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Yahoo’s Latest Game Plan with Farmville Maker, Zynga

May 26, 2010 By Arnold Zafra

Yahoo might have scored big time with its recent deal with Zynga, the company responsible for popular Facebook games such as Farmville and Mafia Wars. The two companies have reached an agreement that will see the integration of Zynga’s social games through Yahoo’s global network.

For Zynga, this could be a viable alternative to its Facebook presence, especially since Yahoo claims of more than 600 million users worldwide across all Yahoo sites. But the question is would users be open to the idea of getting their game on via the Yahoo platform?

Most of those users who play Farmville and Mafia Wars are into these games while at the same time maintaining their social networking profiles and connections on Facebook. Most of them play these games to while away time as they wait for their friends to go online, post updates and links. In short, Zynga games on Facebook are added functionalities for a site which has social networking as the main purpose.

Comparing these to Yahoo which doesn’t have a social networking site. Users go to Yahoo to find/search for information not to socialize. So, I don’t really see these Zynga games easily fitting into the demographics of  Yahoo users.

Still, Yahoo is pretty positive that this deal would be both beneficial to both companies. Hilary Schneider, Yahoo America’s Executive Vice President tells us:

“Zynga will bring top notch social game experiences to Yahoo!, including through our open platforms such as Yahoo! Application Platform and Yahoo! Updates. Yahoo! will also continue to work with other partners, developers and publishers to bring compelling innovations and experiences from across the web to our users.”

And with this deal, Yahoo have finally laid down its social strategy and adds up to its previous partnership with both Facebook and Twitter. Would this finally bring some good tidings to Yahoo as a whole? That we will have to wait and see.

Filed Under: Online Games, Social Network, Yahoo Tagged With: FarmVille, mafia wars, Yahoo, zynga

Digging into the Year that Was, Yahoo’s Year In Review 2009

December 1, 2009 By Arnold Zafra


Yahoo! ’09 Rewind @ Yahoo! Video

It’s that time of the year again folks.  Search engines are starting to release their yearly search zeitgeist. Bing already had their Top Trending Topics released a couple of days ago.  Yahoo for its part has just unveiled a bigger Year-to-Year search trend report, complete with promo gigs that could give you a chance to win an iPod Touch. Aren’t you excited?

Anyway before we give you the details of Yahoo’s Contest let’s take a look at some of the highlights of Yahoo’s Year In Review. [Read more…]

Filed Under: Entertainment, Yahoo Tagged With: Yahoo, Year In Review

Goodbye GeoCities

October 25, 2009 By Mike Abundo

GeoCities

Before the rise of dynamic content management systems and inexpensive hosting services, the first age of self-publishing was spearheaded by hand-cobbled HTML pages on clunky hosted platforms. The greatest relic of that age disappears tomorrow.

As announced earlier this year, GeoCities closes down October 26. Sadly, this isn’t a decommissioning — this is a deletion. All those goofy homepages and their blinky GIFs will be permanently lost to history. If you’re one of the pioneers whose first efforts at online self-expression involved ridiculously cryptic subfolder hierarchies that mimicked the geographic limitations of the offline world, open your GeoCities account one last time and save what you can.

Perhaps if Yahoo had never acquired GeoCities and imposed its inability to innovate, the service that empowered many a plucky nineties geek could have evolved into something more powerful. Alas, we will never know.

Filed Under: Yahoo Tagged With: GeoCities, Yahoo

The Delusions of Carol Bartz

September 23, 2009 By Mike Abundo

Yahoo CEO Carol BartzShe gave away Yahoo’s search business for practically nothing, she whitewashed Yahoo’s search legacy, she’s selling off Yahoo stock like crazy, and she’s pushing a marketing mantra that went away with the last millennium. And yet, Yahoo CEO Carol Bartz actually declares herself “very clever“.

“I never wanted a big upfront payment. What I got was revenue, with my expenses covered. I think that’s actually very clever.”

Oh yeah, Carol. Two birds in Ballmer’s very fickle hand are better than one in your hand. Very clever indeed. [Read more…]

Filed Under: Yahoo Tagged With: Carol Bartz, Yahoo

Yahoo is Not You

September 23, 2009 By Mike Abundo

After giving away its search business, Yahoo now hopes to become the next AOL by reverting to the portal strategy of the ’90’s. To promote the personalization features of its portal, Yahoo launches a new advertising campaign supposedly focused on “Y!ou“. CEO Carol Bartz wants Yahoo “to be at the center of people’s online lives — to be at the place where their world meets the larger world.” [Read more…]

Filed Under: Yahoo Tagged With: Carol Bartz, Fight Club, Yahoo

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