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U.S. Internet advertising up by 27% to $25.5 billion in 2007

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IDC reported that total U.S. Internet ad spending in the fourth quarter of 2007 (4Q07) grew nearly 28% over the same quarter in 2006 to $7.3 billion. For the full year 2007, online ad revenue grew 27% year over year to $25.5 billion, according to IDC’s U.S. New Media Quarterly Wrap-Up.

IDC research also found that Google’s net U.S. market share declined for the first time in two years due to slower growth in domestic fourth quarter sales. The market leader’s net U.S. Internet advertising market share was down 0.5 percentage points to 23.7% last quarter compared to 3Q07. Google’s estimated net U.S. Internet advertising sales (excluding the traffic acquisition costs they pay out to the partners in their networks) grew by a little more than 40% in 4Q07, but its year-on-year growth rate in the quarter before had been 50%.

Originally posted on February 11, 2008 @ 11:11 am

Budweiser’s Rocky bags top spot in 6th Annual AOL Super Sunday Ad Poll

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AOL announced that Budweiser’s Rocky commercial was the top ranked Super Bowl XLII commercial as chosen by viewers in the 6th Annual AOL Super Sunday Ad Poll. The poll, sponsored by Verizon, began shortly after Super Bowl XLII kick-off when viewers could watch and rank their favorite commercials.

Top Five Ranked Annual Super Sunday Ad Poll Commercials Include:

1 Budweiser: “Rocky”
2 Bridgestone: “Squirrel”
3 Coca-Cola: “Balloons”
4 Life Water: “Thriller”
5 E-Trade: “Baby”

The ads will be available online on AOL Sports for a week following the game.

Originally posted on February 4, 2008 @ 1:32 pm

AOL acquires buy.at

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buyat.pngAOL has acquired buy.at, an independent affiliate network that provides a platform for performance-based e-commerce marketing programs to advertisers and publishers. buy.at will operate as a wholly-owned business unit of Advertising.com, part of AOL’s Platform-A organization.

buy.at is the fifth advertising acquisition AOL has made in the past 12 months. Last year, AOL acquired Quigo, a contextual advertising firm; TACODA, a behavioral targeting firm; Third Screen Media, the leading mobile advertising network and software provider; and AdTech AG, the leading international online ad-serving company based in Frankfurt, Germany. In 2006, AOL acquired Lightningcast, a leader in delivering advertising solutions for on-demand, live and downloaded video content across the Web. AOL acquired Advertising.com, which operates the largest third-party display network, in 2004.

Originally posted on February 5, 2008 @ 4:57 am