Even if you’re not trying to become the next Charli D’Amelio, it’s worth figuring out how to get verified on TikTok.

After all, the social media network has about 1 billion active users a month. That’s a huge potential audience to take advantage of.

Verified TikTok accounts benefit from increased exposure and a certain amount of cred. A verification badge is basically a stamp of approval from the TikTok overlords.

If you’ve been wondering how to get a blue check mark on TikTok, read on. Here’s what TikTok verification is, why it matters and how to make sure your verification application is approved.

What does getting verified on TikTok mean?

As on other social platforms, a blue tick on TikTok means that an account’s identity has been confirmed. Verification is generally reserved for celebrities, brands, or influencers. These accounts are most likely to be targeted by copycats. 

But you don’t have to be Bella Hadid to get verified. In fact, there are all kinds of businesses (like Spikeball!) that are TikTok-verified.

Keep reading to find out the most important things you need to know about how to get verified on TikTok, or watch our video:

Why get verified on TikTok?

In short, getting verified on TikTok can help establish and solidify your brand. If you’re a musician, actor, writer, or even a business owner, a TikTok verified badge can take your career to new heights.

But here’s a more detailed breakdown of why getting verified is worth it.

Authenticity

You know how there are always social media accounts pretending to be NBA insiders on trade deadline day? A verification badge means that TikTok has confirmed your identity. That blue checkmark next to your user name lends credibility and tells viewers that you’re the real deal.

Source: Hootsuite on TikTok

Exposure

There are unconfirmed reports that TikTok’s algorithm favors verified accounts. That means verified accounts are more likely to show up on your FYP. More exposure means more likes, which can lead to more followers.

Trustworthiness

Verified accounts often interact with other verified accounts. Being verified means your favorite celebrities or influencers on the app may actually respond to your comments and DMs. They might even reply to your requests for business partnerships.

Source: Ryanair on TikTok

How many followers or views do you need to get verified on TikTok?

TikTok’s verification criteria isn’t exactly clear —there’s no follower or view threshold to hit that earns you automatic verification.

Some popular creators have hundreds of thousands of followers (even millions!) but no blue tick.

Source: Cat the Dog Groomer on TikTok

But like other social platforms, you can request verification on TikTok.

In the past, TikTok used its own secret system of verification. Staff would seek out and give TikTok verification badges to reward content creator for high-quality, popular videos. 

Now, they allow TikTok users to request verification from within the app. But applying is the easy part — proving that you’re qualified for verification will be harder.

You can now request TikTok Verification on the app @MattNavarra pic.twitter.com/QNU6iGTbhq

— Jonah Manzano (@jonah_manzano) November 23, 2022

How to request verification on TikTok

TikTok introduced the ability to request verification in November 2022, so you might not have this option yet. But if you do, getting the verification process started on TikTok is actually pretty straightforward.

In the TikTok app, tap your Profile at the bottom-right corner, then tap the Menu button at the top right.
Tap Settings and privacy.
Tap Manage account, then tap Verification.
? If you’re registered as a Business Account, then you can only apply for Business Verification.
? If you’re registered as a Personal Account, then you can apply for Personal and Institutional Verifications.
Follow the steps in the app to submit a verification request.

Once you’ve submitted your request, you’ll have to wait for TikTok’s team to review your application. It isn’t clear how long that wait may be — in some cases, it may take up to 30 days.

5 tips to get verified on TikTok

Applying for TikTok verification is the easy part. Making sure your application is approved? That’s a little trickier.

But here are some tips and tricks that will help maximize your chances of getting verified by TikTok staff who hand out the coveted blue check.

1. Find your niche and keep producing

Establishing any brand on social media means posting popular and authentic content daily. Once you become known for something, it’s easier to attract, retain and grow your following. That’s why it’s important to start developing catchy, engaging content and keep your foot on the pedal.

It helps to keep up with TikTok’s challenges and trending hashtags. It’s a proven fact that TikTok users like brands that participate in TikTok trends.

And because music is one of the most important factors on TikTok, you’ll want to keep up with the songs and artists that are trending on the platform. Including those in your videos can be an easy way to capitalize on their popularity.

Plus, there’s always the chance that participating in a viral dance challenge will earn a stitch or duet from another TikTok verified account.

@lizzo I love u TikTok! TAG ME IN UR VIDEOS CUS I SEE UUUUUU dc @jaedengomezz ? About Damn Time – Lizzo

You’ll also want to do some analysis on your own videos. What type of content is performing well, and what’s landing with more of a thud? This can help measure the impact of your content and show you what posting times give you the best results.

2. Get featured in the media

It turns out that traditional star-making platforms are still relevant! Who knew?

But it’s not just traditional media coverage either. Yes, it definitely helps to get featured in a magazine or a newspaper or on the television and radio. But appearing in online posts, YouTube clips and on podcasts with other highly regarded creators is also a great way to spread your message.

Guess what? Those places are looking for content too. You just have to give them a reason to want to feature you.

TikTok star Elyse Myers went mega-viral after her story about the Worst Date Ever. But being featured in People Magazine probably didn’t hurt her follower count either.

@elysemyers I haven’t been to a @tacobell since. #coffeetalk #theadhdway #firstdatefail #tacobell ? original sound – Elyse Myers

It helps to follow relevant newsworthy or trending topics. If people want to hear your take on the latest news, your chance of being featured goes up.

3. Become verified on another social media platform

Other social media networks like Facebook, Instagram and Twitter let you apply for verification too. And once you’ve been approved on one platform, you’re far more likely to be verified on another.

Each one of those platforms has its own set of qualities that they’re looking for users to meet to be verified:

Facebook likes to verify accounts that are professional, official representations of a brand.
Twitter verifies notable, active accounts that fall under one of six different categories. In some cases, you’ll need to provide proof of notability or authenticity.
Instagram is a tough nut to crack. Essentially, it will only verify accounts that have a good chance of being impersonated.

Getting verified on other social platforms increases your chances of getting verified on TikTok. A blue checkmark on Facebook, Twitter or Instagram lets the TikTok team know that you’re a person with real cachet on the internet. And you can connect those accounts to your TikTok account. Verification on several other platforms may even help you get verified on TikTok without having any followers!

So get those verification processes rolling!

4. Go viral

This one might seem kind of obvious. But most TikTik accounts have at least one major viral explosion before verification. Getting on the platform’s “For You” page can be a major boost to your followers and viewers and will put you on TikTok’s radar.

@emilymarikoBest lunch of the week!? original sound – Emily Mariko

High activity and engagement are two of the key metrics that TikTok looks for when verifying accounts. Going viral checks those boxes nicely.

While there isn’t a scientific formula for going viral on TikTok, there are some ways you can help your case. Here are a few paths to do that:

Start the video with a catchy hook. You have to make sure your video is attention-grabbing in the first couple of seconds, or users will just scroll away. This TikTok user’s video about friends’ reactions to your ex opens in a super catchy way right away.

@themermaidscale

friends hate your ex more than anyone

? original sound – Krutika

Tell a story. Not everyone is a dancer. Those who can effectively get their point across in a funny or poignant way have an advantage. But…
Keep videos as short as possible. TikTok looks at the average length of watch time when evaluating quality. Viewers are more likely to watch the entirety of an 8-to-10 second piece than a one-minute video. This perfect video by Mayim Bialik features a sugar glider and is only 12 seconds long.

@mayimbialik

I can’t stop watching this. #animals #cute

? I Believe I Can Fly – James Ingram

Reply to the comments. This can help you engage with potential followers and make sure more people see your video. You should be trying to create a community with every post.

5. Follow the rules

Like any social media platform, TikTok will only verify accounts that follow its community guidelines and terms of service. If you violate those rules, TikTok’s moderators will flag your account. Unfortunately, a flag has a good chance of hurting your chances of being verified.

One last tip

Even though it sounds counterintuitive, don’t get too focused on verification. If you follow the steps and hit the marks above in a natural, authentic way, you’ll get there. Just don’t forget to have fun too.

@cookingwithlynja

Homemade Pasta w/ @nick.digiovanni

? original sound – Lynja

Frequently asked questions about the verified check on TikTok

What does the blue check mean on TikTok?

TikTok’s blue check is a verified badge. It means that TikTok has confirmed the account’s identity.

Can you buy verification on TikTok?

No, you can’t buy TikTok verification. If anyone is offering to sell you a verification badge, run — they’re trying to scam you.

How many views or followers do you need to get verified?

TikTok doesn’t automatically verify accounts with a lot of views or followers (but those people can definitely apply for verification!). Ultimately, TikTok is most interested in verifying accounts that are either well-known or experiencing explosive, consistent growth. Going viral doesn’t hurt!

Do you get paid if you are verified on TikTok?

That’s a little trickier. Verified TikTokers don’t get paid by the platform (unless they choose to join TikTok’s Creator Fund), but they are more likely to attract attention from brands looking for new content partners.

Grow your TikTok presence alongside your other social channels using Hootsuite. From a single dashboard, you can schedule and publish posts for the best times, engage your audience, and measure performance. Try it free today.

Try it free!

The post How To Get Verified on TikTok: Tips for a Successful Application appeared first on Social Media Marketing & Management Dashboard.

Ah, Black Friday.

It’s no surprise that the official kick-off day for the holiday shopping season is responsible for a massive annual surge in consumer spending, reaching $8.9 billion in the United States alone in 2021. But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses.

Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. That’s why the small businesses that stand out during the holiday season are the ones that connect with the unique wants and needs of their customers, get bold with their marketing strategies, and create thumb-stopping content that’s sure to get people talking.

Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. We interviewed Pantee’s founders, sisters Amanda and Katie McCourt, to learn how they did it, what the results were, and what they’ve learned for future campaigns.

What is Pantee?

Pantee is an underwear brand making a difference: their products are made using “deadstock” fabrics, or unsold inventory that would otherwise end up in landfills. Designed by women, for women and the planet, Pantee’s products are created with comfort and style in mind, while helping prevent unused garments from going to waste.

@pantee_uk We launched a business in lockdown! Here’s how we did it #smallbusinesslaunch #howtostartabusiness #smallbusinesscheck #whatididduringlockdown ? Bubble – Official Sound Studio

For Pantee, sustainability isn’t a buzzword or trend to jump on; the brand was founded with this purpose at its core. The idea came to life in a thrift store in 2019, when Amanda was browsing second-hand clothing stores in London and was blown away by the number of brand-new t-shirts lining the shelves, tags still on them.

“It was crazy to me how many people had given away clothes before even wearing them once,” says Amanda. “It got me thinking: If this is how many discarded clothes we can see, how much is there that we can’t see? Once I started researching, I knew that we could make a difference. It’s very difficult to get buying right in the fashion industry with trends and shopping cycles changing so frequently, and as a result, many companies overproduce. I became fixated on the idea of what we could do with deadstock clothing.”

The short answer to Amanda’s question on how much waste we can’t see: a lot. The fashion industry produces an estimated 92 million tonnes of textile waste each year, and approximately 30% of clothes made are never even sold.

With a bold passion to make a difference for our planet—and after realizing that the soft cotton t-shirt fabric everyone loves would lend itself well to underwear and wireless bras—Amanda and Katie named the business Pantee (an abridged version of “pants made from deadstock tees”) and got to work bringing the concept to life.

@pantee_uk Upcycling never felt so good link in bio to learn more about how we make sustainable underwear! #sustainablefashion #smallbusinesslove #fyp #comfort #recycledfashion ? luxurious – milo

Since initially launching their Kickstarter in November 2020 (where they raised £11,000) and Shopify site in February 2021, Pantee has grown into a successful sustainable startup—upcycling more than 1,500 kgs of deadstock fabric in its first 1.5 years alone. Pantee also plants one tree for every order placed (resulting in over 1,500 trees planted!) and is a proud member of 1% For the Planet.

Flipping the script with a ‘Blackout Friday’ campaign

Leading up to the Black Friday pandemonium in 2021, Amanda and Katie had one thing on their minds: overconsumption. Already an issue in the fashion industry during the regular season, Black Friday was sure to encourage consumers to make unnecessary purchases—many of which would go unused and end up back on shelves or, worse, in landfills.

So, while many small businesses grappled with whether or not to run sales and promotions, Pantee asked a different question: how could they create a successful campaign while staying true to their mission?

The solution: Reclaim Black Friday by rebranding it “Blackout Friday,” an initiative encouraging consumers to rethink their purchases and avoid impulse buying.
The message: Stop and think before you buy. Is it something you love? Is it something you need? If so, go ahead— buy and enjoy your new purchase. But if you weren’t already going to make that purchase, consider going without.

“Black Friday is the biggest impulse buying day of the year, and people get easily sucked into sales,” says Katie. “But the mentality should be: Is it really a bargain if you weren’t going to spend the money originally? Our campaign stance was not to encourage impulse buying, and we saw a lot of engagement because of the shared values and common ground it established with our audience.”

“There is so much overconsumption on Black Friday,” adds Amanda. “Our stance wasn’t necessarily don’t make a purchase, but if you’re going to, buy something you’ve wanted for a really long time.”

Pantee didn’t stop there. To bring the campaign to life and put their words into action, the retailer turned off their website to all but their engaged customers, who were only able to access the website through a code they sent to their existing mailing list.

The results

The campaign was an overwhelming success, leading to a significant increase in sales, social engagement and reach, brand awareness and new customer acquisition.

Engagement on social media doubled throughout the campaign (from 4 to 8%), and organic social impressions reached over 4x the total followers at the time.
The campaign organically increased web traffic by 122% month-over-month in November 2021 without any supported paid spend.
Pantee’s mailing list grew by 33% in the week leading up to Black Friday.
The success of the social campaign extended far beyond Pantee’s Instagram, with the initiative featured in top-tier press including The Observer, Drapers, Reuters, The Daily Mail, and more.

“While we didn’t run a sale or any promotions last year, Black Friday was the biggest sales day of the year,” says Katie. “By simply taking a stand and leveraging social to get our message out, we drove a month’s worth of web traffic in a matter of hours and had loads of people signing up for our email list. We saw a ton of new, first-time customers just because they valued what we were doing.”

“Brands often think that you can have values, but they won’t convert to sales,” adds Amanda. “But we think that’s changing—and this campaign is a great example of that.”

Pantee is now launching the campaign for the second year and looking forward to even more impressive results.

4 lessons learned from one unconventional campaign

Whether you’re brainstorming future creative campaigns, building out next quarter’s social marketing strategy or already getting started on planning for next year’s holiday season, Pantee’s Blackout Friday campaign holds great lessons that every marketer should keep top of mind. We asked Amanda and Katie for their top four recommendations—here’s what they said.

1. Hone in on your purpose

“We talk a lot about our values as a brand,” says Katie. “And time and time again, we’ve seen that if we talk about an issue, our values, or something with substance behind it, our engagement is so much higher. That’s what people want to see: something that gets them thinking.”

Amanda adds: “I think at one point, we lost our way a bit and became more product and sales heavy on our social channels, and we noticed that we weren’t getting the same reach. Pushing product works through email marketing and other areas of the business, but with social, we’ve seen a bigger opportunity to educate our audience and share useful information that they can walk away with.”

2. An engaged community is everything

“There’s a huge difference between growing a following and growing a following that also has engagement,” explains Katie.” When it comes to social, what we’ve found is that people who engaged with us early on have become advocates for our brand. We see so much value in community and engaging with our customers beyond getting the sale. Many brands see social as a platform to get their message out, but for us, it’s a two-way street.”

3. Don’t be afraid to be bold

“We learned quite early on with our social that the highest peaks of engagement happened when we took a stand for something,” says Katie. “We’ve always been quite mission driven, but we like to have fun with it and not be too preachy. When we’ve launched campaigns with our sustainability mission at the forefront, the engagement has been through the roof.”

4. Remember that there’s more to social than what you’re posting

“Social media isn’t just about what you post, it’s about how you engage with other accounts and make people feel,” explains Amanda. “Spending time on your social platforms connecting with others, building relationships and establishing an engaged community is invaluable. We use our social channels for two-way conversations with both customers and our community – there is so much you can learn when you talk with them instead of at them.”

If there’s one takeaway that rises above all the others, it’s that social is one of the most powerful tools that brands can use to ignite their business, turning bystanders into loyal brand advocates, awareness into sales, and your mission into positive, tangible change. Just ask Pantee.

Find out about the biggest trends shaping social media so you can stay ahead of the game—and make sure your next social campaign is a winner. 

Discover the Trends

The post How This Underwear Brand Won with an Anti-Black-Friday Social Campaign appeared first on Social Media Marketing & Management Dashboard.

TikTok is many things to many, many people — a daily vlog, a place to get news and an incredibly popular search engine. Still, it’s important to remember that TikTok started as a place for sounds.

Yes, before it was the all-consuming social media beast it is today, TikTok was mostly known for music. In fact, it merged with a lip-synching service called Musical.ly in 2018 to become the app we know and love today.

Whether it’s a song, a movie clip, a lip-synch or something else, sounds make TikTok special. In fact, 88% of users say sound is vital to the TikTok experience.

Whether you’re promoting your personal page or your business profile, mastering TikTok sounds is always in your best interest.

Read our handy guide to learn how to find sounds on TikTok that work for your business.

How to find trending sounds on TikTok

In a way, TikTok sounds work like hashtags do on other social media apps. Add a trending TikTok sound to your video, and you’ll enter into a larger conversation happening around that sound.

If you choose the right sound and do something special with it, you could make a lot of waves. Here’s how to find TikTok sounds that will click with your audience.

Your own FYP

The beauty of trending content on TikTok is that it’s easily presented to you right on your For You Page. Unless you’ve royally messed up your algorithm with weird browsing habits, chances are you’ll have viral content on your FYP when you open the app.

And if you notice a sound that’s been used more than once on a cursory scroll, you might have a trending sound on your hands. Tap on the song (at the bottom right) and take a look at what else is happening.

The song’s landing page allows you to add the song to your favorites, share with friends, or use the audio right away.

But this is also a great place to see if an audio trend has really gone mainstream. Check out how many other videos on TikTok use that sound and you’ll have a pretty good sense of whether a song is truly viral.

Meghan Trainor’s “Made You Look” has been used in 1.5 million TikToks, so it’s safe to say that it’s a pretty popular audio.

TikTok’s search bar

In addition to its timeline, TikTok has a powerful search function. You can find plenty of great trending content just by hitting the search bar. Even something as obvious as “viral sounds” will bring up, well, plenty of viral sounds.

You can hit the Hashtags tab of the search results for another set of popular options. Users often hijack trending songs with content unrelated to the trend, but you should strike gold without too much effort.

TikTok’s sound library

It’s obvious, for sure, but still worth noting that the best place to find trending TikTok sounds is, well, the TikTok sound library.

The sound tab makes it easy to find a list of recommended playlists with trending sounds. Be sure to look at the “Featured” and “TikTok Viral” playlists for more inspiration.

TikTok’s Creative Center

TikTok has made it even easier than searching for sounds yourself, however, thanks to their Creative Center.

This resource lets you see real-time stats about specific songs and sounds on the app. You can see how well a sound is doing based on specific regions too. This is super helpful if you’re targeting a part of the world that you’re not currently in.

@tiktokforbusinesssea Visit TikTok Creative Center at our bio for all the inspo you need to bring your #creative A-game. #tiktokforbusiness #tiktoktips ? original sound – TikTok for Business SEA

You can view limited info on the Creative Center without logging in, but you’ll need to create a free TikTok Business Account if you want to dive deeper.

External TikTok trackers

You don’t have to stay within TikTok to find the best trending sounds.

In fact, a small cottage industry of third-party trackers has emerged, and sites like TokChart and TokBoard have become super helpful.

You can use these sites to view stats like which TikTok songs are charting and where. You can even see which hashtags are associated with the song.

Music industry resources

If a song is trending on TikTok, it’s likely trending worldwide too. TikTok is inherently tied to the modern music industry, so it’s wise to keep an eye on trends at large. If a song is incredibly popular on Spotify or YouTube, it will likely do well on TikTok too.

You can even put on your music industry hat and start watching the Billboard Hot 100 chart to see which songs might be future trends. You could even follow Billboard on TikTok.

@billboard Here’s a breakdown of @Taylor Swift’s big week on the Billboard #Hot100. #taylorswift #billboard #swifties #midnights #theerastour #antihero #taylornation #billboardcharts #tsmidnights #tsmidnightsts #tsmidnightsalbum ? smiles & sunsets – ultmt.

How to use TikTok sounds as a brand

You’ve learned how to find trending songs, so now all you have to do is add a new Taylor Swift song to your latest video, right? That’s technically the case for influencers, but it’s not so straightforward for business accounts.

Business accounts do not have access to major pop songs — or really, songs by any well-known artists. That’s because potential copyright issues could arise if they use them in an ad.

If your business account tries to use a copyrighted sound, you’ll see the following disclaimer:

Fortunately, there are still plenty of options for using TikTok sounds as a brand.

Here are some options for what you can do.

Use royalty-free audio

TikTok feels your pain and knows you wish you could put Blink-182 on your ad. But they’ve done the next best thing and created a Commercial Music Library full of royalty-free audio.

There are over 150,000 pre-cleared tracks from just about any genre. You won’t have any shortage of options that are suitable for your content.

You can search for songs by genre, hashtag, mood or song title, and there are even playlists you can browse for inspo. It’s an easy solution for branded content.

@nfl that fake out tho @49ers #rayraymccloud #sanfrancisco ? Beat Automotivo Tan Tan Tan Viral – WZ Beat

The track “Beat Automotivo Tan Tan Tan Vira” by WZ Beat is an example of a royalty-free sound that has gone superviral on the app.

Work with Sound Partners

If your marketing budget has room for audio production, consider using TikTok’s in-house sound marketing partners. Last year, TikTok expanded its Marketing Partner Program to include Sound Partners.

The program now boasts offerings from international music companies like Butter, 411 Music Group, Sonhouse, AEYL MUSIC and many, many more.

The cost will vary depending on the scope of your campaign. Some of the production houses also offer subscription services in addition to per-project fees. You could even work with them to strategize the sounds of your entire brand TikTok page.

Make your own sounds

If you’d rather not use some stock music as your audio track, there are plenty of other options available to you if you opt to make your own sounds. Depending on how ambitious you feel, they can be as complicated or simple as you want.

For one thing, you could make or hire someone to make original music for your TikTok page. That could look like messing around in Garageband or collaborating with an audio composer and musician.

This option isn’t necessarily ideal if you have no musical knowledge whatsoever, but it could pay off in major ways. After all, a branded audio sting or TikTok-ready jingle could travel far if other users want to use it in their videos.

That last point is also why you could do just as well to create an official sound that is just, well, you talking. If you say something memorable enough that others will want to quote, you might find your sound being reused in other videos.

If you’ve named the sound and included mention of your brand somewhere, that could pay off for your project in the long run.

@elfyeah Poof! Poreless putty can make anything disappear! Show us your #elfvanishingact @rominagafur #porelessputty #elfyeah #elfcosmetics ? Vanishing Act e.l.f. Poreless Putty Primer – elfyeah

The cosmetic brand e.l.f. works with agencies to create original songs that go viral and launch TikTok trends.

Ask for user-generated audio

If you’ve had some luck with Duets or noticed you’ve developed a bit of a following on TikTok, you could straight up request user-generated content from your fanbase. Framed correctly, a user-generated campaign could pay off very well.

Think of ways your specific demographic would want to participate in your campaign. You can try asking for a testimonial or tutorial about your product or even something more creative like a joke or a jingle. If it applies to you, you could encourage fans to react to your work or have them come up with a comedy sketch. You could even incorporate the user-generated content into a contest of some kind.

Another great way to inspire user-generated content is to encourage Duets. If your branded video is the kind of thing that users will want to collaborate with, it will likely make some waves throughout TikTok. Think about what kind of Duet someone might want to create with your content and go from there.

@yoleendadong #duet with @vessi wow no more wet socks pretty cool kinda freaky deaky #nomorewetsocks #vessi #waterproof #waterproofshoes #ketchup ? December (April Remix) – The Young Ebenezers

The shoe company Vessi encourages Duets with contests, call-outs and, well, extremely weird videos that are begging for live reactions.

If you post anything made by someone else, you should always credit them in the caption. This will keep you safe from any issues should the users choose to copyright their audio later on.

You should also avoid reposting audio that includes copyrighted music, even if it’s in the background.

Obtain a licence

Okay, we get it: you absolutely need to use a Carly Rae Jepsen song in your TikTok brand campaign. There’s simply no replacement for her uniquely crafted, emotive pop music.

In that case, you could license a song to use in your video. This might get expensive, but it is technically possible. Start by seeking legal advice from a copyright or music licensing lawyer — and let us know how it goes!

Frequently asked questions about TikTok Sounds

Still confused? Here’s a breakdown of some frequently asked questions about TikTok Sounds.

Can businesses use TikTok sounds?

Yes. Businesses can use TikTok sounds in their videos so long as they are cleared for commercial use. The best ways to incorporate sounds into business posts are to use TikTok’s pre-cleared commercial audio, make your own original sounds or use user-generated content (and credit the creators).

What does “This sound isn’t licensed for commercial use” mean?

If you receive this error, it most likely means that you are trying to access a “mainstream” song while using a business account on TikTok.

TikTok users with personal accounts can use any sound they like — including the world’s most popular pop songs — but TikTok does not allow businesses to use mainstream music in their videos.

They implemented this policy in 2020, at which point they introduced the royalty-free music available in their Commercial Music Library.

@timmycobbsfitness #moda #problemsolved #fyp #business ? Meet Me At Our Spot – THE ANXIETY & WILLOW & Tyler Cole

How do you access TikTok’s commercial music library?

TikTok’s commercial sound library is available on both the app and your desktop browser.

If you’re using the app:

Open the camera and tap Add sound
Then tap Sounds and search Commercial sounds.

This will bring you to the Commercial Music Library, where you can browse your options.

How do you download TikTok sounds?

There’s no direct way to download a sound from TikTok onto your device.

If you want to save your favorite sound on TikTok, tap the bookmark icon to add a sound to your favorites. This will save it within the app, so you can easily use it later.

If you really want a TikTok sound for use outside of the app, you could consider screen recording or downloading a TikTok video with a third-party app or website.

How do you find saved sounds on TikTok?

Once you’ve added a TikTok sound to your favorites, it’s as easy as tapping the Favorites tab when you’re making a post.

.

When you add sound to a new TikTok, just tap the Favorites tab. All of your previously saved sounds will show up under that banner.

Can you add more than one sound to a TikTok?

You can’t add multiple sounds to the same TikTok within the app. If you’re looking to stitch together more than one sound, you’ll have to use a third-party video editor to create your video, then upload it to the app.

If you do this, however, you will likely miss out on having your video associated with that particular sound in TikTok’s database.

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The post How To Find and Use Business-Friendly TikTok Sounds appeared first on Social Media Marketing & Management Dashboard.