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Land Rover leverages mobile advertising to reach high-net set on iPhones

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Land Rover and AdMob announced a highly targeted mobile advertising campaign designed to reach high net worth customers browsing the mobile web.  Land Rover’s campaign utilizes AdMob’s new custom targeting to reach consumers based on mobile-specific factors as well as specific devices, bringing mobile marketing to a new level.
 
The Land Rover campaign is also the first to use AdMob’s iPhone ad unit to reach high net worth individuals.  The Land Rover iPhone ad has a store locator in the banner ad itself.  This allows mobile phone users to type in their zip code and see a map and directions to the nearest dealer.
 
Of those users who clicked on the Land Rover advertisement, 23% responded to at least one call-to-action on the landing page.  88% of those users watched the video, 9% entered their zip code to find a nearby Land Rover dealership and 3% used the click-2-call action, all of who were highly qualified leads.  Of the 3% who clicked to call through the advertisement, 50% of the calls lasted more than 30 seconds and 20% of the calls lasted for more than a minute.

Originally posted on December 4, 2007 @ 7:10 am

AT&T introduces new international iPhone data plan

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att.pngAT&T Inc. announced a new international plan that gives iPhone users 50mb of data per month to browse the web, check e-mail and access other information in more than 29 countries, including Canada, China, Mexico and in areas throughout Europe and Asia.

The new Data Global Plan is available to iPhone customers for $59.99 a month, which is in addition to the domestic voice and data iPhone plan they purchase during iPhone activation. The Data Global Plan enables international voice and data roaming, as well as international long distance dialing from the United States at standard rates.

The plan requires customers to first purchase a domestic voice and data plan for the iPhone and is not available as a stand-alone offer. Normal eligibility requirements for international plans apply. Should customers exceed the 50MB bucket in the 29 countries where the plan applies, they will pay $.005/KB. Outside those countries, consumers will simply pay for their data usage by the kilobyte, at rates starting as low as $.010/KB.

AT&T also offers a 20mb Data Global Plan for iPhone customers for $24.99 a month. The 20mb bucket applies to usage within the same 29 countries, with overage rated at $.005/KB. Outside the 29 designated countries, the data usage rate is $.0195/KB.

Travelers can visit www.att.com/wirelessinternational to see whether service is available in the countries to which they are going.

Originally posted on November 5, 2007 @ 11:30 am

Plusmo launches iPhone NFL, NCAA widgets

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blogwidget.jpgPlusmo, provider of mobile widgets, announced the launch of free NFL and NCAA football widgets for the Apple iPhone. Plusmo’s sports widgets make it easy for iPhone users to get the latest action for all the teams, leagues and players. Users get live, play-by-play updates, game schedules, breaking news, game photos, search and more. A custom interface allows users to personalize the widgets and follow their favorite football teams.

The Plusmo widgets are packed with iPhone specific features. They automatically refresh themselves with in-game progress updates and eliminate the need for users to constantly refresh web pages. The large icons make it easy to use on the iPhone’s tactile interface. The search driven portal with history personalizes the widgets and eliminates a lot of repetitive typing.

Plusmo’s NCAA and NFL service is also supported on nearly all web-enabled phones, including off-the-shelf feature phones and smartphones such as Symbian devices, RIM Blackberry devices, Windows Mobile smartphones, Palm Treos and Pocket PC-enabled PDAs.

Originally posted on November 5, 2007 @ 11:13 am

iPhone will open to third-party developers this Feb 08

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901am.com Apple’s Steve Job is finally opening its doors to third party developers on iPhone and iPod Touch. The SDK will be available this coming February 2008.

“We are excited about creating a vibrant third party developer community around the iPhone and enabling hundreds of new applications for our users. With our revolutionary multi-touch interface, powerful hardware and advanced software architecture, we believe we have created the best mobile platform ever for developers,” said Jobs in Apple’s Hot News.

Moreover, the company is taking some precautionary measures to protect iPhone users against silently spreading mobile malwares and viruses.

I guess the big hindsight question, as Nik Fletcher at tuaw.com adequately put, is: “What took you so long to let us at your beloved devices?”

Originally posted on October 17, 2007 @ 1:01 pm

Apple chooses Orange as iPhone carrier in France

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iphone.pngApple announced that Orange will be the exclusive French carrier partner for the iPhone when it makes its debut in France on November 29.

iPhone users in France will have access to Apple’s latest music offerings on iPhone including the iTunes Wi-Fi Music Store. The iTunes Wi-Fi Music Store offers customers the ability to browse, search, preview, purchase and download songs and albums from iTunes over the built-in Wi-Fi on their iPhone.

iPhone will be sold in France through Orange’s online and direct retail stores. iPhone will be available in an 8GB model for euro 399 including V.A.T. for any subscription to one of the dedicated rate plans.

Originally posted on October 16, 2007 @ 9:05 pm