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impreMedia launches new web portal for U.S. Hispanics

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ImpreMedia, the Hispanic online and print news and information company, announced the launch of impre.com– a new online network of websites targeting the U.S. Hispanic community. The impre.com network features a multi-media portal delivering the best in news, entertainment, sports and much more. The new portal brings together the totally redesigned websites of impreMedia’s daily, weekly and monthly publications. ImpreMedia’s websites currently reach more than two million unique users per month.

A unique, cross-network navigation will allow users to move seamlessly between the impre.com portal and all of the impreMedia publication websites in the network. In addition to news, sports and entertainment, users will find new channels devoted to lifestyle, education and finance, plus many new features, such as sweepstakes, video, photo galleries, events, user comments and blogs. Specialty channels such as autos and classifieds will offer Hispanic consumers services and information, while the all new, bilingual sites of Vista and La Vibra are ideal for reaching female and young Hispanics. Starting soon, impre.com will also offer its users a free personal email service.

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Originally posted on April 15, 2008 @ 3:17 pm

March marks the month of American Sports

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When it comes to growth in online traffic, American sports like baseball and online gambling related to these games played a big factor for the month of March.

Based on the data from research company comScore, baseball spring training and fantasy team drafts prompted a flood of earnest fans to MLB.com, which jumped 50 percent to 9.8 million visitors.

“American sports factored in prominently for the top gaining categories and properties in March,” said Jack Flanagan, executive vice president of comScore Media Metrix. “The NCAA tournament drove substantial traffic to online gambling sites during the month, while the start of spring training made MLB.com one of the top gaining properties. Both events also contributed to ESPN.com’s surge in the top properties rankings.”

Moreover, the NCAA basketball tournament has lured many gamblers thus gaining 14% increase in the online gambling category. Sportingbet PLC increased 35 percent to 975,000 visitors, UPICKEM.net jumped 174 percent to 396,000 visitors and SportsBetting.com rose 114 percent to 145,000 visitors.

Read the complete study here

Originally posted on April 14, 2008 @ 8:04 pm

Australia – Hawaii undersea cable on the way

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telstra.gifSince a large percentage of Internet traffic in Australia is coming from the U.S., a telco company is now working on a 9,000 kilometer undersea Internet cable connecting Australia and Hawaii.

Telco company Telstra aims to improve the Internet broadband connection with this project. This new cable is claimed to have the power to carry 160,000 high definition TV simultaneously and capacity of 1.28 Terabits per second.

“It’s really crucial for the future – we’re seeing the rate of data transported from the US to Australia and back again doubling every year. Sixty-five per cent of of our internet traffic comes from the US,” said Telstra spokeswoman Kate McKenzie.

Via The Tech Herald

Originally posted on April 10, 2008 @ 12:06 pm

Internet Brands acquires five websites

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ibrands.pngInternet Brands, Inc. has acquired five leisure-related websites in its consumer Internet division, extending the company’s strategy of targeting high value, high growth vertical markets. All five sites feature deep vertical content and high user involvement.

The largest of the sites, FitDay.com, is a global leader in the online dieting and fitness segment. Three other sites target rapidly growing consumer interest in high-definition home entertainment, while the fifth site, VetInfo.com, features extensive content related to pet health.

With these acquisitions on a full-month basis, Internet Brands’ unique monthly visitors climbed to 34 million in March 2008, while monthly page views increased to 458 million in the same period.

The full list of acquisitions includes:

• FitDay.com, a free online fitness journal and calorie counter with more than 2 million registered users that helps dieters and fitness enthusiasts achieve and maintain their fitness goals.

• HighDefForums.com, a thriving community website that hosts discussions related to all aspects of the next-generation HDTV format, including topics about HD televisions, receivers, camcorders, and other hardware; cable and satellite HD programming providers; and Blu-ray and HD-DVD movie discs.

• HighDefDigest.com, a site dedicated exclusively to high-definition movie discs, including reviews of thousands of Blu-ray and HD-DVD titles.

• AVRev.com (Audio Video Revolution), a comprehensive home theater resource featuring professional and user-generated audio/video equipment reviews and ratings, as well as the latest home theater product news.

• VetInfo.com, a leading provider of pet health content that helps pet owners understand diseases, disorders, and health maintenance requirements of their animals.

Originally posted on April 8, 2008 @ 8:51 am

Local.com partners with Earthlab for 2008 Earth Day Challenge

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Local.com Corporation announced that the company is partnering with EarthLab for the 2008 Earth Day Challenge.

Local.com and EarthLab are joining forces with companies and nonprofit organizations throughout the United States to raise awareness for environmental responsibility by encouraging individuals nationwide to take the 2008 Earth Day Challenge. The goal of the Challenge is to have 1 million people take the EarthLab Carbon and Lifestyle Calculator test in the month of April and reduce their scores by 15 percent by the end of 2008.

As part of the project, Local.com is providing valuable Earth Day resources through the company’s search and corporate sites including links to the Carbon and Lifestyle Calculator, Earth Day related events and volunteer opportunities and EPA (Environmental Protection Agency) take home kits. The Carbon and Lifestyle calculator measures individuals’ ECP (Earth Conservation Plan) scores that are calculated based on carbon output and lifestyle factors.

Originally posted on April 7, 2008 @ 6:02 am