New Media News Every Morning
Even blogging for your business can get stale sometimes. You can only be creative so much on a business blog before you have to get serious. And, you don’t want to post too much, as well as not wanting to rehash old material.
Why not break up the blogging and the social media marketing a little with some other creative ways to market your business online. There are plenty of options, and these three are all fairly easy things to do that will help get your business more attention. [Read more…]
Podcasting has recently become a serious marketing tool for small business owners. Only a few years ago, podcasting was a seemingly dying trend. In the past five years, the number of people who are tuning into regular podcasts has tripled. A Google search for the subject will result in millions of different podcasts based on almost any topic imaginable.
With such a reach as this, podcasting has the invaluable potential for marketing. Podcasting can be used in many ways to benefit small business. Here are a few of the most useful suggestions for utilizing this booming tool. [Read more…]
Professionals are very fortunate these days as they can enjoy a more convenient work environment with the existence of various advanced technology. With the internet and mobile technology, they can now multi-task and even work while away from their office.
Those who are still job-hunting, whether fresh graduates or just shifting careers, are as lucky because they can easily search for the job they want online using their preferred gadgets. They can simply do their research via websites or using specific apps that were made purposely for finding work and they can apply for any position absolutely any time they want and anywhere they are. [Read more…]
If you want to become famous, whether on a small scale or a large one, it seems like the internet is the place to do it these days. When a new show comes on TV, think American Idol, many of them aren’t hosting in person auditions anymore, but instead having wannabe’s submit videos or podcasts of themselves in order to get a chance to be the next big sensation, in whatever field of entertainment or work the contest is for.
Businesses also know the great benefits of podcasts and videos. People love to be entertained, and with podcasts and videos found online, for free, they can get all of the entertainment and knowledge they want. Whether you want your face to be famous, or your products, you can do it using these two things.
Pick A Topic
The first step in becoming a podcast or video sensation is to decide what it is you want to tell people about, or talk to them about. What do you like to talk about? If you’re a talker a podcast will be perfect for you, and there are unlimited options for what you can talk about. Talk about movies, music, relationships, health care, or anything else you have knowledge and interest in.
Videos are great to do if you have items you want to show people, whether they are your own products or you are doing video reviews of things supplied to you. They are also great for doing tutorials, if you have a specialty. People that work on cars get a lot of visitors to posts on how to do different home car maintenance things, or on how to diagnose different vehicle issues. So too do people that enjoy doing makeup or hairstyles. Even hunting videos and podcasts are popular, whether you’re sharing reviews of the latest rifle scope or taking people out on safari with you.
Get Online
The second step in becoming an internet sensation, or at least using the internet to boost your business and sales, is to get online and get established. If you plan to do videos you need to be on sites like YouTube. Search out podcast hosting sites. Get on social media so you have a place to share the videos and podcasts you make.
You can’t expect people to simply find your podcast if you aren’t advertising it. You also won’t be appearing on the front page of Google right away, no matter how many tags you include, so you want to do everything you can to get the word out on what you are doing.
When you post a new podcast or video be sure to share them across social media, on your own person website, and even consider doing a weekly or monthly newsletter. The more ways you get the word out the more views you will get, and the more chances you have of becoming an internet sensation!
If you consider the company you work for to be of the ‘creative’ variety, then you’re going to have your work cut out for you in terms of trying to maintain a unique online marketing campaign, because a million other creative companies are trying to do the same thing, at the same time, largely doing the same things.
Which means that you have to be the best at your niche, and the most focused on your particular core message. With that in mind, your steps for online marketing are going to include things like creating a YouTube presence, interacting with similar but non-competing creatives, promoting value via social media. having a solid core website, and always thinking in terms of mobility. [Read more…]
