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Yahoo! introduces mobile search in Latin America

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onesearch.pngYahoo! Inc. announced the availability of Yahoo! oneSearch beta for Argentina, Brazil and Mexico. Beginning today, consumers in Latin America are able to access the industry’s leading mobile search experience with localized content presented in Spanish and Portuguese. This announcement continues Yahoo!’s momentum by further increasing the global reach of oneSearch and reinforcing the company’s strong leadership in the mobile industry, and comes on the heels of a partnership with Telefonica announced in October.

Yahoo! oneSearch is an innovative search service explicitly designed to serve the needs of mobile users by delivering results directly in the first screen and thereby removing the need for consumers to navigate through a sea of links to PC Web sites to find the information they want. OneSearch improves consumers’ search experience on mobile devices by integrating content from a variety of sources across the open Web, providing consumers with access to localized news, financial information, weather conditions, Flickr photos, Yahoo! Answers, web images, as well as web and mobile web sites.

Originally posted on November 13, 2007 @ 12:29 pm

Yahoo! Go 2.0 adds Chinese language version for Taiwan

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new media newsYahoo! has announced the availability of a Chinese language version of Yahoo! Go 2.0 for Taiwan.

It is an innovative application, designed specifically for the mobile user, that allows consumers to personalize their mobile Internet experience with content from the entire Internet and a reinvention of mobile search via Yahoo! oneSearch.

The Chinese language version of Yahoo! Go 2.0 for Taiwan features a suite of widgets, including oneSearch, address book, calendar, Flickr photos, weather, news, sports and financial information. Users can download it Yahoo! Taiwan Website

“With the launch of a Chinese language version of the popular Yahoo! Go 2.0 service for Taiwan, millions of consumers now can have the full power of the open Internet in their pockets,” said David Ko, vice president and general manager, Connected Life Asia, Yahoo!.

Originally posted on November 13, 2007 @ 6:14 am

Yahoo inks multi-year agreements with Cars.com, Forbes.com, Ziff-Davis Media

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yahoo.pngYahoo!, Inc. announced significant display advertising agreements with Cars.com, Forbes.com and Ziff-Davis Media. These agreements represent the continued build-out of Yahoo!’s network of premium publishers, which will benefit advertisers, publishers and users. These relationships enable marketers to reach their target audiences with high-value inventory on Yahoo! and across the web, improving reach, frequency and relevance.

“Yahoo! is developing a new marketing ecosystem where premium publishers can deliver relevant marketing messages to their users on their owned and operated sites, or on Yahoo!’s sites, while also giving marketers the ability to reach their desired audiences across the entire network,” said Todd Teresi, senior vice president of the Yahoo! Publisher Network. “When you put the breadth of Yahoo!’s owned and operated properties together with these vertically-focused leaders, advertisers will be able to reach a high-quality audience with greater relevance and scale.

Originally posted on October 16, 2007 @ 5:45 pm

Yahoo, WebMD sign exclusive search and advertising agreement

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webmd.pngYahoo! and WebMD announced the forging of an exclusive, multi-year search and advertising distribution agreements. Under the new agreements, Yahoo! will power sponsored search across the WebMD network of consumer sites, including WebMD Health, MedicineNet, eMedicine Health and RxList. In addition, WebMD will extend its advertising reach to include WebMD users across Yahoo! properties and services. WebMD will be the only significant online health publisher to represent Yahoo!’s advertising inventory.

With online advertising spending in the health and pharmaceuticals category expected to top $1 billion next year, this agreement provides both Yahoo! and WebMD with additional reach and targeting that will benefit advertisers and consumers alike. Yahoo!’s robust ad platform coupled with effective targeting capabilities will enable advertisers to reach an even larger engaged audience and consumers will receive more relevant and timely health-related marketing messages. Additionally, should WebMD choose to make its inventory available to a third party advertising network, Yahoo! will have the opportunity to extend its advanced advertising products across the WebMD network of consumer sites on competitive terms.

Originally posted on October 16, 2007 @ 10:52 pm

Yahoo!, eBay and PayPal join forces to protect consumers against e-mail fraud and phishing scams

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email.jpgYahoo!, eBay and PayPal today announced a collaborative effort to better protect consumers against fraudulent e-mails and the dangerous scams known as phishing attacks. Starting today, eBay and PayPal customers worldwide using Yahoo! Mail will begin receiving fewer fake e-mails claiming to be sent by eBay and PayPal. Yahoo! Mail is the first web mail service to block these types of malicious messages for eBay and PayPal through the use of DomainKeys e-mail authentication technology.

DomainKeys technology provides a unique way to verify the authenticity of e-mail messages, allowing Internet service providers to determine if messages are real and should be delivered to a customer’s inbox. The collaborative effort between Yahoo!, eBay and PayPal will result in the blocking of unauthenticated e-mail, reducing the volume of fraudulent e-mail received by consumers and lowering their risk of falling for phishing attacks.

Yahoo!, eBay and PayPal are in the process of transitioning their systems from DomainKeys to the proposed standard DomainKeys Identified Mail. The implementation is expected to be complete in the coming months.

The technology upgrade will be rolled out globally over the next several weeks to all users of Yahoo! Mail.

Originally posted on October 4, 2007 @ 8:43 am