In case you’re visiting Twitter.com right now and you happen to be not signed in to your account, don’t be surprise to see a different Twitter.com homepage (see image above). Â Twitter has just rolled a new interface design for its homepage, this is the main page that you see when you’re not logged in to Twitter.com.
Actually in terms of look and feel the new Twitter.com homepage is not really that different from the old design. Â The large blue banner on top of the page is still there, although some phrases and branding statement where tweaked a bit.
Here’s Â the old Twitter.com:
If you’re a keen observer, the first thing that you notice is the change in the Twitter tagline – from “Share and discover what’s happening right now, anywhere in the world” to “What’s happening anywhere in the world, right now.” Obviously the word “share” was omitted. The Twitter blog didn’t directly give an explanation, although a line in the post announcing this change might have suggested the reason for deleting “share” from the tagline.
All of our recent changes embrace the notion that Twitter is not just for status updates anymore. It’s a network where information is exchanged and consumed at a rapid clip every second of the day. With so much being shared, we know that there’s something of value for everyone. People who internalize the value of Twitter understand the power of this simple medium. But it hasn’t been easy to make that value transparent or obvious for curious folks coming to Twitter for the first time.
In other words, Twitter is trying to underscore the “sharing” aspect of Twitter and highlights the fact that Twitter is now a place were discussions among Twitter members are held, what people are tweeting about, and who are the Twitter members who just visited Twitter.com.
So below the huge blue-themed banner on top, you’d see dynamic content highlighting the top tweets at Twitter right now as well as some famous Twitter members.
Generally, Twitter wants to give first time Twitter.com visitors some compelling reasons to sign up for Twitter while maintaining interests among current members.