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Social network marketing to hit $2.5 billion in 2011

January 27, 2023 By Cristina Ledesma 17 Comments

myspace.jpgNow is the time for social networks to fulfill the promise of social network marketing by showing that the key concept of marketing “one-to-one-to-many” provides real results, says eMarketer’s report “Social Network Marketing: Where to Next?” A study sponsored by MySpace, issued in April 2007, begins to fulfill that need, but more is required.

eMarketer has increased its estimate of US ad spending on social networks to $900 million in 2007. The increase comes from two factors: increased revenue projections for Facebook and additional spending on niche and marketer-sponsored social networks. Between 2007 and 2011, US ad spending on social networks will grow 180% to $2.5 billion.

MySpace, still the largest player by far, is estimated to generate $525 million in the US this year. Facebook is expected to generate $125 million and both should continue to see healthy revenue increases. Combined, the two account for 72% of US social network ad spending in 2007 and 75% in 2008.

“But issues are beginning to surface,” says Debra Aho Williamson, senior analyst and author of the report. “Is there enough interest among consumers to support so many ventures? Does every company need a social network? Indubitably, many of the hundreds of social networking ventures pouring into the market will not survive.”

Originally posted on May 9, 2007 @ 6:49 am

Filed Under: Advertising, Facebook, MySpace, Online Community, Social Network

MySpace goes to China

January 27, 2023 By Minic Rivera 2 Comments

MySpace announced its launch in China, officially taking on the nation’s 137 million Internet users.

MySpace China introduced itself as a “locally owned, operated, and managed company” in which News Corp. was only one among several investors. Other investors include International Data Group and China Broadband Capital Partners, the investment company of former China Netcom Group Corp. chief executive Edward Tian.

“Based on the MySpace global brand and technology platform, we will develop products and features that are tailored to today’s Chinese citizens,” said MySpace China CEO Luo Chuan, a former Microsoft executive.

The MySpace China community is still in its test stage, adapted from the US version, but will gradually be developed to meet the needs of Chinese users, the company said in a statement.

Originally posted on April 27, 2007 @ 9:05 am

Filed Under: MySpace, Social Network

‘MySpace en Español’ launches

January 27, 2023 By Minic Rivera Leave a Comment

espanol.jpgMySpace announced at the Billboard Latin American Music Conference the beta launch of MySpace en Español, a new Spanish-language version for U.S. based Hispanics. MySpace also revealed a new pan-regional site in Spanish for Latin American residents as well as further development plans for localized communities in Mexico and Brazil.

“We’re moving rapidly to build communities that reflect and respect the lifestyles of our diverse members,” said Travis Katz, Senior Vice President and General Manager of MySpace International. “MySpace en Español opens the community even wider, giving our Hispanic members the choice to share their experiences, connect with family members, and plan their social lives in either Spanish or English. We look forward to getting their feedback as we build out these new cultural communities.”

The company also announced today a beta version of MySpace Latinoamérica, a pan-regional site in Spanish for Latin American users. More than 150 million residents from across Latin America will be able to access MySpace in Spanish through the new localized community. Across Latin America, MySpace will be working with local teams to develop relevant programming and unique partnerships most relevant for each country’s user base.

Originally posted on April 24, 2007 @ 10:45 am

Filed Under: MySpace, Online Community, Social Network

MySpace and Mark Burnett launches political reality show

January 27, 2023 By Minic Rivera Leave a Comment

mark-burnett1.jpgJust when we thought we are overdosed with reality shows, MySpace and Mark Burnett announced that they are teaming up to launch INDEPENDENT, a groundbreaking political reality show. The show will find the nation’s next great politician through an online, offline, on-air multimedia campaign expected to launch in early 2008.

INDEPENDENT is an interactive television series that will engage and empower young Americans to participate in the political process at an unprecedented level. The show is a reality-based competition where America will select a candidate whom they feel will best reflect the voice of young Americans.

“INDEPENDENT represents a giant leap in the re-democratization of American politics,” said Chris DeWolfe, CEO and co-founder of MySpace. “MySpace puts political power back in the hands of everyday people and INDEPENDENT takes it to a whole new level,” added Tom Anderson, President and co-founder of MySpace.

“Through this new network television series and the partnership of MySpace, we’re going to discover in a big way, what America really thinks, and bring to light the issues that are closest to those who now finally have a chance to be heard,” said Mark Burnett. [Read more…]

Originally posted on April 25, 2007 @ 9:40 am

Filed Under: Entertainment, MySpace, Politics

MySpace News goes after Digg and Netscape… and more

January 27, 2023 By Minic Rivera Leave a Comment

MySpace today launched its beta version of MySpace News. The new service lets its users determine what items other members see, basically just like how things are done in Digg and Netscape.

Here’s the added feature: MySpace will also scan thousands of Web journals and news sites and group results by categories such as sports and politics. As part of the service, MySpace will pull and display headlines from the outside news sites, a practice that contributed to legal challenges against Google. The search engine leader recently reached a settlement with Agence France-Presse and earlier with The Associated Press.

The new feature uses technology developed by Newroo, which MySpace parent News Corp. bought last year.

Originally posted on April 19, 2007 @ 5:56 pm

Filed Under: MySpace, User Generated

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