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Dailymotion is world’s largest independent web video site– comScore

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Dailymotion continues to be the most popular independent web video site globally, with over 38 million unique visitors worldwide, according to comScore Media Metrix Data. In addition, Dailymotion’s year-to-date monthly average of over 36 million unique visitors leads all independent online video web sites.

Dailymotion’s users have not only increased in numbers, but have spent a substantial amount of time on the site viewing web video. Year to date, Dailymotion users spent almost 13 billion minutes viewing approximately 17 billion pages on the site. Dailymotion lead in engagement with users averaging 10.8 minutes per session, 40% more than any other independent video sites.

Dailymotion US has been a key part of the global growth, with unique visitors more than doubling from 3.2 million in October 2007 to 7.3 million in October 2008, a greater than 128% increase year over year.

Originally posted on December 16, 2008 @ 12:51 pm

YouTube attracts 100 million US online video viewers in October; Hulu inches higher in market share

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comScore has released the October 2008 data from the comScore Video Metrix service, reporting that U.S. Internet users viewed 13.5 billion online videos during the month, representing an increase of 45 percent versus year ago.

In October, Google Sites once again ranked as the top U.S. video property with nearly 5.4 billion videos viewed (representing a 40 percent share of all videos viewed), with YouTube.com accounting for more than 98 percent of all videos viewed at the property. Fox Interactive Media ranked second with 520 million videos (3.8 percent), followed by Yahoo! Sites with 363 million (2.7 percent), and Viacom Digital with 305 million (2.3 percent). Hulu, a joint venture of NBC and Fox featuring full-length broadcast TV programs, ranked sixth with 235 million videos viewed (1.7 percent).

More than 147 million U.S. Internet users watched an average of 92 videos per viewer in October. Google Sites attracted a record 100 million online video viewers, or more than two out of every three Internet users who watched video during the month. Fox Interactive ranked second with 60.8 million viewers, followed by Yahoo! Sites (45.2 million) and Microsoft Sites (30.7 million).

Other notable findings from October 2008 include:

  • 77 percent of the total U.S. Internet audience viewed online video.
  • The average online video viewer watched 274 minutes of video.
  • More than 80 percent of the 18-34 year olds watched online video, higher than any other age segment. The average 18-34 year old online video viewer watched 4.8 hours of video during the month, also ranking above all other age segments.
  • 99.5 million viewers watched 5.3 billion videos on YouTube.com (53.2 videos per viewer).
  • 51.2 million viewers watched 520 million videos on MySpace.com (8.0 videos per viewer).
  • The duration of the average online video was 3.0 minutes.
  • The duration of the average online video viewed at Hulu was 11.6 minutes, higher than any other video property in the top ten.

Originally posted on December 11, 2008 @ 6:01 am

SplashCast, Hulu deliver online video to social networks

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For the first time and for free, social network users will be able to embed and watch entire seasons of popular shows on their MySpace.com and Facebook pages using SplashCast’s “social TV player” technology.

As more TV viewers continue to find their favorite shows online, Hulu.com is teaming with content syndication service SplashCast to distribute primetime television on MySpace.com and Facebook. Whenever new episodes are available on Hulu, SplashCast automatically syndicates the content directly to a viewer’s social network pages. Viewers also have access to the entire network of premium channels after installing a single SplashCast player. Additionally, viewers will be able to meet and interact with other fans watching the same shows.

The SplashCast player includes full episodes and clips from various seasons of each show, as well as interviews with the show’s characters, producers, and more. Fans can even upload their own humorous photos and videos for all to see, as well as view, rate and comment on photos and videos submitted by others.

Originally posted on December 10, 2008 @ 11:55 am

Clearspring, Brightcove partner for online video distribution

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Clearspring Technologies has formed a distribution partnership with Brightcove and has joined the Brightcove Alliance, a global ecosystem of partners developing solutions and services with the Brightcove online video platform. The partnership integrates Clearspring’s Launchpad sharing services with the Brightcove online video platform to enable simplified video sharing across dozens of social networks and blogs.

Bringing together the quality of the Brightcove online video platform and the reach of the Clearspring sharing menu benefits viewers, content providers, and advertisers. Online video enthusiasts can easily share their favorite content with friends on sites such as their blogs and social networking pages. Through viral sharing, video publishers attract more unique visitors across the distributed Web and advertisers reach a larger and more targeted audience.

Clearspring, which already distributes and manages widgets and sharing services for premium content sites including MTV Networks, Fox Television and NBC Universal, will provide video publishers using Brightcove the opportunity to add the Clearspring sharing services to their video players. This will make sharing video with friends and social groups across popular sites like Facebook, MySpace, iGoogle, Twitter and Digg quick and simple.

Originally posted on December 9, 2008 @ 9:53 am

Metacafe introduces new music channel

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Metacafe has launched the Metacafe Music Channel. The channel features established artists and up-and-coming acts in the genres of Pop, Rock, R&B, Hip Hop, Country and Latin.

Metacafe has signed on to the affiliate program for Sony BMG’s MyPlay Video Network, which enables it to run a wide range of frontline Sony BMG music videos right on its own site. Additional content partners will be added to the Metacafe Music Channel in the coming months.

Originally posted on November 19, 2008 @ 12:09 pm