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Measuring Live Earth’s Impact

February 3, 2023 By Leo Blanco Leave a Comment

In a mobile phone survey by Lightspeed Research, a leading global interactive data solutions provider, and The Ethical Reputation Index, the UK’s leading tracker of corporate ethical reputation, carried out during the global Live Earth event reveals that Britons who watched the event were less influenced by Live Earth than Australian and American watchers.

The survey of people who were aware of the event, asked respondents if Live Earth was likely to encourage them personally to do more to combat climate change. While a majority of respondents did not feel it would, those people who actually watched the event were more likely to respond positively. Of the people that watched the event, American respondents were the most enthusiastic with 61% saying it would encourage them to do more, compared to 51% in Australia and about one third Britain.

livearth.jpg

“Our research shows that the climate change message is getting through, but that the concerts for Live Earth aren’t the only approach to encourage people to do even more. Perhaps artists and
celebrities aren’t seen as credible voices to encourage people to limit their environmental impact. However, most consumers say they are committed to minimising their impact on climate change, and that’s a good foundation to build on.” says Karen Fraser of The Ethical Reputation Index.

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Originally posted on July 9, 2007 @ 7:10 am

Filed Under: Entertainment, Internet, Web

Google brings Desktop to Linux users

February 3, 2023 By Nino Marchetti 1 Comment

google-linux-desktop.jpgLinux users will be happy to note Google launched last night a version of its Desktop software just for them. It was developed primarily at their Beijing location, according to the Google Desktop blog.

Google Desktop for Linux, which joins versions for Windows and Mac, will offer many of the same features as found in an early edition of the Windows version. It also includes the useful Quick Search Box, which can be called up by hitting Ctrl twice on your keyboard.

As Google puts it the Linux version was developed as an easier way to find something then “‘find /home/username -name ‘*.pdf’ and ‘pdftotext pdf_file_name.pdf output.txt…'” Enough said.

Originally posted on June 28, 2007 @ 3:25 pm

Filed Under: Google, Internet, Search

Ragnarok Online developer betas new MMORPG

February 3, 2023 By Nino Marchetti 1 Comment

sword-new-world.jpgK2 Network, an online game publisher, announced today an open public beta for its MMORPG Sword of the New World: Granado Espada. This game is set in an alternative 17th century New World where magic is present.

Sword of the New World: Granado Espada lets players choose from a group of character classes to explore the game’s worlds. Features of this MMORPG include costume selection, a multi-character control system and great looking graphics.

This title was developed by by imcGAMES. imcGAMES is headed by CEO Hakkyu Kim, the creator of Ragnarok Online, one of the world’s most popular MMO’s with more than 25 million subscribers.

Originally posted on June 27, 2007 @ 4:16 pm

Filed Under: Gaming, Internet

Google Earth launches program for nonprofits

February 3, 2023 By Nino Marchetti Leave a Comment

google-earth-outreach.jpgGoogle announced today a new program targeting nonprofits which wish to use Google Earth to illustrate a cause they are pursing. This program is called Google Earth Outreach and it’s already been implemented for various concerns.

Google Earth Outreach uses the layers feature of Google Earth to create Global Awareness information areas. One information area, for example, is called the TransFair USA layer. It introduces users to the over 70 Fair Trade Co-ops located throughout Latin America, Asia and Africa. Pilot Outreach partners include Jane Goodall, Founder, the Jane Goodall Institute; Kathy Bushkin Calvin, Executive Vice President, United Nations Foundation; and Edward Wilson, President and CEO, Earthwatch.

“Our goal with Google Earth Outreach is to help public service organizations worldwide leverage our mapping technology to further their goals by providing tailored technical guidance and grants,” said John Hanke, Director of Google Earth & Maps. “Now any organization can quickly and easily annotate Google Earth with pictures, video and information to tell visual, compelling stories of the work they do to over 200 million Google Earth users.”

Originally posted on June 26, 2007 @ 4:17 pm

Filed Under: Google, Internet

Internet passes radio, closes in on TV as most essential medium in American life

February 3, 2023 By Cristina Ledesma Leave a Comment

edisonresearch.jpgConsumers’ media perceptions and habits are changing as the Internet becomes an increasingly important medium for information and entertainment, according to a new Internet and Multimedia 2007 report by Edison Media Research. Consumers age 12 and older were asked to choose the “most essential” medium in their life; 33% chose the Internet, just behind television (36%), but above radio (17%) and newspapers (10%); in 2002, the Internet trailed TV on this perception by a significant margin (20% vs. 39%), and also trailed radio’s 26%.

“It is not a stretch to say that the Internet has become just as important as television as a primary source of information and entertainment in the lives of Americans,” said Larry Rosin, President, Edison Media Research. “It is entirely possible that the Internet will lead in all positive categories five years from now.”

Originally posted on June 26, 2007 @ 12:37 pm

Filed Under: Internet, Metrics, Television

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