Social media experts, professional linguists and motivational speakers worldwide agree: you can’t spell “YouTube” without “you.” If you’re looking to launch your Youtube career — either just for fun or to make some serious money — these are the steps to follow.

What is a Youtuber?

A Youtuber is a person who creates and posts content for the video-sharing platform YouTube.

But besides having Youtube as a platform in common, Youtubers themselves differ to the extreme. Youtubers come in every age, ethnicity, education level, area of focus and camera quality. Some Youtubers post just for fun, as a hobby or a side hustle, and others make it a full-time career.

Anyone who posts can be called a Youtuber, but the title is generally understood to mean someone who posts to the platform regularly. As with many social media sites (and also with cake), consistency is key.

How much money do YouTubers make?

There are no hard-and-fast figures for how much YouTubers make, on average, because there’s no such a thing as an average YouTuber.

YouTubers make money in many ways. A successful YouTuber might earn money from:

Advertising – joining YouTube’s partner program
Affiliate sales – becoming an affiliate partner for a brand selling products or services online
Merchandise – selling their own merch like mugs, T-shirts and toys
Crowdfunding – joining a site like Patreon or using online tipping services
Licensing – licensing their content to the media
Sponsorships – creating sponsored content for brands

Most top-earning YouTubers use more than one of these methods to make money from their video content.

If we only consider income from YouTube’s Partner program, YouTube content creators earn an average of $18 per 1,000 views. Meaning, a YouTuber getting 100,000 views per month would make a very modest wage of 1,800 USD.

How to become a YouTuber: 13 steps

Every minute, there’s 694,000 hours of video being streamed on YouTube. Here’s how you can add do that.

1. Identify your niche

Saying you want to be a Youtuber is like saying you want to be a scientist (though your parents are likely to be more impressed with one than the other). The first thing you need to decide: what kind? There are makeup Youtubers, family Youtubers, unboxing Youtubers, knitting Youtubers, TV recap Youtubers, scientist Youtubers (take that, mom and dad). If you can think of it, there’s a niche.

A niche is an area of expertise, and narrowing down yours will help you identify your target audience and make it easier for you to brainstorm content.

One of the best ways to pick a niche is to think about what you like — you’ll want to be making content that you’re passionate about. This is supposed to be fun! Here are a few examples.

Celeb interviews are a popular type of content on Youtube, but First We Feast puts a spicy twist on the traditional Q&A in their series “Hot Ones.”

This Youtuber Tiago Catarino exclusively reviews Lego sets, so buyers know exactly what they’re getting (and how much fun it will be to put together).

The beauty, skincare and makeup scene thrives on Youtube, and the Huda Beauty channel has found their niche in makeup tutorials.

2. Define your “why”

Hopefully, you’re not just becoming a Youtuber because you love the sound of your own voice — that’s what podcasting is for. Defining what purpose, or value, your videos will have for viewers is an important beginning step.

The answer to “why,” or identifying what value your Youtube channel will have, doesn’t have to be value in the typical sense. Of course, there’s plenty of channels that offer expert knowledge, product reviews, how-to videos, tutorials and other more traditional “whys.” But your “why” can simply be to make people laugh.

Rob Kenney’s viral Dad, How Do I? channel launched with the goal of creating easy how-do videos for tasks that dads traditionally teach: think how to use a level, how to pump gas and how to fish. He’s now got over 4 million “kids” (subscribers) learning from him. Why? Because he’s teaching essential skills in an accessible way.

On another side of Youtube, we have Bad Lip Reading — the channel that dubs ridiculous lines over NFL games, Broadway productions, American politics and more. Why? Because it’s funny.

3. Know your audience

It’s likely you won’t gain thousands of Youtube subscribers or millions of views overnight. But regardless of the size of your audience, it’s essential to know who you’re creating videos for, and what sort of content they like.

Ask yourself:

Who would watch my videos?
How old are they?
What kind of job do they have?
At what time of the day will they be watching videos?
Why are they watching them?
What do they gain from watching them?

Questions like these help you build what’s called an audience persona. An audience persona is a character you create that represents the characteristics of your ideal viewer.

Ms. Rachel’s audience is children, and she’s an expert at making engaging and fun videos for kids (and on another level, her audience is also adults—the ones in charge of the iPad—so there’s a healthy dose of education along with the adorable songs).

4. Know your competition

Who are you up against? Or, to put it in a less combative way: Who can you learn from?

Identify your competition—other creators that are in a same or similar niche to you, and get inspired by their strategies.

They might use similar:

Video effects (e.g. visual effects and sound effects)
Video formats (e.g. Q&A, expert interview, storytime)
Locations (e.g. studio, outdoors, on set)
Sets (e.g. at home, workplace, designed set, animated)

But they’ll probably differ in their branding, presenting styles and more.

For example, Sand Tagious makes ASMR videos using kinetic sand in a very clean-looking, sterilized environment…

…and ASMR SOAP makes similar kinds of videos, but using a different material (and getting quite a bit messier). Apologies in advance for the ASMR rabbit hole you’re about to go down.

5. Create a YouTube Channel

Did you scroll down to this section without reading the first four steps? Be honest. You’re only lying to yourself. Finding your niche, defining your “why,” knowing your audience and understanding your competition are essential to creating a seamless channel experience. Get back up there!

Okay, now that we’re all caught up: it’s time to create your Youtube channel. Here’s how to do it.

First, you’ll need:

Channel name
Logo
Banner image (ideally 2560×1440 pixels)
Color scheme

Then, you can use these assets to create your YouTube Channel page by following these simple steps. (Psst—this is just a quick overview: for more in-depth instructions, use this guide).

Create a Google account

Since Google owns YouTube, you need a Google account to get a YouTube account. If you don’t already have a Google account, head over to Google and enter some basic details.

Create a YouTube account

A YouTube account is included in your Google account bundle. But you still need to set up a Channel.

To do it, go to your YouTube account page on YouTube.com and click Create a Channel. Simply enter your channel name and you’re in.

Customize your Channel Page

You can customize many features of your Channel page, including your name, logo, page banner and About info.

To design a page that hooks, check out these free YouTube banner templates, and make sure you:

Complete your Channel description (a.k.a. the About section)
Use consistent branding
Add a logo or high-quality headshot
Include contact information

6. Get the right camera, lighting and editing software

You don’t necessarily have to buy fancy equipment to become a successful Youtuber: in lots of cases, simply shooting videos using your smartphone will do the trick. But if you do plan on making a career out of your content, know that quality matters.

High-quality videos are easier on the eyes, more professional-looking and have more perceived values than low-quality videos. If your audience can see you’re investing in your channel, they’re more likely to invest their time (and maybe money) in you.

Get the best camera and lighting you can with the resources you have: that might mean buying a high-tech video camera and investing in professional lights, or shooting on your iPhone near a window (natural lighting is beautiful and affordable).

Additionally, editing software is a must-have for Youtubers. Here’s 10 awesome video editing software options… and they’re all free.

7. Decide on a video style or aesthetic

Consistent branding goes a long way when it comes to Youtube — or any social media, for that matter. Choosing a colour palette, font, intro music, backdrop and other creative components for your video thumbnails should be taken seriously.

It’s all about brand recognition. Ideally, your audience will be able to instantly identify that a video is yours.

Not to brag, but Hootsuite’s branding is a great example: using a consistent colour palette and font style makes all of the videos look clean and professional.

Source: Hootsuite on Youtube

And so is Youtuber Loveactionalyssa, who uses a variety of different fonts and colours but maintains the same aesthetic in all of her video thumbnails.

Source: Youtube

Food vloggers The Woks of Life also have excellent branding for their videos. They let the beautiful food stills do the talking, but use consistent font and include their channel name on all thumbnails.

Source: Youtube

8. Use CTAs (calls to action)

A call to action encourages users to do something specific — for example, to like, follow and subscribe to your channel.

Encourage your viewers to keep watching your content by including calls to action (CTAs) in your videos. You can do this by:

Including CTAs in your video scripts
Automating next actions using features like playlists
Adding cards and end screens to your videos
Including links to other popular content in each video description

Playlists, cards and end screens are more advanced YouTube features, but they’re easy to learn (see YouTube’s Creator Academy for instructions).

This is what an end screen with a clickable card looks like:

Source: Youtube

9. Develop a content schedule (and use a content calendar)

You probably won’t go viral overnight, but posting regularly is one of the best ways to build your audience. Regularly could mean daily, weekly or monthly: whatever is best for you, your content and your subscribers.

Posting regularly is easier when you use a content calendar to plan and organize your videos. A content calendar, or social media calendar, is an overview of your upcoming social media posts (in this case, Youtube videos).

It might be organized in a spreadsheet, a Google calendar or an interactive social media management dashboard like Hootsuite.

A content calendar ensures you have a plan to follow, and you can be more consistent and more focused when you have a broader overview of your content output. Plus, being able to see (and show your boss) all your scheduled social posts and videos organized into one neat calendar is pretty satisfying!

Start free 30-day trial

10. Pay attention to Youtube analytics

Yes, it’s important to find your niche and maintain some level of consistency. You want your audience to, on some level, know what to expect when they watch your channel. That said, don’t be afraid to take risks and monitor the results.

Try out different video formats, lengths, and approaches to your niche, and pay attention to your Youtube Analytics. Analytics will give you an in-depth look at how successful each of your videos are. If one of your videos does extraordinarily well, lean into it and make similar content.

11. Schedule videos in advance

Remember that audience persona we talked about earlier? Here’s where it really comes in handy.

If you know who your viewers are, you can find out when they will be online looking for content — which days of the week and what times of the day.

Then, you can use a tool like Hootsuite to schedule posts in advance, so they land when your ideal audience is active.

12. Promote your channel on your other social media profiles

Youtube users don’t just use Youtube — in fact, 99% of Youtube users are also on other social media platforms. 79% of Youtube users use Facebook and 78% use Instagram. That means that Facebook and Instagram are both great places to post about your Youtube channel, and part of a holistic Youtube marketing strategy.

TikTok is a rapidly growing short video sharing platform that, on one hand, is Youtube’s competition. But on another, TikTok is an excellent avenue for promoting Youtube videos: you can post a clip on TikTok and encourage users to visit your Youtube channel for the complete video.

For example, Spencer of SB Mowing makes super-satisfying videos of himself cleaning up overgrown yards for free. He’ll often post part of the project on TikTok…

@sbmowing

I DROVE by this DISASTER Lawn – The HOMEOWNER was SHOCKED when I TRANSFORMED it #edging #sbmowing #cleanup #asmr #satisfying #edginglawn #cleaningtiktok #overgrownyard #asmrvideo #satisfyingvideo #mowing

? original sound – SB Mowing

…and then encourage viewers to head to his Youtube channel for the complete video.

13. Engage with your audience

Just like any other social platform, YouTube prioritizes engagement. So, as you start adding content to your channel, you need a plan for keeping up with comments.

As you grow your channel, you might find that you need some help managing all of the comments you receive. Using a tool like Hootsuite can take the pressure off.

14. Join the YouTube Partner Program

The YouTube Partner Program is how regular YouTubers get access to special features on the platform.

You don’t need to be a partner to make money on YouTube (just setting up an AdSense account and getting views is enough to handle that), but being a Partner makes it a lot easier.

YouTube Partners have access to multiple income streams: not just video ads, but YouTube Premium subscription fees, and features that tap your loyal fans’ wallets directly like Super Chat, channel memberships and the merchandise shelf.

Here’s how to joining the program once your channel is up and running.

Note: To join the program, you need a minimum of 1,000 subscribers and 4,000 watch hours in the previous 12 months.

Step 1: Set up an AdSense account

Follow YouTube’s official guide to AdSense accounts.

Step 2: Explore your new monetization features

Each monetization channel has different eligibility requirements. For instance:

Ad revenue: to earn ad revenue, you must be at least 18 years old, and you must create content that is advertiser-friendly. Basically, the less controversial your videos, the more YouTube advertisers will be comfortable running ads on them, and the more money you make.
YouTube Premium revenue: if a YouTube Premium member watches your video, you get a portion of their subscription fee. (This one is automatic, which is nice.)
Channel memberships: in order to sell channel memberships to your subscribers (i.e., your fans opt in to pay you an extra amount), you need to be at least 18 and have more than 30,000 subscribers.
Merchandise shelf: in order to sell merch from YouTube’s merchandise shelf, you must be at least 18 years old, and have at least 10,000 subscribers.
Super Chat payments: if you want your fans to have the ability to pay to have their messages highlighted in your live chats during your live streams, you must be at least 18 (and live in a country where the feature is offered).

Step 3: Submit to ongoing reviews

As a YouTube Partner, your channel will be held to a higher standard, according to YouTube. You have to follow not just the YouTube Partner Program policies, but also the Community Guidelines. Not to mention staying on the right side of copyright law.

Let Hootsuite make growing your YouTube channel easier. Get scheduling, promotion and marketing tools all in one place for your entire team. Sign up free today.

Get Started

The post How to Become a YouTuber and Get Paid: 13 Tips for 2023 appeared first on Social Media Marketing & Management Dashboard.

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. With good reason: AI can save you a ton of time and money. Two things we all love, right?

But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains.

Try these 8 AI copywriting tools to save time and supercharge your marketing efforts (without making you redundant).

What is AI copywriting?

AI copywriting is the process of using natural language processing software combined with machine learning capabilities to generate content for blog posts, social media, emails, scripts, and much more. Content written by AI copywriters is meant to sound like a human wrote it, but making it takes only a fraction of the time.

Who can benefit from AI copywriting?

That’s like asking, “Who can benefit from saving time and money?”

But first, let’s address the elephant in the room: AI isn’t stealing our jobs. I’ve seen tons of chatter from other writers worried ChatGPT and other natural language model copywriters will render us all obsolete.

Kaleigh Moore sums up the truth well:

Another day, another post from a scared freelance writer who’s worried AI/ChatGPT will eat their lunch.

I’ve said it before and am here to say it again: We cannot compete with the robots; we can only use them to our advantage or double down on our areas of specialization. pic.twitter.com/MBLSd3jsfG

— Kaleigh Moore (@kaleighf) March 9, 2023

Creating and using tools is how humankind evolved, from prehistoric stone knives to the horse and buggy and now, microchips and computer software.

You are a human. AI is a tool. Use it and evolve.

But… how? We’re all learning as we go, but here are a few examples of how AI can help you work smarter, not harder.

Marketers and social media managers

AI copywriters can’t create your marketing strategy from scratch, but they can:

Suggest KPIs to track, hashtag ideas, and more.
List social media goals for your next campaign.
Generate summaries and excerpts for web content, internal strategy documents, and more.
Brainstorm social media post ideas.
Conduct user research and surveys via chatbots.

Letting an AI chatbot take over audience research could save you 20 hours per week — based on the average marketer spending 48% of their time collecting and analyzing market research data.

57% of marketers already think chatbots give them a better understanding of their audience, as well as qualify leads, educate customers, and more.

Source: Marketing Trends

We already know that to be true, with our very own AI chatbot Heyday automating up to 90% of support tasks while costing our clients 25% less, and — most importantly — keeping a near 100% customer satisfaction rate.

Intrigued? Learn all the benefits of using AI chatbots for business.

Writers

Let AI serve as your assistant so you can focus on why people pay you instead of a robot: Your unique voice and writing style.

Use AI to:

Generate ideas and inspiration, ad copy variations for A/B testing, SEO keywords, or even a basic outline.
Get something on the page to beat writer’s block.
Brainstorm title or heading options.
Translate content into multiple languages.

Business owners

You already wear many hats, so let AI take some of the pressure off.

AI copywriters can save business owners time by:

Drafting web and social media content so you only have to tweak it instead of writing from scratch.
Drafting email replies.
Summarizing meetings and sending the notes out to your team.

Retailers

Whether you’re a mall anchor or starting a new ecommerce side hustle, AI copywriting can dramatically boost your productivity by:

Taking care of customer service and sales via chatbot.
Drafting product listings, ad copy, emails, and more.
Quickly creating multiple versions of pages or ads for A/B testing, or language/location optimization.

Best practices for AI copywriting

Fact check everything

A recent study used ChatGPT to write abstracts for scientific papers and found that expert reviewers — actual scientists who review research for a living — could only identify 68% of the fake ChatGPT-generated abstracts.

If you’re using these tools, the onus is on you to ensure the accuracy of your content.

While your marketing copy isn’t as crucial to human survival as the validity of scientific discoveries, it’s still important to have a proper fact checking process. AI copywriting tools can save you a lot of time, but letting false information slip by could do irreparable damage to your reputation and credibility.

Be aware of AI’s limitations

The term “artificial intelligence” can be misleading. AI tools don’t actually think to generate new ideas about the world, as we humans can. They can only synthesize information they’re given, or have previously received, to solve the question (or “prompt”) they’re currently tasked with.

In short, an AI is only as “intelligent” as the algorithm it’s based on.

For example, a study measuring the accuracy of an app designed to identify cancerous skin lesions found that the AI could not reliably tell the difference between actual lesions and common flaws in digital photos, such as overexposure.

AI copy tools can save you tons of time in idea generation or getting a rough draft started, but they can’t “see the forest for the trees,” as the old saying goes. AI can absolutely help you, but leave the big picture thinking to humans.

Edit AI copy

AI-generated content is far from a finished product, even if it looks like one.

For example, I asked ChatGPT to write a paragraph about my favorite dog breed. It gave me this:

Source: ChatGPT

Sounds fine, right? But I ran the paragraph through a free online plagiarism checker:

Source: Grammarly

Yikes. Using that content as-is could jeopardize your reputation and cause significant legal issues for your business. Plus, let’s face it, it’s lazy.

Using AI copywriting tools to inspire and inform your work? Smart.

Using AI copywriters to do your work for you and pass it off as 100% original? Not cool.

What’s the solution? Even ten minutes of editing can eliminate any plagiarism or brand voice concerns:

Doberman Pinschers, named after founder Karl Dobermann, are intelligent, loyal, courageous, and as any Dobie owner will tell you, highly affectionate. They have a black or brown coat with rust markings and a sleek, muscular body. They’re classified as a medium-to-large dog, yet mysteriously expand at night to cover an entire king-size bed. Their natural protective instincts often lead to careers as police and military dogs, but they also thrive as family pets as long as their needs for lots of exercise and daily belly rubs are met.

Much better (besides my grammar):

Source: Grammarly

Do the creative work yourself

Use AI copywriters for inspiration, but don’t rely on them to fill up your content calendar.

For example, I asked Copy.ai to give me some blog topic ideas:

Source: Copy.ai

I wouldn’t want to use any of those generic titles as-is, but this list is great to spur some topic ideas, like number 4 about trends. Though I’d rename it to, oh I don’t know, “The 11 Most Important Social Media Trends for 2023.”

Relying on AI copywriters to do too much of the thinking isn’t as efficient as it seems at first. Soon enough your audience will think your content suddenly sounds like every other company in your space, or isn’t quite what they’re looking for anymore. The world’s most powerful AI still can’t replace the relationship-building power of your (comparatively) puny human brain.

8 best AI copywriting tools for 2023

1. Chat GPT

Though not the first AI copywriting tool ever made, ChatGPT is one of the most recognizable after it sent the internet into a tizzy after its viral launch in November 2022.

Source: ChatGPT

ChatGPT’s familiar, chat-style interface is easy for anyone to start using right away, even if you’ve never heard of generative AI software before. The sophistication of ChatGPT’s interactions is what’s gathered so much attention over the last six months. Not only can it understand what you’re asking it — known as “natural language processing” — but it also remembers the history of your conversation and adjusts its responses accordingly, instead of being a “one-hit wonder” where each new question you ask is like your first interaction.

Pricing

ChatGPT offers a free tier and ChatGPT Plus for $20 USD/month.

Response speed was the main difference between the accounts until March 14, 2023 with the release of ChatGPT-4, which is currently only available to Plus customers.

Who is ChatGPT for?

ChatGPT is highly versatile, but is especially well-suited to content marketers wanting to scale up production of articles, reports, or other ongoing publishing needs. OpenAI says GPT-4 “exhibits human-level performance” in many scenarios, including passing the bar exam.

2. Jasper

Jasper prides itself on generating human-like written content built with team collaboration in mind. It’s like the Google Workspace of AI copywriters. Jasper’s template library and cloud storage make it a great choice for businesses of all sizes to seamlessly draft, edit, and approve copy projects.

Jasper uses a document-style interface. You supply a brief for the content you want, including options for tone, SEO keywords, and more.

Source: Jasper

Pricing

Jasper offers a free trial for up to 10,000 words of content. Paid plans are based on word count and range from $24 to $500 per month.

Who is Jasper for?

Jasper is perfect for keeping marketing and content creation teams in sync and on brand. The Jasper for Business plan includes a brand tone of voice analyzer to match its content to the tone of your existing content.

3. Lately.ai

Don’t want to use AI for article writing, but do want a faster way to repurpose that article into social posts? Upload your long-form content into Lately and it’ll write dozens of ready to post social media captions.

Lately goes beyond text, too: Upload a video and it’ll chop it up into multiple, bite-size clips ready to upload as Instagram Stories, TikToks, or YouTube Shorts. Lately dives deep into your content to extract key points and different perspectives to create content that’s truly unique, not just 24 versions of the same generic paragraph.

The best part? Connect the Lately app to Hootsuite to finalize, schedule, and auto-publish all those posts right inside your Hootsuite dashboard. Woo! Check out how it works:

Pricing

Plans range from $29 USD/month for text-only output, to $49 USD/month for text, audio, or video content, and $129 USD/month and up for teams.

Who is Lately.ai for?

Anyone who wants to repurpose content faster and easier, especially for short-form videos to post on social media.

4. Copy.ai

Copy.ai generates almost-ready-to-publish drafts requiring only minimal human editing. The process is similar to hiring a human writer — give it a topic, a bit of creative direction, approve the outline it generates, and done — but all of it takes only a few minutes. Copy.ai creates articles, social posts, sales emails, and more.

The step-by-step brief format makes it easy to get started, as do the built-in templates, and I was able to generate this blog post in only a few minutes:

Source: Copy.ai

Pricing

Get up to 2,000 words per month for free, or subscribe for $49 USD/month for unlimited words, automatic workflows, translation tools, and more.

Who is Copy.ai for?

Can you really call AI-generated copy “thought leadership?” Questionable. Nevertheless, it’s definitely one of the most powerful AI copywriting tools for solo marketers or teams to boost your production.

5. QuillBot

QuillBot doesn’t draft content from instructions like other AI copywriters. It’s for rephrasing existing content in new and creative ways. More than basic synonym changes, QuillBot can also simplify content for brevity and clarity, or expand it to add useful details. It also features unique extensions, such as a web research AI search tool, citation generator, and “co-writing” sentence completer.

Source: QuillBot

Pricing

The free plan limits are 125 words for rephrasing and 2,500 words for summarizing with basic options only. The $19.95 USD/month premium plan offers unlimited word count, additional rephrasing modes, anti-plagiarism tools, and more.

Who is QuillBot for?

QuillBot is great for repurposing content, including simplifying and rewriting sections of articles to use as social media posts or creating multiple versions. It’s a simple and quick way to try out AI copywriting.

6. Wordtune

Wordtune is another AI rephraser to improve the clarity and readability of your writing. Like QuillBot, you can change the tone of your content and either shorten or expand it. Wordtune also has what it calls “spices” to add some oomph, including statistics, facts, and even jokes.

Source: Wordtune

Is that a coffee-out-your-nose joke? No, but it’s not terrible for AI.

Pricing

The free plan allows up to 10 rewrites per day, or get unlimited access for $9.99 USD/month.

Who is Wordtune for?

From freelancers to content teams, Wordtune can help you bust writer’s block, repurpose content, and hook your audience faster by clarifying your message.

7. Notion AI

Picture this: All the productivity power of a spreadsheet combined with the formatting options of a document mixed with the aesthetic of an iced coffee on a sunny patio. That is Notion, a tasks and notes app known for its beautiful and functional templates.

Notion also has a built-in AI tool. It’s mostly focused on productivity tasks, but there are powerful AI copywriting features, including jargon elimination, idea brainstorming, and even drafting full pieces.

Source: Notion

Pricing

Notion itself is free. Notion AI is a premium add-on for $10 USD/month per user.

Who is Notion AI for?

It’s a no-brainer for existing Notion users to try out, as well as marketers of all kinds who want to try AI copy, and who are looking for a flexible space for team notes and to dos.

8. DeepL

One of the best use cases for AI copywriting is to improve localization via content translation. DeepL uses AI to efficiently translate your content while keeping its meaning and nuance. Of course, at a fraction of the cost of hiring human translators.

That said, just like with content generated from scratch, you’ll want to have someone check it over to make sure it’s an accurate translation. Not only for readability, but also to avoid any potential legal and/or public relations disasters if your translated copy doesn’t quite match up to your original, for example.

Source: DeepL

Pricing

You can translate up to 3 documents and 3,000 characters for free. The Pro plan, which ranges from $8 to $57 USD/month, gets you unlimited translations and more.

Who is DeepL for?

DeepL can be used on any kind of document, so it’s perfect for businesses expanding to new regions. Large companies also benefit from the cost savings at scale of only needing translators to edit DeepL’s output.

AI copywriting FAQs

What is an AI copywriter?

An AI copywriter is a term that refers to copywriting software generates articles, landing pages, website copy, social media posts, and more based on prompts and instructions you give it. AI copywriters use machine learning algorithms to produce human-sounding content at scale.

Is AI replacing copywriting?

AI copywriters aren’t replacing real human content writers. Smart marketers use AI copywriting software to take care of smaller tasks, including idea generation and researching, so they can focus on what really matters: Writing engaging content. Any copy generated by AI still needs a human to edit it for style, substance, and factual accuracy.

Which AI tool is best for content writing?

The best AI copywriting software for you depends on your writing process and goals. Some AI copywriters excel at content repurposing, or adding SEO keywords in a natural-sounding way, and others produce on-brand drafts that only need a bit of editing before publishing. First, decide which part of your process to automate, then seek out the best AI copywriting tool for the job.

AI copywriting isn’t the only way to maximize your productivity. Manage all your social media scheduling, publishing, engagement, analytics, and more — across all your accounts — with Hootsuite. Try it free today.

Get Started

The post 8 Best AI Copywriting Tools (Beyond Chat GPT) appeared first on Social Media Marketing & Management Dashboard.

Pinterest users love to shop: 75% of weekly Pinners say they’re “always shopping” and 85% use the social platform to plan new projects. These users can shop your business on Pinterest in ways they can’t anywhere else, including with augmented reality try-ons and visual search, which have grown 126% in 2022.

Whether you sell products or services online or in person, there’s something for all types of businesses on Pinterest, from integrated ecommerce catalogs, to ads boasting a 2.3x lower CPC than other social platforms, and sponsored content opportunities.

What’s the secret to Pinterest success? Posting a lot.

You can keep up with the Pinterest algorithm’s demanding — yet rewarding — pace by using a Pinterest scheduler to manage your content calendar. Here’s how to use the best scheduling tools for 2023.

What is a Pinterest scheduler?

A Pinterest scheduler is a tool that allows you to create Pins in advance and schedule them to automatically go live at a specific time in the future, helping you reach your audience when they’re online and efficiently batch your work.

Using a Pinterest scheduler is the best way to plan and automate your social media content calendar, post consistently, and save time.

You’re probably thinking, “How often should I post on Pinterest?” You’ll find people throwing out all kinds of estimates around the web, but the truth straight from Pinterest is, “Quality and relevance matter more than frequency.” Focus on quality first, even if that’s only a few Pins per week.

The best Pinterest schedulers for 2023

Pinterest

Yep, you can schedule content right from the Pinterest app or website as long as you have a free Business account. You can schedule up to 100 Pins in your queue and plan up to 30 days in advance on mobile and 14 days on the website.

It’s free to use Pinterest’s built-in scheduling but there are drawbacks that may be dealbreakers, depending on your needs:

No batch scheduling: You can only schedule one Pin at a time.
Can’t schedule other platforms: Obviously, Pinterest’s native scheduling solution is only for Pins. You’ll still need another tool to manage your other social platforms, and jumping between two schedulers can make it difficult to manage a cohesive content calendar.
Short-term planning: You can only schedule a maximum of 30 days in advance so it’s hard to visualize larger campaigns, and you’ll need to log in more often.

Hootsuite

If your company is on more platforms than just Pinterest, Hootsuite is the best Pinterest scheduler for you. The visual content Planner makes creating, scheduling, and automatic publishing across all your social profiles easy, with a birds-eye view of your entire content calendar in one place. You can also filter it by profile, or save and view draft content and ideas.

Besides offering convenient, all-in-one social media management, using Hootsuite as your Pinterest scheduler also gets you:

Built-in media library to easily import Pin graphics or video, or an image editor to create Pins on the fly.
Schedule unlimited Pins as far into the future as you want.
AI-powered hashtag suggestions to optimize your reach.
Team collaboration tools, including approval workflows.
Advanced Pinterest performance measurement with Hootsuite Analytics to get the big picture across all your profiles, or dive deep into each platform’s metrics.

Everything you need to do for Pinterest — and all your other channels — is right at your fingertips inside Hootsuite.

Check out more about Pinterest scheduling with Hootsuite:

How to schedule posts on Pinterest

Scheduling Pins in the Pinterest dashboard

On the Pinterest website, click Create at the top, then Create Pin.

Upload your images or video and fill in your Pin’s title, description, link, and alt text. Then click Publish at a later date.

Choose a day and time and click Publish. Scheduling with Pinterest is straightforward, but lacks advanced functionality to really help you grow your audience and results.

You can also schedule Pins in the mobile app. Tap the plus sign, then Pin.

Choose your Pin image or video, tap Next, and fill out the Pin details. (Don’t forget the ALT text!) Tap the pencil icon next to Schedule date and choose a date and time.

Tap Next and choose a Board. Your Pin will be scheduled as soon as you tap a Pinterest Board name, so choose wisely.

Scheduling Pins with Hootsuite

After connecting your Pinterest account to Hootsuite, click Create, then Pin.

Choose which Boards to post to and enter your Pin details.

You can schedule a Pinterest post to multiple Boards at the same time and work even faster by using the free Dropbox integration to quickly import your Pin’s images or video.

Click Schedule for later and choose a day and time. Clicking Schedule does the trick, or for a speedier workflow, click the arrow on the right of the button and choose either Schedule and reuse accounts, or Schedule and duplicate.

Schedule and reuse accounts launches a new Composer window with your Pinterest account already selected, making it quick to continue scheduling Pins. Schedule and duplicate does exactly what it says. Why? So you can repurpose those Pins again by scheduling them for a later date. Don’t be afraid to reuse your Pins.

Start free 30-day trial

How to find scheduled Pins on Pinterest

To see your scheduled Pins on the Pinterest website, go to your profile then click the Created tab. Your scheduled pins will appear first, followed by your previously published ones.

In the Pinterest app, you’ll see scheduled Pins in your profile tab under the Created section.

But it’s way easier to see all your upcoming scheduled content — Pins and everything else — with Hootsuite. See upcoming posts by week or month, or switch to list view. Additionally, see posts across all your channels at once — my favorite — or filter by specific channels.

Go to Planner to see the default calendar view. You’ll see scheduled Pins alongside all your other content, making it easy to identify any gaps in your content calendar or shuffle things around as needed.

Use the filters at the top to change from week to month, or view by post status or profile.

Click on Content at the top to see a compact list view of all your scheduled posts and access the bulk import and Dropbox integration features.

Start free 30-day trial

Pinterest scheduler FAQs

Does Pinterest have a scheduler?

Yes, you can schedule Pins in the Pinterest iOS or Android app, or via the Pinterest website, with a Pinterest Business account. However, you can only schedule up to 30 days in advance and pin to one Board at a time.

Is there a free Pinterest scheduler?

Yes, you can schedule Pins for free on the Pinterest website or in the Pinterest app. While affordable, this method means you still need another social media scheduling tool for your other social profiles.

Can you use Hootsuite for Pinterest?

Abso-hoot-ly, Hootsuite can manage all your Pinterest planning and scheduling — and all your other social media, too. You’ll save a ton of time having all your social media content, ads, analytics, and more in one place.

How often should I post on Pinterest?

Answers online to how often you should post on Pinterest range anywhere from 25 Pins per day to only a few Pins per week. The truth is you should post as much great content as you can.

Don’t be afraid to set your content calendar goals small at first with just a few Pins, and work up from there. Scheduling Pins in advance will keep you on track, no matter what frequency you’re aiming for.

Save time managing your Pinterest presence using Hootsuite. From a single dashboard, you can compose, schedule, and publish Pins, create new boards, Pin to multiple boards at once, and run all your other social media profiles. Try it free today.

Get Started

Don’t be afraid to set your content calendar goals small at first with just a few Pins, and work up from there. Scheduling Pins in advance will keep you on track, no matter what frequency you’re aiming for.”
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The post The Best Pinterest Schedulers to Make Your Job Easier in 2023 appeared first on Social Media Marketing & Management Dashboard.

When you started working in social media, who knew Twitter SEO would be a thing? Well, as social media has evolved, its capabilities have also adapted. Social SEO is now an important consideration to keep in mind for any platform.

Improving your brand’s Twitter SEO is essential to increase your tweets’ visibility on the platform. It can even boost your search rankings off the platform (looking at you, Google).

Whether you’re a marketer in charge of improving your brand’s Twitter presence or a creator looking to reach more people, using Twitter for SEO is something you’ll want to implement into your social strategy.

What is Twitter SEO?

Twitter SEO is the process of optimizing your tweets and profile to rank higher in search results.

You probably know that you can target specific keywords on your website to improve its rankings on search engine results pages (SERPs). But Twitter SEO gives your tweets a boost in visibility and reach — both on and off the platform.

That’s right — Twitter SEO is beneficial for your search rankings on the platform itself and can also help your brand’s tweets show up in Google search results.

Why does Twitter SEO matter?

Social media platforms are a valuable discovery channel for brands. Most platforms have created enhanced search capabilities that make social SEO essential across all platforms, Twitter included.

Twitter SEO helps build brand recognition by increasing the visibility and reach of your tweets and profile.

When your brand’s tweets rank higher in search results for relevant keywords and phrases, they are more likely to be seen by a wider audience. This helps increase brand awareness and gets your content in front of the right people.

Optimizing your Twitter presence can also help your brand boost reach outside the platform. Public tweets and profiles can be discovered on Google. Even people who aren’t on Twitter can find your brand’s profile or tweets by searching your brand name.

This is a Twitter carousel that pops up in Google search results if you search for Hootsuite:

Twitter SEO ranking factors

If you want to optimize your tweets for search, you have to understand how Twitter’s algorithm ranks search results.

Let’s go over each of these Twitter SEO ranking factors in more detail.

Relevancy

The most important factor Twitter considers when ranking your tweets is the relevancy to a search query. Does your tweet match what someone searched?

If someone was to search for “Emily in Paris,” then they’re expecting to see tweets about the show. If your tweets or profile don’t match that intent, Twitter won’t feature your brand in the results.

Hashtag usage

Twitter uses hashtags to categorize content and help people discover topics and brands they may be interested in. For brands, trending hashtags are still a great way to reach an engaged audience.

According to Twitter, when brands use relevant hashtags to tap into trending conversations on the platform, they see an increase in brand awareness, message association, and even purchase intent.

People can also look up hashtags around topics they’re interested in, whether they’re recommended in the Explore tab or the user searches for a hashtag directly in the search bar.

Engagement metrics

If a popular tweet gets a lot of engagement and sparks conversations, Twitter wants to highlight it. Engagement metrics like retweets, quote tweets, likes, and replies are all visibility factors.

This is why using relevant keywords and hashtags in your tweets is essential. Including these elements in your tweets helps you reach people who are more likely to engage with your content. The more organic engagement you earn, the more love you’ll get from the algorithm

Authority and reputation

Another key factor Twitter considers is an account’s authority and reputation. Optimizing your tweets helps establish your brand as a thought leader or authority in your industry.

Relevant, high-quality content allows your brand to establish itself as a reliable source of information.

This ultimately helps build brand recognition and credibility. A good reputation is key, especially if you want to stand out among similar brands on the platform.

Google SEO ranking factors

If your profile is public, then your tweets can be found on Google.

Google indexes Twitter profiles and public tweets. This means everything you say on Twitter is connected to your brand, and your tweets can also contribute to your overall Google ranking.

In addition to Twitter SEO factors, let’s review some of the factors that go into Google search rankings.

Search intent

A user’s search intent is a top priority for Google. The search engine tries to match a search query with what the searcher actually wants to see.

Google has basically perfected its system over the years, so it usually knows what someone is trying to search for. That’s why Google results seem so smart — even if your search includes a typo or a synonym.

For example, check out this search for the phrase “sofas for small spaces.” Google knows that the words “sofa” and “couch” are interchangeable. That’s why it showed this page from Wayfair in the results:

Quality

Another factor Google takes into consideration is the quality of the content.

In Google’s eyes, three factors determine quality content:

Authority,
Expertise, and
Trustworthiness.

Google wants to be sure that if they recommend a page or product to a searcher, it’s valuable and can meet their search intent.

Usability

Google also takes a look at the usability of content in search results. The search engine loves content that’s mobile-friendly and accessible. It makes sense — mobile devices account for 63% of organic search engine visits.

The search engine favors content that’s easy to navigate and digest, loads quickly, and is accessible to all users.

6 Twitter SEO tactics to help you expand your reach

With Twitter and Google search ranking factors in mind, let’s go over these Twitter SEO tips can you use to boost your brand’s visibility both on and off the platform.

1. Use keywords in your profile and tweets

What search terms on Twitter do you want your brand to show up in the results for?

If you run the social media accounts for a local restaurant, you’ll likely want to appear in searches for “[your city] restaurants.” Or perhaps you have a DTC organic skincare brand and want to pop up when people search for any of those terms.

Similar to how you’d conduct keyword research for Google rankings, there are certain keywords you should target on Twitter to increase your brand’s visibility.

To do this, create a list of keywords related to your brand, industry, or product. Use these keywords throughout the copy on your page — in everything from your Twitter bio to your display name and even in your tweets when relevant.

Let’s take a look at Hootsuite’s Twitter profile as an example of this tactic in action.

Source

The first words in Hootsuite’s bio are “social media,” followed by “tools,” “tips,” and “news.” By including these keywords in its bio, Hootsuite is establishing its brand as an authority and a resource around social media topics. It’s also ensuring its tweets and profile show up in searches about social media.

And it clearly works. Hootsuite ranks at the top of the search results for the phrase “social media tips.”

Source

2. Take advantage of Twitter threads

Twitter loves threads. Even before Twitter officially encouraged threads, people used the format to share a string of thoughts requiring more than 280 characters.

If you haven’t seen a thread before, a Twitter thread is a series of tweets shared by one Twitter account. There are multiple tweets in a thread, and they’re all connected to make one long tweet.

Threads are essentially like mini blog posts. They’re typically used to share long-form content. Think step-by-step directions, a compelling story, or a roundup of resources.

Now, you’re probably wondering, how do threads help with Twitter SEO?

Well, for one, threads are made up of multiple tweets. This creates multiple opportunities for your tweets to be seen and engaged with.

Plus, Twitter labels threads as such and allows you to see the entire thread by clicking “Show this thread.” This also helps threads gain better visibility.

Imagine how much space a 10-tweet thread will take up in the feed compared to a single tweet that can easily be scrolled past.

Source

Threads also provide an opportunity to talk about one topic in depth. Going into detail about a particular topic helps check off many of Twitter’s search ranking factors, from authority to relevancy to engagement.

3. Talk about relevant topics

Another tactic you can use to boost your brand’s Twitter SEO is topics. Twitter sorts tweets into topics to make it easier for people to find content and profiles relevant to their interests.

Users can explore trending topics in the Explore tab or follow topics they’re interested in. If a user chooses to follow a certain topic — let’s say recipe ideas — then relevant tweets from people they may or may not follow will be in their feed.

Source

If you want to increase your reach and get your tweets in front of your target audience, then taking advantage of topics is a must. Create tweets based on the topics that are related to your brand — and tweet about them often.

One of the ways Twitter categorizes topics is by looking at people who talk about or interact with certain topics frequently. This tells Twitter that you’re knowledgeable about a topic, and other people may find your tweets valuable.

As long as the context is clear, your tweets will be categorized by topic and shown to people who are interested in that topic.

4. Use hashtags effectively

Hashtags are one of the primary factors Twitter uses to categorize tweets. Twitter recommends using only one or two hashtags per tweet to keep your message concise. And since you’re limited in characters, you’ll have to use hashtags strategically.

Include hashtags that not only support your tweet but are relevant to what people are searching. For example, to promote its limited edition Valentine’s Day box, Krispy Kreme used the hashtag #ValentinesDay in any tweet about the campaign.

How sweet is our limited-edition Valentine’s box? Available with every #ValentinesDay dozen. Who will you be sending love to? pic.twitter.com/9aJKZW0yFD

— Krispy Kreme (@krispykreme) February 1, 2023

This works for a couple of reasons. The hashtag is broad enough for people to search for, especially in the month leading up to the holiday. And by bringing its donut special into the conversation, Krispy Kreme can reach anyone who engages with the hashtag.

5. Engage with other users on the platform

Engaging with other users is a great way to boost visibility and increase reach on Twitter. By interacting with similar brands, you can get in front of that brand’s audience and reach new people who may be interested in your brand, too.

Look to food brands if you want a little inspiration in this category. Food and beverage brands have created the formula for engaging with other brands on the platform. These brands take any opportunity to join in on relevant conversations and even roast each other occasionally.

There’s also plenty of camaraderie between these fun-spirited brands, as shown in this light-hearted interaction between Cinnabon and Skittles (with a special shout-out to Slim Jim):

Source

This works because these brands know they have similar audiences and can expand their reach to new followers by participating in relevant conversations. As long as the responses are genuine and relevant, humanizing your brand on Twitter is always a good idea.

6. Don’t forget alt text

Adding alt text, or alternative text, to all your images is a social media best practice, especially if you want to ensure your content is inclusive to all users. These captions are used to describe your images to people who are visually impaired and use screen readers to access the content of an image.

Alt text can also help describe your content to search engines. If you include an image with your tweet, be sure to add alt text so Twitter can understand and index your content and help it show up in relevant search results.

Forget the groundhog, we use a 14,400’ active stratovolcano to predict the weather.

Mountain out? Good weather.
Mountain not out? Bad weather.
Mountain actively erupting? Lahar weather. pic.twitter.com/alHNKfFnmc

— Washington State Dept. of Natural Resources (@waDNR) February 2, 2023

The alt text on this tweet from the Washington State Dept. of Natural Resources reads: “Mount Rainier, a snow-capped and glaciated volcano, stands tall and majestically and unproblematically… for now.”

Frequently asked questions about Twitter SEO

What does SEO stand for on Twitter?

SEO stands for search engine optimization. On Twitter, SEO can be used to increase your tweet’s visibility and reach through targeted keywords and phrases.

Does Twitter help SEO?

Optimizing your Twitter can help with SEO in Google. Twitter profiles and public tweets can be seen and ranked on Google search results.

Do Twitter links count for SEO?

You can use Twitter links to direct traffic to your website. Sharing links on Twitter can increase your traffic and help boost your website’s SEO

How do I optimize my Twitter SEO?

To optimize your Twitter SEO, you should include relevant keywords in your Twitter bio, use hashtags, and tweet about topics that your target audience is searching for.

Save time by using Hootsuite to manage your Twitter presence alongside your other social channels. You can run contests, share videos, schedule posts, and monitor your efforts — all from one convenient dashboard! Try it for free today.

Get Started

The post Twitter SEO in 2023: 6 Can’t-Miss Tips appeared first on Social Media Marketing & Management Dashboard.

Social media SEO should be part of any ambitious marketer’s repertoire, but today, we’re diving into Facebook-specific tactics. That’s right — we’re cracking open the secret recipe to Facebook SEO!

In this guide, we’ll walk you through the ins and outs of Facebook SEO and give you a dozen tips you can implement today to better your reach.

What is Facebook SEO?

Facebook SEO is the practice of optimizing your Facebook content to increase your reach, discoverability, and visibility on the platform.

Social SEO is a relatively new practice, but it’s grounded in the same principles as more traditional SEO, which is the process of getting your site to rank higher on search engine results pages (SERPs).

Facebook search engine optimization is essentially the same idea but within the walls of Facebook. In both cases, it’s all about working with the algorithm to make sure your content rises to the top.

If your Facebook page is a mini-website, picture Facebook’s feed as the SERP.

Why does Facebook SEO matter?

There are plenty of reasons why Facebook SEO should be a priority.

If you want to increase your reach on the platform (and who doesn’t?), Facebook SEO can help you expand your fan base and build relationships with followers.

But it’s not just about visibility on one platform — when executed well, Facebook SEO may also help your brand climb other SERPs.

Social media profiles are often the top rankings in SERPs. A page that ranks well within Facebook can also rank well outside of Facebook and help your visibility on places like Google. And lordy lordy, who doesn’t want to be the top dog on Google?

As anyone who pays tribute to Google’s appetite for SEO-rich content knows, every little bit helps. The higher any part of your brand is on the SERP, the better off your website traffic is. The better your website traffic is, the more quality leads make it to your website, and the higher your conversion rates climb.

You get more downloads, collect more information, make more money, and live a happier life (probably)!

So, why does Facebook SEO matter? Well, because it’s part of a well-rounded digital marketing diet, kids.

12 Facebook SEO tactics to optimize your Page

When it comes to Facebook SEO, you need to be strategic. You can’t just publish content and set up your profile all willy-nilly. That’s a recipe for a flop.

Instead, consider these Facebook SEO tactics your secret weapon to climb the feed!

Tip 1: Your name matters

Names are important. Anyone who was made fun of in elementary school can tell you that (coming from a Smallween, I mean, Colleen herself).

When you choose your Facebook Page’s name (which may be obvious), you must communicate who you are. If it doesn’t feel too spammy, add in what you do after.

Search engines and social platforms love relevant keywords, so if you can fit one into your Facebook Page name that also answers what you do, then you’re laughin’.

Antisocial Skateboard Shop is an example of a good SEO and Facebook Page name kebab. It says who the brand is (Antisocial) and what they do (Skateboard Shop), which happens to be a main keyword.

Source: Antisocial Skateboard Shop on Facebook

It’s also perfectly acceptable to just have your business name as your Facebook Page name.

Flower Beds Farm, for example, would read very awkwardly if they were to include keywords after their Page name. Flower Beds Farm, Vancouver Island Tourist Hotspot, sounds… wrong.

Source: Flower Beds Farm on Facebook

When in doubt, go with what reads naturally.

SEO is designed to best serve human beings with the pages they are searching for, so you should always aim to sound natural. Write for people, not the machine, and the machine will reward you.

Tip 2: Grab that vanity URL

When you first create your Facebook Page, you will be assigned a generic URL. Antisocial Skateboard Shop, for example, hasn’t changed theirs yet, so it looks like so:

Source: Antisocial Skateboard Shop on Facebook

(Antisocial Skateboard Shop: If you’re reading this, change your generic address to a vanity URL!)

Be sure to change that default string of nonsense into a vanity URL. Vanity URLs are customized web addresses; like vanity plates, you get to decide what yours says.

To create your custom Page URL, you simply have to change your Facebook username, which is under your About tab > Create Page Username. Use something short, branded, and attach a keyword.

In the example below, the popular news and media website NowThis has a vanity URL of facebook.com/NowThisNews. Clearly, they include their brand name and main keyword.

Source: NowThis on Facebook

Tip 3: Have an on-point About section

The About section is one of the first things your Page visitors will read. As Simon Sinek says, be sure to start with your ‘Why.’ His Ted Talk on the Golden Circle should give you an idea of what this could be for your brand.

You might be thinking, why include branding advice in an SEO tactic list? It’s science, really: you want users to smash that follow button so Facebook thinks you’re the most popular kid at the party.

And the best way to get buy-in? Make sure your branding speaks to your audience on an emotional level.

You will also want to sprinkle some relevant keywords throughout this section, much like Hootsuite does in the following tip. Way to be ahead of the curve, Hootsuite; it’s almost like you hire super talented, totally competent, and good-looking writers (cough cough).

Tip 4: Incorporate keywords throughout your Page

Your About section, description, headline, photo captions, notes, and even updates are all areas for potential keyword plugs.

We’ve said it before, and we’ll say it again: Keywords are the cornerstone of your SEO strategy. You want to use your keywords at least once throughout your Facebook Page.

Just don’t keyword stuff. If you go overboard, you’ll get dinged. Remember, you’re writing for human beings, so be natural.

Look at this Page (chosen totally at random!) for an example of how to integrate keywords naturally. Pay attention to the About section (Social media tools! Build brands!) and the photo caption (chatbot!).

Source: Hootsuite on Facebook

If you’re not sure where to start your keyword research, keep an eye on what your audience is searching for and talking about using brand monitoring tools. You can also use SEO tools like SEMRush or Google’s keyword planner to create a list of keywords to keep an eye on.

Demand changes over time, so revisit and update your target keywords regularly. That way, you’ll always be abreast of keyword fluctuations that pertain to your business.

Tip 5: Earn those backlinks

Backlinks are like a vote of confidence — they give your Page credibility. Google will view you as an industry authority if you can get other reputable sites to link to your Page or your content. Don’t forget to link to your website in the About section of your Facebook Page!

You can build a backlink network by collaborating with influencers and other strategic partners.

But the best way to earn quality backlinks is pretty simple. Produce high-quality content matching user needs, and those links should start rolling in.

Actually, speaking of high-quality content…

Tip 6: Publish keyword-rich content

Okay, do you want the good news or the bad news first?

The bad news is that you must consistently and repeatedly publish keyword-rich content. You can’t just push out one or two posts per month and expect groundbreaking results. It’s consistent, quality content that will really help with your SEO.

The good news is that Hootsuite can help in so many ways.

If you’re unsure where to start, try the 2023 guide to social media content creation.
If you’ve got the basics down but want to really blow your followers out of the water, this guide on engaging and effective content will help.
If you’ve hit a creative block, these 17 fresh content ideas are coming in hot.

Once you’ve got your content sorted and ideas for keyword-rich captions, be sure to schedule your posts in bulk with Hootsuite (the ultimate time-saver).

Tip 7: Engage with your followers

Social media is built for communication. If your followers leave a comment, respond! Open up a dialogue and have a chat.

The Facebook algorithm judges content (in part) based on engagement levels. So if your followers offer you the chance to increase engagement, take it.

Tip 8: Double-check your contact information

Make sure to list your business address, phone number, and business hours on your Facebook Page.

Even if you’re a purely online, don’t-call-me, 3 AM to 4:30 AM ecommerce brand, you’ll want to include something here. Facebook indexes for local search based on this information.

If you have a physical address, you can also allow users to check in, creating more visibility for your business. This can also serve to increase social trust in your brand.

If you see a friend checking into a business, maybe you’ll check it out yourself.

Tip 9: Moderate your reviews

Don’t get bummed out if you get a bad review. Bad reviews are a part of life! And not only that, but they offer you an opportunity to provide top-tier customer service.

You’ll likely gain a loyal customer if you can turn a bad experience into a great one. You can even ask them to reconsider the review they left. A negative review is just a positive review waiting to happen!

Your first step is to respond to the reviewer, apologize, and offer to make it right. Then, once you’ve resolved or diffused the situation, you can ask them to reconsider their rating.

Brands with five stars are more likely to be interacted with on Facebook, improving your SEO.

Tip 10: Post at the right time

Figuring out the best time to post on Facebook will inherently raise your engagement rates, better serve content to your audience, and please the algorithm Gods. All of this, of course, works to better your SEO.

Hootsuite’s content publisher will suggest optimal times for you to post. Or, for those go-getters, you can do your own research by following this red-hot advice on the best times to post on Facebook.

Tip 11: Get smart about alt text

Alt text: We love to see it. Adding alt text to your Facebook photos helps the platform understand and index your content. As a result, it shows up more in search results.

Even without the SEO benefits, creating accessible content is just good practice. It also allows those in your audience with visual impairments to enjoy your content.

Besides being the right thing to do, this effectively expands your audience to include those with visual impairments or other disabilities.

Tip 12: Create location-specific content

Do you have more than one location? Your SEO strategy may benefit from multiple location Pages. This will let you capitalize on the benefits of localized marketing.

For example, say you have donut shops in Vancouver, Seattle, and Oregon. You could potentially rank for region-specific keywords for each place, but only if you have separate Pages dedicated to targeting those regions’ keywords.

Frequently asked questions about Facebook SEO

Still curious? Here are some answers to your most frequently asked questions.

What does SEO mean on Facebook?

Facebook search engine optimization is the strategy of increasing your Page’s visibility, reach or ranking on Feeds. SEO for Facebook is very similar to SEO on other platforms.

How do I SEO my Facebook Business Page?

You can SEO Facebook Pages by implementing the 12 Facebook SEO tactics above! The sooner you start, the better off you’ll be.

Can you do SEO for other social media platforms?

Absolutely. Hootsuite has guides to help you learn Instagram SEO, TikTok SEO, and Pinterest SEO.

Manage your Facebook presence alongside your other social media channels using Hootsuite. Schedule posts, share video, engage your audience, and measure the impact of your efforts — all from a single dashboard. Try it free today.

Get Started

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