StreamSend is helping client MADtv in creating spealized communications with its fans. The Emmy award winning comedy series has proven to be an audience favorite for fourteen seasons with its unrivalled pop-culture parodies and politically incorrect humor. MADtv enhances and personalizes that relationship by reaching its core group of over 20,000 enthusiastic show viewers through its e-newsletter, offering weekly updates about upcoming episodes, new sketches and future guest stars. The MADtv newsletter also features extra content for subscriber first-viewing, and resulting emails are printed and delivered to the cast member they address.

Turning to email provider StreamSend, MADtv found the solution to creating and enhancing relationships with its most devoted fans, insuring that its messages would only be sent to welcoming readers.

First, StreamSend helped them whip the subscriber list into shape, removing inaccurate or uninterested addresses and reducing the list by almost 30,000 names. But the remaining list was golden: for the first time, MADtv had an accurate, direct link to make sure these top fans received timely, relevant show information. ISP concerns about Spam were allayed as opt-outs were recognized and respected, allowing emails through to eager readers.

Originally posted on November 17, 2008 @ 8:06 pm