“Blockbuster is committed to keeping pace with the changing needs of customers by offering them an expanding array of convenient ways to access entertainment content,” said Blockbuster chairman and CEO Jim Keyes. “Our acquisition of Movielink, with its associated digital content, is the next logical step in our planned transformation of Blockbuster.”
Still, the pioneer company NetFlix controls the market with about 4 million customers. This recent development is expected to draw some blood in the coming months.
Before projecting any increase in market share, Blockbusterâ€™s first assignment is to make Movieline competitive. Although it has strong connection with MGM, Sony Pictures, Warner Brothers, Universal Studio, and Walt Disney, it has failed to gain significant following with only 3% share in the download market.
Originally posted on August 9, 2007 @ 2:39 pm