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Marketing Physical Equipment with a Virtual Presence

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Sometimes you have to get creative when it comes to marketing different types of items. And if you sell physical equipment, one way to approach your audience is through having a specific type of virtual presence.

To give a few examples, consider if you have a physical product like exercise equipment, and the options that you have like publishing video reviews, creating training videos, using social media to your advantage, and focusing on the fact that you understand your audience. All of those different marketing options can give you a broad range of promotional opportunities. [Read more…]

Understanding the Japanese Social Media Landscape

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The evolution of the Internet has certainly changed the way we look at the world. The average person has five social media accounts and spends two hours a day connected to the internet. Understanding the digital landscape of a country can tell a lot about the ongoing trends and behaviour of the younger populace. It can provide useful information for businesses and even the government to get a pulse of the people and their needs, wants, and activities.

Japan has a population of over 127 million, 86% of which are active users of the Internet. 19% of the general public has at least one active social media account which translates to 24 million active profiles. Here are just some of the most popular social media platforms in Japan today. [Read more…]

How Are You Using The Internet To Market Your Business?

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There are so many ways to market online, and most articles seem to focus solely on social media. Yes, social media is an excellent way to market your business, and there are so many options, but there are other innovative ways to market online as well. By using this innovation you can transfer the information of your business to more people and attract more customers and clients.

What marketing online does is reach more people, and hopefully convert their visits into sales, or that is the whole point of it anyway. The more you are found online the more trust people feel for your brand, and the more they get to know your brand all around. That’s also why a great, memorable logo is important and should exist on all of your online marketing. [Read more…]

3 Ways Using Big Data Can Help WIth Your Digital Marketing Efforts

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With the amount of information businesses can track using modern technologies, it’s amazing what can be accomplished from a marketing standpoint now as opposed to just a few years ago. The miracle of Big Data makes it possible for marketers to know so much more about so many areas of their business now. But just how can you use that information in the most beneficial way for your business? To help you out, here are three ways learning about Big Data and using that information can help with a business’s digital marketing efforts. [Read more…]

3 Tips for A More Effective Real Estate Blog

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When it comes to finding business and having success in the real estate industry, networking and getting your name out there can have a huge impact. And although accomplishing these types of tasks traditionally involved handing out cards and putting your face and phone number on any flat surface in your area, things can get a whole lot simpler and cheaper if you’re able to take advantage of the Internet to help you market yourself.

One aspect of Internet marketing for real estate agents that can be extremely beneficial is a blog. However, having a successful real estate blog requires some extra attention given to certain areas that other blogs may not necessitate. To help struggling real estate agents create a blog they can be proud of, here are three tips for having a more effective real estate blog. [Read more…]