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Blinkx introduces Un-roll Unit

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Video search engine Blinkx has introduced the Un-roll Unit, an entirely new and immersive branding experience that gives advertisers the unique opportunity to tell a compelling story through their brand and online television, and enables users to engage with a brand continuously throughout a video.

Un-roll was developed in-house by Blinkx in response to the industry’s need for an alternative format to traditional pre- and post-roll advertisements. Available through Blinkx AdHoc, the contextual advertising platform for online video, the Un-roll integrates a brand with relevant, professionally-produced programming on the web and serves up multiple touch-points, including contextual overlay ads and logos, throughout the viewing experience. This ability to weave a brand into online television is extremely powerful, not only in terms of enhancing viewer experience, but also in generating higher rates of engagement.

The Un-Roll works like this:

• The unit begins with a branded curtain that draws back to reveal the video and a branded blinkx video player when the video has fully buffered.

• As the video plays, touch-points such as overlay ads and logos appear at contextually relevant moments within the video

• The video ends with a clear call-to-action and the viewer has the option to continue the experience on the brand’s web site.

Originally posted on December 29, 2008 @ 11:30 am

Mobile social network itsmy.com supports US auto industry with 100 million free ads

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Mobile social network itsmy.com announced its support to the US automotive industry with 100 million free of cost mobile web page impressions for brand advertising with banners. The social campaign will be displayed between January and March 2009 in mobile Internet for customers of all carriers in the US.

A social survey conducted with more than 1,000 respondents within itsmy.com in December 2008 has shown that 81% would love to support the automotive industry which is so heavily affected by the financial crisis.
 
On the other hand, carmakers have been amongst the best mobile advertisers at itsmy.com in the past. Therefore the itsmy.com Management decided to support the industry by giving away 100 Million mobile page impressions for a symbolic total payment of 1$.
 
All the car manufacturers marketing units or the lead media agencies have to do is to contact the itsmy.com team via email: [email protected], send the mobile creatives and fill out the PO for 1$. The inventory offered will be split among all applicants.
 

Originally posted on December 17, 2008 @ 12:55 pm

Mobile game ads drive high response for Jeep on Greystripe Network

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Greystripe has come out with their third brand lift study in one year, detailing some excellent results for Jeep as an advertiser in their network. The GS.Engagement campaign, which ran from March to April of 2008, saw a 10.8% increase in unaided brand awareness and 14.6% increase in online ad awareness, two figures both comparatively larger than the current InsightNorms mobile averages of 6.6% and 13.8%, respectively.

Jeep partnered with Greystripe to increase awareness and purchase consideration for the Jeep brand, and Greystripe tapped InsightExpress as the research provider. The goal of the study was to test the effectiveness of the Jeep mobile campaign at increasing awareness and persuasion metrics and provide the industry with even more concrete results of success in mobile game advertising. While multiple brand metrics increased at a statistically significant level, the analysis also looked at various specific audience segments exposed to the campaign, including gender, age and vehicle type purchase consideration.

The Jeep campaign resonated best among males, respondents between the ages of 25 and 34, and respondents already interested in purchasing an SUV. With males, mobile ad awareness increased by 18.1%, with purchase consideration rising 10.8%. Respondents between the ages of 25 and 34 saw an 18.5% increase in mobile ad awareness, with a 12.3% increase in purchase consideration. Finally, respondents who were most likely to consider purchasing an SUV saw a 19.6% increase in mobile ad awareness, with a 13.9% increase in purchase consideration.

—
Jenna Britton

Originally posted on December 17, 2008 @ 12:04 pm

Burst Media signs up The Arts Ad Network for adConductor

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Burst Media has signed The Arts Ad Network as a new client of its adConductor ad management technology and services. The Arts Ad Network has recently formed the world’s premier vertical content network serving fine and performing arts sites. adConductor will provide ad serving and ad management support across this network.

The Arts Ad Network offers brand advertisers an efficient way to reach an affluent, educated audience online, and offers web publishers the opportunity to monetize their ad inventory with high quality targeted advertising. adConductor will allow The Arts Ad Network to coordinate in a single system the various aspects of ad sales, delivery and campaign management. It will also enable the Network to target and optimize ad campaigns to its highly engaged, affluent and educated visitors while minimizing advertising waste.

adConductor helps leading online companies deliver the advertising they sell on behalf of their publishers through a rich suite of targeting, campaign management, campaign reporting and billing tools. adConductor is one of the largest independent vendors of ad network management technology, serving billions of ads every month on behalf of thousands of websites, ad networks, and other online publishing entities.

Originally posted on December 16, 2008 @ 6:20 am

It’s now 22 months of consecutive growth for AOL

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AOL websites continued to see strong growth in November, extending year-over-year growth in unique visitors to 22 consecutive months, according to the November 2008 comScore Media Metrix report.

Unique visitors to AOL’s programming content sites grew 3% year-over-year to 54 million in November. In addition, page views climbed 66% year-over-year to 3.8 billion and engagement (total minutes) grew 33% year-over-year in November, showing AOL consumers are actively engaging with the sites. Advertising revenues on AOL’s programming sites have had double-digit growth year-over-year in Q3 2008.

In addition, the recently completely redesigned AOL.com, which opened the site to third-party content, e-mail, social networks and more, grew 14% in page views, 13% in unique visitors and 29% in total minutes, year-over-year.

Originally posted on December 16, 2008 @ 10:57 am