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MySpace releases new toolbar product

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MySpace has released MySpace Toolbar, a new internally developed product that will give MySpace users activity notifications during their web browsing experience.

With the Toolbar, MySpace users will receive real time alerts and notifications including New Friend Requests, Messages, Comments, and Friend Updates. The new Toolbar also allows the community constant connectivity with their MySpace experience wherever they travel online.

Toolbar features include:

  • Auto Login — Automatically link to MySpace without entering your email and password
  • Always On — No need to refresh the browser for updates
  • Alerts — New Messages, New Comments, New Friend Requests etc.
  • Friend Activity Updates
  • Update My Mood and Status
  • See Friends’ Mood and Status
  • MySpace Search Powered by Google — Search the Web, People, and MySpace

Originally posted on December 10, 2008 @ 12:14 pm

MySpace Mobile launches streaming video worldwide

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MySpace and RipCode announced that that MySpace Mobile users will now be able to enjoy MySpace video content from their video enabled mobile devices. Users will now be able to view videos they’ve uploaded or have marked as a favorite.

The MySpace Mobile sitereceives approximately three billion worldwide page views per month from more than 10 million monthly unique users.

In order to meet ever-increasing video demand, MySpace utilizes RipCode’s On-Demand Video Transcoding technology to optimize mobile video delivery and give users an improved mobile video experience. Real time transcoding enables MySpace to easily support several different handsets even though they require different combinations of codecs, bit rates, and resolutions. For MySpace Mobile users, 100 percent of their uploaded videos and most premium content, including branded channel such as TMZ, National Hockey League, National Geographic, The Onion, College Humor, etc., are now available on mobile devices. Because MySpace is transcoding video on-demand, there is no longer need to store the entire MySpace video library in multiple mobile formats, thus saving significant hardware, energy and storage resources.

Accessing and viewing video from mobile devices is a data intensive service. MySpace mobile users are advised to consult their mobile data plan to avoid excessive fees. MySpace mobile video quality, as with all mobile services, is dependent on individual device capabilities as well as network speed and connection.

Originally posted on December 3, 2008 @ 8:50 am

MySpace and Auditude partner with MTV for ads on user uploaded videos

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MySpace and Auditude, a new provider of patented online video advertising technology, have partnered with MTV Networks to enable advertising opportunities within audience-uploaded videos across MySpace. Through this relationship, Auditude provides the opportunity for advertising to be inserted across a suite of MTV Networks’ most popular video content uploaded to MySpace, including clips from MTV, Comedy Central, among others. This agreement enables all parties to benefit from the organic distribution of premium video on the Web.

MySpace is leveraging a patented technology developed by Auditude that pairs automatic identification of virtually any professional video uploaded across the Internet with an ad platform that enables content owners to serve targeted ads within that content. With more than a billion minutes of professional content already indexed, including more than 250 million videos, and 4 years worth of 100 channels of television, Auditude is creating the opportunity for content owners to harness the power of audience-uploaded content and distributed video to activate an otherwise untapped revenue stream.

Originally posted on November 3, 2008 @ 8:46 am

MySpace tops Yahoo, Google, AOL as Internet source of movie info

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MySpace revealed the results of a recent movie exit research study conducted for them by The Nielsen Company, which said that MySpace is the most frequently cited web source of information among consumers 15-24 years onle. Forty-two percent of consumers 15-34 years old that viewed information and/or ads for the films on the web viewed those promotions on MySpace.

Nielsen compiled results of this study using an in-theatre methodology during the opening weekend of 13 major Hollywood studio and independent film releases over the past two years. Movie titles included The Omen, John Tucker Must Die, Step Up, Jackass Number 2, Employee of the Month, 300, Redline, Bratz, Sydney White, Step Up 2: The Streets, Forgetting Sarah Marshall, Get Smart, and The Dark Knight. All films collectively grossed approximately $409 million in opening weekend box office revenue.

Originally posted on October 29, 2008 @ 5:22 pm

IODA partners with MySpace Music

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MySpace Music announced that IODA, one of the foremost digital distribution companies for the global independent music community, will provide its catalog of music to the recently launched MySpace Music. The addition of IODA will inject over one million new songs into MySpace Music’s growing indie catalogue.

Through this partnership, the MySpace Music community will be able to stream and purchase music from IODA’s rapidly expanding catalog of more than one million tracks from a diverse array of artists around the globe, ranging from established classics to modern up-and-comers. The IODA roster includes thousands of quality labels from over 50 countries, including leading names like Arts & Crafts, Ace Records, Nacional Records, Ghostly International, Bonnier Amigo, Cherry Red Records, Cooking Vinyl, Demon Music Group, Fat Cat Records, Kanine Records, Light in the Attic, Naïve, Premium Latin Music, Relapse and Rounder Records. MySpace Music will provide IODA labels and artists with access to powerful monetization opportunities for new untapped revenue streams while continuing to intimately connect with their fans.

Originally posted on October 25, 2008 @ 9:23 pm