901am

New Media News Every Morning

Majority of web users concerned about privacy online

By 1 Comment

Majority of web surfers (80.1%) indicated concern about the privacy of their personal information such as age, gender, income and web surfing habits, a Burst Media survey revealed.

The survey was administered to over 4,000 web users with the purpose of better understanding how privacy impacts a web user’s Internet experience, as well as its impact on advertisers. In addition to finding that privacy is a significant concern amongst web users, the survey also revealed that concern increases with the age of the respondent.

Concern about privacy is prevalent among all age segments, and increased with the respondent’s age from 67.3% among respondents 18-24 years to 85.7% of respondents 55 years and older.

The survey also found that most web users believe web sites are tracking their behavior online. Three out of five (62.5%) respondents indicated it is likely that a web site they visit collects information on how they navigate and interact with it.

Also of note was the revelation that personal privacy is not something people are willing to give up for more relevant advertising. Based strictly on the description “advertisements more relevant to interest,” only one-in-five (23.2%) respondents would not mind if non-personally identifiable information was collected if ads were better targeted.

Originally posted on February 20, 2009 @ 1:22 pm

One in five Internet users watch full TV programs online

By Leave a Comment

One in five (21%) Internet users ages 13 to 54 now accesses streaming video to watch full episodes of TV programs, up from 10% in 2006, according to a new report from Knowledge Networks.

Two-thirds (65%) of these “streamers” say they expect to be able to watch their favorite shows on “the device of my choice.”

How People Use TV’s Web Connections, from The Home Technology Monitor, is now in its third year, detailing consumers’ changing use of and attitudes toward television network content on the Internet. The report shows that, among 13-to-54 streamers of TV network content,

• Use of third-party hosting sites (such as Hulu) to access TV network video content has doubled since 2007, from 14% to 28%

• he networks’ own websites are still streamers’ most common source of network content, with the highest level being among those ages 18 to 34 (68%)

• 87% say they view full TV programs online so that they can “watch a current episode that I missed” and 18% say they are “trying out a new program”

• 30% have forwarded a link to network content to somebody they know and almost half (44%) say they have received a link to network content from a family member or friend

Originally posted on February 12, 2009 @ 1:51 pm

iPod Touch requests triple in December- AdMob

By Leave a Comment

Mobile advertising marketplace AdMob has highlighted the explosive iPod Touch growth and smartphone Operating System (OS) market share in its December 2008 Mobile Metrics Report.

iPod Touch requests more than tripled worldwide from November to December, with a particularly large spike in requests the week after Christmas. The iPod Touch is now the second device in the AdMob Network with 4.7 percent share. While 70 percent of iPod Touch requests in December came from the US, it experienced strong growth across other major markets including Canada, United Kingdom, Mexico, Germany, and France. Combined, the iPhone and iPod Touch represent 15.5 percent of all worldwide requests.

Other highlights from the December 2008 report:

· Smartphone share increased from 22 percent of total requests worldwide in May to 33 percent in December.

· Symbian is the top smartphone OS worldwide with 41 percent share. In Asia and Africa it has more than 90 percent share, however the iPhone is challenging its dominance in Latin America and Europe.

· The iPhone OS had 32 percent worldwide share in December, up from 6 percent in May.

· Worldwide RIM has 10 percent and Windows Mobile has 9 percent OS share. Both are strongest in North America and Latin America.

· Palm has 4 percent of smartphone OS share worldwide with more than 95 percent of its requests generated in North America. In the US, Palm had 9 percent share in December, declining from 20 percent in July.

· Android already leads Symbian in North America with 2 percent of OS share.

Originally posted on January 8, 2009 @ 6:00 am

Mobile phone market set for slowdown next year

By Leave a Comment

The impact of the global economic crisis will spread to the mobile phone market resulting in a downturn in shipments in 2009. According to IDC, total mobile phone volumes will be 1.9% lower in 2009 than 2008 levels, the first downturn in annual shipment volumes since 2001 when shipments declined 2.3%. Over the past several years, the mobile phone market has enjoyed double-digit annual growth due to an increased emphasis on emerging markets. However, emerging market growth has been steadily slowing as these markets mature. IDC now expects worldwide growth to be just 7.1% in 2008 before slipping into negative growth in 2009.

The economic crunch has also affected consumer behavior, particularly consumers’ plans to purchase new devices. With less disposable income available and other expenses competing for attention, consumers may choose to hold on to their current devices rather than replace or upgrade them at the next possible opportunity, usually when a service contract expires.

IDC does not expect the downturn in mobile phone shipments to stretch past 2009. By 2010, the worldwide mobile phone market will show signs of improvement as economic recovery plans will have taken effect.

Originally posted on December 19, 2008 @ 4:18 pm

YouTube attracts 100 million US online video viewers in October; Hulu inches higher in market share

By Leave a Comment

comScore has released the October 2008 data from the comScore Video Metrix service, reporting that U.S. Internet users viewed 13.5 billion online videos during the month, representing an increase of 45 percent versus year ago.

In October, Google Sites once again ranked as the top U.S. video property with nearly 5.4 billion videos viewed (representing a 40 percent share of all videos viewed), with YouTube.com accounting for more than 98 percent of all videos viewed at the property. Fox Interactive Media ranked second with 520 million videos (3.8 percent), followed by Yahoo! Sites with 363 million (2.7 percent), and Viacom Digital with 305 million (2.3 percent). Hulu, a joint venture of NBC and Fox featuring full-length broadcast TV programs, ranked sixth with 235 million videos viewed (1.7 percent).

More than 147 million U.S. Internet users watched an average of 92 videos per viewer in October. Google Sites attracted a record 100 million online video viewers, or more than two out of every three Internet users who watched video during the month. Fox Interactive ranked second with 60.8 million viewers, followed by Yahoo! Sites (45.2 million) and Microsoft Sites (30.7 million).

Other notable findings from October 2008 include:

  • 77 percent of the total U.S. Internet audience viewed online video.
  • The average online video viewer watched 274 minutes of video.
  • More than 80 percent of the 18-34 year olds watched online video, higher than any other age segment. The average 18-34 year old online video viewer watched 4.8 hours of video during the month, also ranking above all other age segments.
  • 99.5 million viewers watched 5.3 billion videos on YouTube.com (53.2 videos per viewer).
  • 51.2 million viewers watched 520 million videos on MySpace.com (8.0 videos per viewer).
  • The duration of the average online video was 3.0 minutes.
  • The duration of the average online video viewed at Hulu was 11.6 minutes, higher than any other video property in the top ten.

Originally posted on December 11, 2008 @ 6:01 am