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magnify360 launches Google Cost Optimizer

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Built specifically for search marketers and agencies running Google AdWords campaigns, magnify360, a leading provider of conversion optimization solutions, unveiled a new tool, called the Google Cost Optimizer.

The new tool provides unmatched visibility into the performance of campaigns, allowing for unprecedented end-to-end performance management and rapid optimization of landing pages. magnify360 will launch comparable tools for other advertising and affiliate networks, all of which will eventually feed into a single interface on the magnify360 Platform.

Google Cost Optimizer synchronizes in real-time to clients’ Adwords accounts and automatically responds to campaign changes, including bids, Ad groups, keywords and more.

Originally posted on October 10, 2008 @ 4:04 pm

Do you have an idea to save the world?

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In an announcement made live through CNN, Google Inc. is awarding $10 million to fund ideas that will make the world better. Called Project 10^100 (pronounced “10 to the 100th”, Google’s initiative will seek ideas from the public that could have broad and beneficial impact on people’s lives.

If you submit an idea you do not have to have the technical expertise to implement it. It’s about the idea. So, if you think you have that idea that’s been playing on your mind, go and submit it to Google. It’s $10 million, remember.

Long live Google!

Originally posted on September 24, 2008 @ 12:06 pm

Google goes against Apple with its Android-powered mobile phone

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T-Mobile announced the international launch of the world’s first Android-powered mobile phone in partnership with Google.

Available soon only for T-Mobile customers spanning two continents, the T-Mobile G1 combines full touch-screen functionality and a QWERTY keyboard with a mobile web experience that includes the popular Google products that millions have enjoyed on the desktop, including Google Maps Street View, Gmail, YouTube and others.

The T-Mobile G1 is also the first phone to provide access to Android Market, where customers can find and download unique applications to expand and personalize their phone to fit their lifestyle.

T-Mobile customers in the U.S. have the opportunity to pre-order the T-Mobile G1, in limited quantities, beginning today at www.T-MobileG1.com. The device will be available at select T-Mobile retail stores and online in the U.S. beginning Oct. 22, for a price of $179 with a two-year voice and data agreement. The T-Mobile G1 will also be available in the United Kingdom beginning in November, and across Europe in the first quarter of 2009. Countries include Germany, Austria, Czech Republic and the Netherlands.

I have to admit though that there more to be desired when it comes to design. It falls flatly against Apple’s iPhone. But we’ll see…

Originally posted on September 23, 2008 @ 11:31 am

Google launches video for business

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Google Inc. has launched Google Video for business, a new application in Google Apps for sharing video in an organization in two easy steps – simply upload a video to Google Apps, and then invite others to view it. Google Video for business is now available as part of Google Apps Premier Edition at no additional cost.

Sharing video is as simple as clicking “browse” to find a video and “upload” to start sharing. Google Apps gives video owners multiple controls for sharing videos such as: share videos with individuals, groups, or the entire organization; add descriptions and tags; and embed videos in any internal web page.

This is a good way to take advantage of the power of Google rather than straining your business’ resources.

Originally posted on September 2, 2008 @ 11:34 am