After giving away its search business, Yahoo now hopes to become the next AOL by reverting to the portal strategy of the ’90’s. To promote the personalization features of its portal, Yahoo launches a new advertising campaign supposedly focused on “Y!ou“. CEO Carol Bartz wants Yahoo “to be at the center of people’s online lives — to be at the place where their world meets the larger world.” [Read more…]

Originally posted on September 23, 2009 @ 5:15 am