blinkx announced a partnership with Guinness World Records, the globalleader in compiling and authenticating world records. Under the terms of the agreement, video content from Guinness World Records’ Video Vault will be fully searchable and playable at blinkx.com. Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against the footage, and will share resulting ad revenue with Guinness World Records.
The Video Vault is a catalog of online videos ranging from the fastest, strongest, longest and even the weirdest achievements in the world, and users can submit footage of their own attempts to break world records directly on the web site.
Originally posted on December 4, 2007 @ 1:49 pm