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Burst Media gets into behavioral targeting program for auto advertisers

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Burst Media has launched the adConductor-powered Burst Auto Intenders Network. This network consists of an advertising program that moves beyond content to include behavioral targeting of ads to consumers who have exhibited purchase-intent behaviors such as a price search or configuration by make and model on in-market automotive sites. Ads are shown to these in-market auto shoppers when they visit any of 4,600 highly-targetable web sites in Burst Network.

The behavioral component of the Burst Auto Intenders Network allows advertisers to take advantage of the broad reach provided by Burst Network to potentially reach over 50% of all in-market auto consumers. Additionally, the Network includes auto specific content that appeals to auto buyers and enthusiasts, and can be packaged with lifestyle content to reach valuable demographic segments such as moms, men, environmentally aware consumers, and luxury seekers.

Originally posted on November 12, 2008 @ 6:19 am

AdMob raises $15.7 million funding to increase lead in mobile advertising

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AdMob announced that it has achieved cash flow positive results and secured a new $15.7 million Series C investment round, led by Sequoia Capital’s Growth Fund with existing investor Accel Partners participating, to expand its global leadership position. The company has experienced strong growth over the past year, more than tripling the number of ads served on a monthly basis to 4.5 billion in September 2008.

Fueled by this funding, AdMob will make significant strategic investments to increase the company’s clear lead in mobile advertising, including:

• Accelerating the growth of worldwide operations by hiring local staff in key markets and adding new language interfaces, with an emphasis in Western Europe, India, South Africa and Japan;

• Deepening the investment in the company’s mobile technology platform, including its targeting, optimization and ad serving algorithm;

• Expanding the breadth of offerings for both publishers and advertisers; and

• Increasing leadership position in the U.S. by growing AdMob’s sales and business development teams

AdMob also announced that its publisher network now includes more than 6,000 partners worldwide giving it an unmatched scale. New publishers in 2008 include MySpace and MovieTickets.com.

Originally posted on October 22, 2008 @ 6:59 am

Federated Media unveils Conversational Marketing Toolbox

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Federated Media Publishing (FM) has unveiled the beta version of its Conversational Marketing (CM) Toolbox. The CM toolbox is the industry’s first open conversational marketing measurement platform for tracking and analyzing conversational marketing campaigns. The beta version is available exclusively for select FM customers including American Express, Asus, Best Buy, Dell, Intel and Symantec with wider availability beginning in the first quarter of 2009. Industry leading partners participating in the beta program include AideRSS, BuzzLogic, comScore, DoubleClick, Google Analytics, Meebo, Nuconomy, Pheedo, PointRoll, Twitter and Yahoo!

The toolbox offers marketers a real-time view of campaign delivery and performance based on a customized set of data points. The beta program and ongoing development of the toolbox is a collaborative effort among leading brand marketers, agencies and data providers who will offer feedback based on real-world campaign testing. These insights will facilitate the continuing refinement of the platform for industry-wide use.

FM has developed a detailed methodology for measuring campaign success by organizing campaign data into Engagement, Amplification and Equity categories. Organized in this way, the CM Toolbox helps brands and agencies understand the effectiveness of their conversational marketing activities with a customized, dynamic portal through which marketers can view all potential marketing metrics and data points.

Originally posted on October 15, 2008 @ 6:34 am

MySpace attempts to democratize online ads with MySpace MyAds

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MySpace officially announced the beta launch of MySpace MyAds, the new advertising platform designed to empower individuals and small businesses to create relevant, targeted promotional business campaigns within its network. MySpace MyAds is a new, do-it-yourself advertising platform that democratizes the landscape of online advertising, enabling anyone to create customized banner ads, target to specific audiences using MySpace’s HyperTargeting technology, and analyze campaign performance tracked throughout the MySpace ecosystem.

“With MySpace MyAds, we’re blowing the lid off display advertising solutions for small and medium businesses,” said Jeff Berman, President of Sales and Marketing for MySpace. “MySpace MyAds is a direct marketer’s dream – providing entrepreneurs with the most accessible, personalized, and targeted advertising toolkit in the market. We’re giving businesses better ROI ASAP and in today’s economy, that’s a must-have.”

Originally posted on October 13, 2008 @ 9:27 am

Federated Media overhauls self-service ad platform

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Federated Media Publishing (FM) has launched an overhauled self-service ad platform for small and medium sized business marketers. The new platform allows marketers to access FM’s premium content and offers total flexibility and control over advertising efforts. The platform’s new features give marketers complete control over their ad buy and help make the most efficient use of their advertising budgets.

“With the new functionality available in the self-service ad platform, marketers with smaller budgets have the same access to our sites that Fortune 500 brand advertisers enjoy,” said John Battelle, founder, chairman and CEO of Federated Media. “Conversational media is where consumers congregate, form opinions and make purchasing decisions. It’s not just major brands that need to be here; it’s everybody.”

FM has also unveiled the Online Marketing Idea Exchange, an online community where advertisers, developers, and the wider marketing community can get or contribute advice, solicit or offer professional help, or simply share ideas on how small to mid-sized businesses can more effectively engage customers online.

Originally posted on October 8, 2008 @ 4:27 pm