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BOOMj store announces new beauty category offering variety of brands

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boomj.pngBOOMj, Inc., a social network and e-commerce site serving more than 78 million baby boomers and adults over 35, announced that the BOOMj store will now feature more than 20,000 brand name products in the beauty category including Dolce and Gabbana, Bulgari and Conair. The BOOMj store already offers close to two million brand name products at great values in categories including: books, DVDs, music, cameras, computers, kitchen, electronics, outdoors and wellness and now, beauty.

Originally posted on April 23, 2008 @ 1:07 pm

SightSpeed launches on MySpace

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sightspeed.pngSightSpeed Inc., a provider of Internet video communications, announced that it has launched SightSpeed Light on MySpace. SightSpeed is the first company to offer integrated video mail, public video posting and free video chat for members of MySpace in a free, easy-to-use, no-download app called SightSpeed Light. Empowered by MySpace’s newly announced Developer Platform, SightSpeed was able to easily build, test and ultimately deploy SightSpeed Light.

SightSpeed Light captures and creates video messages as posts, creating extended video conversations that are face-to-face, but not necessarily in real time. These threaded conversations start with someone creating and posting a SightSpeed video of themselves about any topic. From there, anyone else in that person’s MySpace friends group can respond and add his or her thoughts. SightSpeed Light organizes the thread automatically, thus creating a video conversation, all without leaving MySpace.

Originally posted on April 22, 2008 @ 5:10 am

Global enterprise Web 2.0 market to reach $4.6 billion By 2013

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Despite a long-term future marked by commoditization, enterprise spending on Web 2.0 technologies will surge over the next five years, growing 43 percent each year to reach $4.6 billion globally by 2013, according to a new report by Forrester Research, Inc. The five-year Forrester forecast includes a breakdown of future business spending on technologies such as social networking, RSS, blogs, wikis, mashups, podcasting, and widgets, as well as an analysis of enterprise Web 2.0 spending across North America, Europe, and Asia Pacific.

Forrester believes that Web 2.0 technologies represent a fundamentally new way to connect with customers and prospects and harness the collaborative power of employees. Large enterprises such as General Motors, McDonald’s, Northwestern Mutual Life Insurance, and Wells Fargo have all made heavy use of these tools, and 56 percent of North American and European enterprises consider Web 2.0 to be a priority in 2008 according to a recent Forrester survey.

The key question for software firms is who pays for Web 2.0 in the enterprise? Three challenges face vendors: IT shops are wary of what they perceive as insecure, consumer-grade technology; ad-supported Web 2.0 tools on the consumer side have set “free” as a starting point; and Web 2.0 technologies enter a crowded space dominated by legacy software investments.

Currently, large businesses are spending more on employee collaboration tools than customer-facing Web 2.0 technologies, but Forrester expects that trend to reverse by next year. By 2013, investment in customer-facing Web 2.0 technology will dwarf spending on internal collaboration software by nearly a billion dollars.

Originally posted on April 22, 2008 @ 8:03 pm

Parenting social network Minti enables PayPal to redeem “Minti Moolah”

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minti.pngSince launching in March 2006, Minti has helped millions of parents to find advice, support and friendship online. Now Minti is focusing its marketing towards rewarding active members by paying them in “Minti Moolah”, the new virtual currency of the Minti website. Minti Moolah can be cashed in for on-site gifts, gift-vouchers or cash via PayPal. Activities such as referring friends, active and positive involvement in the community and completing surveys all result in payments of Minti Moolah to the member’s account. Minti Moolah can also be bought using PayPal to spend on Minti gifts or to reward favourite on-site authors with gift-vouchers.

Minti has extremely active and loyal members with numerous new blog posts appearing daily on the site about the benefits and friendships that parents have gained from participating in the Minti community. Now with the addition of Minti Moolah there are even more reasons for parents to join and get involved.

Originally posted on April 23, 2008 @ 8:56 am

Filed Under: Web

Six Apart acquires Apperceptive

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Six Apart has debuted a host of social media services that complement its pioneering technology offerings and respond to the explosive growth of blogging into a mainstream communications technology. The company’s new services provide advertising, design, implementation, custom development and site optimization to bloggers and companies of all sizes.

To power this evolution of the company, Six Apart has acquired Apperceptive, LLC., the agency for designing and implementing social media communities, and established an office in New York City. Since its inception two years ago, Apperceptive has worked with Six Apart to build and expand blog-based web publishing communities for leading properties such as The Washington Post, The Huffington Post, BoingBoing, Major League Baseball, iVillage, Gothamist, Serious Eats, and more.

Originally posted on April 21, 2008 @ 4:55 am