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How Podcasting Can Improve Your Blog’s Reach

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You’ve probably heard, at some point, that blogging has created massive opportunities for creative individuals. It offered an avenue for stating your opinions, and share your voice with others via digital means.

But once a blog was in place, the next level of challenge settled into your creative concerns: How do you reach more people? Because everyone is vying for limited attention, your blog has to be exceptional in all regards.

One way to convince those millions of potential readers on the web that your perspective is worthy of their time is to add a podcasting element to the mix. The podcast format allows people to listen (instead of just read) your blog … and a number of other opportunities become apparent once you’ve done a bit of research.

Make Sure You Understand Both Platforms First

Before you jump too far into podcasting, though, make sure you understand the basic frameworks of both blogging and podcasting. When you decided to create a blog, what general format did you use? WordPress, maybe, or Joomla? Or did you build your site totally from scratch?

Whatever your method, you should be sure that you understand that format fully so you’re not missing any opportunities for advancing your goals. The same goes for podcasting.

Do you intend to stream it somewhere? Are there any potential music copyright issues to be aware of? Address those questions first. [Read more…]

4 Terms Tech Writers Have to Stop Misusing

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I get that you’re a tech writer and not a computer scientist. Mistakes are going to be made. If you fully understood all the things you wrote about, you probably wouldn’t be a writer. If you happen to be a computer scientist with a blog on the side, you likely use too much jargon that many of your readers understand incorrectly.

Whether the misunderstanding is on your part, or the part of your readers, there is a lot of confusion surrounding terms that are tossed about as if the accurate meanings were common knowledge. This generates a lot of unnecessary confusion. Therefore, when you write about something like the great encryption battle, the article may do more harm than good if your audience is confused about what encryption is. [Read more…]

Online Marketing For Creative Companies: How To Stand Out

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If you consider the company you work for to be of the ‘creative’ variety, then you’re going to have your work cut out for you in terms of trying to maintain a unique online marketing campaign, because a million other creative companies are trying to do the same thing, at the same time, largely doing the same things.

Which means that you have to be the best at your niche, and the most focused on your particular core message. With that in mind, your steps for online marketing are going to include things like creating a YouTube presence, interacting with similar but non-competing creatives, promoting value via social media. having a solid core website, and always thinking in terms of mobility. [Read more…]

Three Tips For Getting The Most Out Of Online Marketing

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Whether you just started a new business or you have one that’s been around for a while, you should be working on getting everything out of your online marketing tactics as you possibly can. That means using things like social media marketing and even making sure that you have a blog that is regularly updated.

If you expect your business to thrive online, you need to make sure that you are doing the right things to market your business. That means you want to make sure people know you exist, what your business does, and you want to make sure that there are things that can be found in less normal ways, which will make your business easier to find and search engines. [Read more…]

Best Online Resources for Cannabis Information

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Marijuana may be known to be an illicit substance but it has been proven to have health and commercial benefits. Commercial-wise, it has been used as an ingredient in making various products such as paper, rope, canvas, textiles, lubricating oil and shoe materials. In fact, making paper out of hemp is considered to more eco-friendly as it uses fewer toxic chemicals which means less pollution. [Read more…]