PaidContent reports that MTV Networks has acquired Babunga, a network of family-focused websites like BabyNamesWorld, 3D Pregnancy, WikiParenting and PetNamesWorld. Terms were not disclosed.
Originally posted on February 18, 2008 @ 4:13 pm
MySpace, MTV, AP to feature Republican and Democratic candidates in ‘Closing Arguments’
MySpace and MTV, along with the Associated Press, announced “Closing Arguments: A Presidential Super Dialogue.” The event will offer candidates polling above 10%* a final chance to address the nation – particularly the energized and pivotal youth voting bloc – in advance of Super Tuesday, an unprecedented moment in U.S. political history, when more than 20 states hold presidential primaries or caucuses. Frontrunner candidates Hillary Clinton and Mike Huckabee are the first confirmed participants for the next installment of MySpace and MTV’s acclaimed Presidential Dialogue Series, taking place Saturday, February 2, 2008 at 6 PM ET on-air, online, radio and mobile phones. The Associated Press will distribute a live feed and on-demand highlights of the Dialogue to the 1,800 media sites in its Online Video Network; nearly 600 of those are local TV, newspaper or radio sites in states with Super Tuesday primaries. John McCain, Mitt Romney, Rudy Giuliani, Barack Obama and John Edwards have all been invited to participate in the event as well.
A revolutionary polling tool, powered by Flektor, will enable viewers watching online to indicate their approval or disapproval of candidates’ responses throughout the course of the event and help guide the direction of the forum. A “popular vote” function will allow viewers to compare their opinions against those of the entire viewing community.
Originally posted on January 28, 2008 @ 11:11 am
MTV Networks unveils targeted online syndication strategy
MTV Networks, a unit of Viacom, unveiled its targeted online syndication strategy, announcing partnerships with online video sites to deliver a vast library of short and long-form video content from MTVN’s popular music, kids and family, comedy and pop-culture brands. These sites include Dailymotion, GoFish, imeem, MeeVee and Veoh, and join AOL, Bebo, Fancast, Joost and MSN to comprise MTVN’s portfolio of online syndication partners.
MTVN’s targeted online syndication strategy will enable the company to build dynamic relationships with its partners across the globe and work closely with them to enhance their content offerings. The company will collaborate with each site to engage users, co-market and optimize MTVN’s programming line-up, and use filtering technologies to ensure copyright protection. All of MTVN’s partner sites will carry individual channels for each participating MTVN brand, streaming ad-supported video clips free to the consumer. Like MTVN’s own branded websites, the partner sites will enable global audiences to embed MTVN clips on their own blogs, social networking pages or websites.
In addition to its online syndication partners, MTVN currently has agreements with all domestic cable operators and MSOs and delivers video content through all major download-to-own services. The company also makes a wide variety of video available through its portfolio of approximately 300 websites, including TheDailyShow.com, which archives more than 13,000 clips dating back to 1999. Additionally, the company has more than 80 mobile distribution agreements in place globally, with all major carriers.
Originally posted on January 8, 2008 @ 2:17 pm
MySpace and MTV present Presidential Dialogue with John McCain
On December 3 at 7pm ET, Sen. John McCain (R-Arizona) will be the third presidential candidate, and first Republican, to participate in the groundbreaking MySpace/MTV Presidential Dialogue series. The interactive Dialogue will take place at Southern New Hampshire University in Manchester, NH with an in-person audience of university students, and for the first time, be simultaneously broadcast live on MTV, MySpace, MTV’s ChooseOrLose.com, cross-carriers on MTV Mobile, and translated live into Spanish via ImpreMedia’s LaVibra.
Myspace.com/election2008 and www.ChooseOrLose.com is now accepting user-submitted video questions (30 seconds or less) on the issues that matter most to young voters in the upcoming elections. Submissions will be accepted through Sunday, December 2, and the video with the highest ratings and community response on Monday will be posed to Sen. McCain during the evening dialogue.
A revolutionary online polling tool, powered by Flektor, allows the online audience to instantaneously register its approval or disapproval of candidate responses throughout the event. The Flektor tool enables the series’ industry-leading pollsters, John McLaughlin and Geoffrey Garin, to custom tailor in-depth response options for the online audience, providing viewers the means to register immediate feedback on the candidate’s responses and help to shape the direction of the forum. Poll results are displayed on the screen and viewers can compare their opinions to those of the entire community through a “popular vote†function.
Originally posted on November 29, 2007 @ 4:31 pm
MTV Networks launches mobile social network ‘Con3xion’ for MTV Tr3s community
MTV Networks is working with Intercasting Corporation, a mobile social networking company, and its award- winning platform, ANTHEM, to develop a mobile social network around MTV Tr3s. The Latino focused mobile social network, to be called Con3xion, also marks the first time Intercasting has partnered with a major entertainment company to develop a mobile social networking initiative. MTVN and Intercasting will work together in the coming months to develop and launch mobile social networking initiatives for additional MTVN properties.
MTV Tr3s is the most-widely distributed TV network dedicated to super- serving today’s bicultural Latino youth. The ANTHEM platform will enable MTV Tr3s to launch the mobile social network and offer an incredibly functional and simple user interface for users to easily view photos, send and receive messages, post comments, search profiles and more, all while on the go. MTV Tr3s plans to extend its community functionality to the web in the near future.
In addition to enabling entertainment properties to easily create social networking initiatives for the mobile platform, ANTHEM also enables wireless carriers the option to provide a bevy of web-based community and social networking sites for subscribers. It is available to social networking site providers, major brands and entertainment companies interested in developing mobile social networking communities.
Originally posted on November 14, 2007 @ 2:51 pm
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