901am

New Media News Every Morning

Kriyari launches iStorez.com

By 4 Comments

Kriyari Inc. announced the launch of iStorez, a unique consumer shopping site that collects and organizes shopping newsletters from hundreds of stores and brands and presents them as ‘on demand’, visual and searchable storefronts. iStorez combines a ‘patent pending’ storefront creation engine with Web 2.0 technologies to deliver continually fresh, relevant and unique content for shoppers. iStorez empowers consumers to enjoy a personalized shopping experience by allowing them to create a shopper profile and select their favorite stores. As consumers keep returning to the site, they will always find the latest products and discover the best deals at their favorite stores. To get started, iStorez comes with pre-selected shopper profiles so visitors can select a profile that matches their shopping style.

iStorez is very different from a shopping comparison or a social shopping site. First, consumers can browse the latest trends in fashion and technology as they view various storefronts. It is like walking down a ‘virtual Fifth Avenue’. Second, when a consumer searches for an item, the best matching storefronts are presented in order of relevance. It is as though a custom mall has been created ‘on demand’ based on the consumer’s interest. This works very well for ‘soft good’ items such as apparel, jewelry, gifts, furniture, etc., where a consumer has to see what’s there before
they can decide what to buy. Third, consumers can discover special sales, discounts and limited items that would otherwise be buried deep in their Inboxes, and that is only if they have previously subscribed to that particular newsletter.

Originally posted on January 30, 2008 @ 5:18 am

Sean Keaveny appointed Managing Director of Burst AdConductor

By Leave a Comment

Burst Media has appointed Sean Keaveny as Managing Director of Burst AdConductor, the company’s hosted ad management platform. AdConductor delivers a suite of technology and services to sell, serve, manage and bill advertising across individual websites and large, multi-site ad networks. As Managing Director, he will be responsible for driving growth in the AdConductor business unit, and providing strategic leadership to this part of the business. Keaveny will also be charged with reinforcing AdConductor’s position as a leading edge technology platform.

Keaveny’s experience in the publishing world will help catalyze growth in new markets for AdConductor. Keaveny joins Burst from Reed Business Interactive Division where he served as Vice President of Operations. Reed Business uses Burst AdConductor to manage the ad delivery for more than 80 business publications and 55 websites. The product is also central to the management of the Reed Partner Network (RPN), a collaboration between Burst Media and Reed Business, where advertisers can better target hard-to-reach online audiences who rely on business-to-business websites for news, information and industry-specific content.

Originally posted on January 29, 2008 @ 11:04 pm

FantasySportsMatrix.com empowers fans with social media site

By Leave a Comment

fsm.pngAt the intersection of sports media and fantasy sports is Fantasysportsmatrix.com (FSM), which officially enters public beta today. FSM is a vibrant social networking site for sports enthusiasts that harness the wisdom of the fans to aggregate the best sports content from across the Internet.

FSM focuses on delivering an experience that not only is fun, informative, and engaging, but also provides a platform for the fanaticism, personality, and voices of sports fans. All members get personalized profiles, custom avatars, and a powerful Dashboard with quick tools to share and manage content, track conversations, make picks, edit profiles, and more. Users also earn points for community actions, such as posting a blog entry or video submission, and they can build their reputation with high accuracy on games and fantasy-based picks.

The evolution of sports media and the explosion of fantasy sports have empowered sports fans with more knowledge, resources, and choices than ever before. FSM features a community-powered sports front page to provide the ultimate in timely coverage, bringing the hottest and latest stories, videos, blogs, and polls to the surface. The clean user interface is designed to help users easily navigate through FSM by content type and sport. Sports content is delivered in a way that makes sense, is easy to find, and comes from the source that matters most– other passionate fans.

Originally posted on January 29, 2008 @ 6:13 am

Real Time Content chosen among OnMedia Top 100 winners

By Leave a Comment

Real Time Content (RTC) was chosen by AlwaysOn as one of the OnMedia 100 Winners. Inclusion in the OnMedia 100 signifies major developments in the creation of marketing tools, services, venues, advertising, branding, and public relation campaigns. RTC was specially selected by the AlwaysOn editorial team and other industry experts, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value and media buzz.

The OnMedia 100 was selected from over hundreds of companies, nominated by a panel of industry experts in the online ad service, technology, community platform, mobile advertising, marketing and Web analytic sectors from around the world.

Originally posted on January 28, 2008 @ 4:22 am

Filed Under: Web

GetSelfCentered.com launched

By Leave a Comment

A new-school movement, launched today, aims to inspire one million young people to get “selfcentered”: become more authentic, grounded, balanced and self-aware by spending time each day connecting to their inner selves.

The selfcentered Tour, a nationwide series of experiential events, teacher training programs, and entertainment, supported by a content-driven web community, kicks off in February. At the core of The selfcentered Tour are unique and simple tools to get selfcentered, practices that are easy to understand, live, teach, and love. The techniques include signature meditation, breath styles, and body opening flow that give the mind an opportunity to quiet down, the body an opportunity to relax, and chaos an opportunity to exit.

Founder and chief enlightenment officer Max Simon, who at 22 became the youngest teacher in the history of the world-renowned Chopra Center for Wellbeing in Carlsbad, Calif., has spent the last four years traveling the country teaching meditation and yoga to thousands of people at the Chopra Center’s prestigious workshops and events. Noticing that traditional methods of teaching weren’t attracting a younger demographic, Simon decided to create an alternative approach to show his generation how to step away from the endless mind-chatter, disconnect from the buzz, and settle into a world of authentic inner calm.

Originally posted on January 27, 2008 @ 11:21 pm