social media marketing

No matter what type of business you have, whether it’s big or small, you should be online and you should be utilizing all of the online marketing advantages that are there for you. The internet has opened up a host of outlets for businesses and for entrepreneurs to let people know about them, their products, and their services.

Like all things in technology, outlets change. One form of online outreach may become more popular as another goes to the wayside. As you read this you’ll find that you’ve likely heard a lot about using the first two as marketing materials, but the third one seems to be less used these days.

Keep reading to find out how can can use these three things to help market your business, and why it is you might be taking them for granted. Online marketing isn’t the same as buying an ad in the local paper. You need to do your footwork, not just pay someone to create and print your info. [Read more…]

Among those who are taking advantage of the growing traffic on Facebook are mobile carriers which created their own Facebook Fan Pages. Â Major wireless carriers such as AT&T, Sprint, T-Mobile and Verizon Wireless have their own respective Pages on Facebook which they used as marketing tool containing company profile and other content related to their products and services. Â While these Pages maybe a good marketing tool, the question is – are these Pages driving traffic towards the wireless carriers’ websites?

Compete’s data and analysis say yes. According to Compete, traffic as well as engagement to these fan pages have been increasing over the past few months.

Measuring level of user engagement on Facebook fan pages and comparing them among wireless carriers, Compete’s analysis yielded the following:

The average time per visit for any carrier fan page from December to February was only 36 seconds
Both Sprint and Verizon Wireless were able to boost their time per visit above one minute in February
T-Mobile, the newest carrier to create a Facebook fan page experienced a decrease in time per session from December through February

While engagement data were not significantly high, it would be interesting to note that spikes occur whenever these wireless carriers are announcing new features, products and services. And that’s also the time when Facebook Pages are driving more traffic to the wireless carrriers’ websites. [Read more…]