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Quantcast offers free video and widget measurement services

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quantcast.jpgQuantcast, the first open Internet ratings site that enables web publishers and advertisers to easily understand demographic trends online, has added video and widget measurement capabilities to its free service. The enhanced tracking and reporting service, available now as an open beta program, is offered free of charge to web publishers and online services of all kinds.
   


Quantcast’s new capabilities can report on all Flash-based media, including videos and online games as well as both web-based and downloaded desktop widgets. The service enables publishers to measure the usage of videos and widgets on their web sites, as well as the proliferation of their videos and widgets Web-wide.

“Daily usage of online video grew by 56 percent over the past year, and the online video advertising spend is expected to reach $4.3 billion in 2011,” said Konrad Feldman, co-founder and CEO, Quantcast Corporation. “Given the parallel explosion in widget use, the mandate is clear. If they want to attract more advertising dollars, publishers must measure and understand their video and widget audiences. We look forward to providing them with the accurate, third-party metrics and the easy-to-use graphical reports they need.”

MetaCafe, Mochi Media, PictureTrail, RockYou and Slide are among the early beta program participants working with Quantcast’s enhanced measurement capabilities.

Originally posted on July 9, 2007 @ 5:53 pm

Live Earth concerts archived for free viewing

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Did you miss the Live Earth performances over the weekend? Want to watch them again? Microsoft is offering the chance for you to take care of your Live Earth itch by making performances from all eight concerts available from MSN.

The Live Earth concerts are available immediately on the MSN Live Earth site. Those wanting more drill down information from the seven continent concert series which had performances from more than 100 artists will also feature “recorded interviews with many of the performers and continue to offer information designed to help viewers turn their interest in global climate change into action.”

Viewers will also be able to share home videos about the concerts or environmental issues at the Soapbox on MSN Video.

Originally posted on July 9, 2007 @ 4:57 pm

Heavy.com, Castrol team up to launch Drifting Channel

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CastrolCastrol and Heavy.com have teamed up to introduce a custom made Heavy Tuning Channel that is pure adrenalin filled drift racing action.

Drifting-often referred to as “drift racing”-is a controlled high speed test of lightweight vehicles sliding around a turn to make the most stylized and complex drift possible. Drifting is not a race but rather a sport where drivers compete against each other and are judged on the basis of style and execution.

Drifting fans can sign up to be a part of the drifting community, which features National Radio & TV Personality and Castrol spokesperson FunkMaster Flex. Users will automatically be given their own MyHeavy drifting profile page that will feature a drifting video locker. This action packed locker will be automatically updated with the new racing content from Castrol.

Originally posted on July 9, 2007 @ 12:48 pm

blinkx named “Rising Star of the Year”

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businessxl.jpgblinkx, the world’s largest video search engine, today announced that it has won Business XL Magazine’s prestigious “Rising Star of the Year” award.

This honor was a result of a nationwide competition organised by Business XL, the magazine for entrepreneurs and fast growing businesses, to find Britain’s best businesses. According to the judges, blinkx was recognized for being a newcomer “that possesses the style and panache to make its business stand out from the rest. Consideration was given to a strong entrepreneurial spirit, and a creative approach to building brand awareness.”

“We’re thrilled to have been selected as Business XL Magazine’s Rising Star of the Year. The award is tremendous validation of the work we’ve done over the past year to partner with host of new content and media companies, and also our success in improving our technology and user experience with online video and TV,” said Suranga Chandratillake, founder and CEO, blinkx.

Originally posted on July 9, 2007 @ 8:30 am

Online video, social networking websites to drive evolution of tomorrow’s digital lifestyle

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The evolution of Internet users’ digital media and online habits appears to be transitioning to the digital video age, according to the most recent findings from The Face of the Web, Ipsos Insight‘s annual study of Internet and Technology trends. Over the past few years, the growth of digital music behaviors – particularly downloading music files online and burning CD-Rs – introduced millions of Internet users globally to the virtues of the digital medium, blazing a path for other entertainment media to follow. At the end of 2006, it appears that online video activities seemingly have taken over the torch as the driving force in the next stage of digital media’s growth, having a profound impact on the way consumers access and view video content around the world.

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Indeed, participation in online video activities is climbing quickly in many developed markets of the world. Growth in these behaviors was most prevalent within the U.S., where today well over one-third of recent Internet users (36%) have watched a TV show or other video stream online, compared to 28% at the end of 2005, while three-quarters of these adults have done so in the past 30 days.

Originally posted on July 6, 2007 @ 9:00 pm