Playboy Enterprises, Inc. has selected eFashionSolutions to manage the end-to-end catalog and e-commerce operations of its retail brands– ShopTheBunny.com and PlayboyStore.com. eFashionSolutions, LLC, the leading full-service e-commerce provider behind Rocawear, Ben Sherman, DKNY, Baby Phat, and many other luxury, urban-lifestyle, and celebrity-licensed fashion brands, will handle all aspects of the direct-commerce business for Playboy including design, photography, inventory management, merchandising, marketing, payment, fulfillment and shipping, and customer service.
Originally posted on March 17, 2008 @ 7:18 pm