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New Media News Every Morning

EatonWeb to remove PageRank metric

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new media newsThe EatonWeb blog directory, the Web’s oldest directory which uses a combination of metric factors to determine the value of a website, is planning to phase out PageRank (PR) as one of its measure, in the next 12 months.

Apparently, it no longer believes that PR is a precise indicator of site importance.

In fact, we believe that PageRank epicycles are chinks in the Google armor and that Google needs to make a major strategical decision going forward to preserve its influence in the webmaster community.

EatonWeb is not alone in this argument. Aaron Wall of SEOBook thinks PageRank is the wonkiest stat of them all since it is only updated about once in every 3 months. Moreover, some bloggers are now paying more attention to their Alexa and Technorati rankings.

How about you? Do you think removing PR is a good move or will it spell disaster for EatonWeb?

Originally posted on November 16, 2007 @ 1:39 pm

Nielsen Online Releases Top 10 U.S. Social-Network and Blog Site Rankings for October

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MarketingCharts reports the 10 leading social networking and blog sites for October 2007, based on the list by Nielsen Online. MySpace.com and Google’s Blogger.com remain the undisputed leaders among numerous social networking and blog sites today.

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Despite the impressive and consistent performance of Facebook resulting to more than 19 million visitors or 125% growth, it is still a distant second place in the social networking category.

Although MySpace registered only 19% growth, its massive member base of more than 58 million is strong enough to hold its number 1 position.

However, sites Classmates Online, AOL Hometown, AOL People Connection, and Reunion.com all suffered a decrease in number of visitors.

The trend is quite similar among blog sites. As expected, Blogger.com retains its number 1 position and it’s still ahead by 20 million visitors compared with second best, WordPress.com.

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The battle for 2nd place is a close struggle between Six Apart Type Pad and WordPress.com. In the September report, Movable Type was in second place. This month, WordPress has already overtaken Six Apart.

Originally posted on November 16, 2007 @ 12:54 am

NYC TV to launch “Inside Secrets” video blog

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insidesecrets.pngNYC TV today announced the launch of the station’s latest video blog, “Inside Secrets,” a revealing look behind the scenes of the NYC TV-produced original series, “Secrets of New York,” which airs on PBS stations nationwide. The video blog will feature deleted scenes, outtakes, interviews with mystery guests, behinds-the-scenes looks at the show’s special effects and more.

“The ‘Inside Secrets’ video blog is a real insider’s look into what makes ‘Secrets’ such a phenomenon. We go behind the scenes of the Emmy-award winning series and show you everything from the magic involved in making the show’s special effects to some hilarious outtakes that were left on the cutting room floor,” said NYC TV’s General Manager and creator of “Secrets of New York,” Arick Wierson.

Originally posted on November 7, 2007 @ 1:37 pm

BuzzLogic launches first Conversation Targeting ad system

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BuzzLogic, a company empowering marketers to grow their businesses through influential social media, has announced the public beta of its new Ad Targeting feature.

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This Ad Targeting enables advertisers to isolate influential blog and social media conversations occurring around products, brands and issues, then immediately target ad campaigns into the online conversations shaping consumer perception and buying behavior.

BuzzLogic Ad Targeting has been in private testing throughout the past month with companies like Lending Club, Oodle, Publicis Consultants | PR, SEO- PR and Wharton Executive Education. Key benefits realized during the private beta include increased performance (in some cases, more than two times higher the conversion rate) when compared to other ad optimization approaches.

“Online conversations, including blogs, are gaining more and more sway over consumer purchase decisions. This technology is important because it allows marketers to see much more clearly the particular blogs and conversations that represent the actual sources of influence shaping those consumer perceptions,” commented Greg Sterling, founder of Sterling Market Intelligence.

Originally posted on November 6, 2007 @ 4:02 am

Splashpress Media creates social news site

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Giving focus on user/reader-driven contents, Splashpress Media has launched Blogosphere News, a social news site for anything related to blogging including new blog launches, blogging tips, blogging news, blogger events, software, widgets, how-tos, videos, and others.

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The system is patterned to Digg wherein you can submit your posts, read other bloggers’ posts, and vote or bury it depending on its worthiness. Since this is new, starting bloggers have better chances to get recognized and build his/her online credibility.

To start the ball rolling, Blogosphere News would be running a contest for the next 3 months, where the member with the most voted stories related to new media/social media will win prizes.

The most popular member will get $100 via PayPal and a free BlogHoster software package worth $250. Second and third runner ups will get $50 each.

Note: Performancing is owned by Splashpress Media, the company behind 901am.com

Originally posted on October 30, 2007 @ 4:57 am