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New Media News Every Morning

Using Webinars as an E-Marketing Tool

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Studies have shown that webinars are an effective and cost efficient tool in reaching out to people. Small business owners and companies have recognized its importance and are now utilizing it for marketing and list building purposes.

Image: techwench
Image: techwench

While it’s true that the most popular social media platforms are doing a great job in helping businesses market their products and services, the webinar system has its own advantage over them. For one, it generates a low cost for every lead and a high level of engagement with target audience. Secondly, it is considered the second most effective method in terms of content marketing and thirdly, it promotes greater satisfaction among students thereby contributing to a higher study success rate.

Webinar vs Podcast

Compared to the podcast, the webinar has an edge in that it allows real time interaction with the attendees. This is efficient in clarifying certain issues clients and potential clients have about a particular product or service. Engagement is also assured in this method of communication. [Read more…]

LG Introduces Its Own Cloud Storage Service

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We’ve been discussing cloud storage in 901AM for quite some time now and have mentioned that it is going to be a buzzword in the tech community. It looks like cloud storage is reaching new levels of popularity with various companies announcing their cloud storage plans and services. Last week Google announced the Google Drive. This week, it’s LG’s turn to go into the cloud storage arena. [Read more…]

New Nano-SIMs to Enter The Market by Next Year

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SIM cards are an integral part of mobile phones and even though it is one of those use it and forget it pieces of technology it is also evolving as new technologies emerge to change it. The SIM is now poised for another evolution as a new one is going to be introduced very soon.

The new SIM, called the nano-sim, will be introduced by Gieseck  & Devrient (G&D), the same company that released the first commercial SIM card two decads ago. The nano-SIM is slated to be displayed to the public at a trade show that will be held in Paris from November 15 to 17. [Read more…]

Adobe to Stop Development of Flash for Mobile

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Adobe will not be supporting Flash for mobile anymore.

This was inadvertently revealed through a memo sent to analysts. The memo was acquired by ZDNet. In the memo, Adobe mentioned that development of Flash for mobile browsers will be effectively stopped and all efforts will be refocused on developing for HTML 5. The rumor became an actual reality when Adobe officially announced that it will indeed stop development of Flash for mobile devices saying that moving forward, HTML 5 is the best solution for “creating and deploying content” across different mobile platforms. [Read more…]

Ubuntu To Go Mobile: What’s In Store For Us

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Linux is the poster child of open source computing. It is valiantly standing its ground against Microsoft and has been able to carve a niche for itself in the operating system market. But in order to thrive, Linux needs to go and expand its market. It is doing that by going mobile. It was recently announced that Ubuntu, one of the most popular Linux distributions, is venturing into other devices like tablets, phones, TV and other smart screens that will be installed in offices, kitchens, and other spaces. The announcement also indicated that all these mobile Ubuntu powered devices can connect “cleanly and seamlessly to the desktop, the server and the cloud.”

This announcement from Ubuntu is a tall order. The picture being painted is one that majority of gadget users are actually asking for. But will it be able to deliver? [Read more…]