Gone are the days where a company or individual could write content just for the sake of writing content and have it be beneficial to their online business. With the amount of content generated online each and every day, you really have to stand out from the crowd to get your content read by your target audience. But how do you do that? Here are three tips for writing content that will actually be read by your audience and help you on your way to SEO success.
Make Your Content Easily Scannable
Most people don’t take the time to read every word you’ve written for your post. In fact, you’ll be lucky if they even make it to the bottom of the page. For this reason, Pamela Wilson of Copyblogger.com states that it’s vital that you make your content scannable.
An easy way to make your content more scannable is to write shorter paragraphs, use headings, and bold or italicize parts that are of particular importance. If you implement these three ideas, someone should be able get the jist of your article in about 2 minutes, which is exactly what most readers want. [Read more…]