UK based global mobile phone company Vodafone has a announced a deal with the Google owned YouTube that will see its mobile phone subscribers gain access to YouTube via the Vodafone Live! service.
The deal follows other announcements by Vodafone this week, including a deal with eBay and a tie in with MySpace.
Launching in the UK initially, the service will eventually be rolled out to Vodafone customers across mainland Europe at a date yet to be advised.
“People want to view and share favourite YouTube videos seamlessly wherever and whenever they want,” said Steve Chen, Co-Founder and Chief Technology Officer for YouTube. “Partnering with Vodafone will accelerate those efforts to serve our loyal YouTube users as well as allow new mobile audiences to enjoy YouTube.”
“Today’s announcement with YouTube further expands the range of Internet services we’re bringing to the mobile, introducing a seamless experience that allows customers to engage with user generated content on the move,” said Frank H. Rövekamp, Global Chief Marketing Officer, Vodafone. “Through attracting the most popular internet brands onto Vodafone mobile devices we will continue to ensure our customers can access and share the best entertainment anytime and anywhere.”
Originally posted on February 9, 2007 @ 8:24 pm