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Blinkx introduces Un-roll Unit

March 20, 2023 By Dennis Bouchand Leave a Comment

Video search engine Blinkx has introduced the Un-roll Unit, an entirely new and immersive branding experience that gives advertisers the unique opportunity to tell a compelling story through their brand and online television, and enables users to engage with a brand continuously throughout a video.

Un-roll was developed in-house by Blinkx in response to the industry’s need for an alternative format to traditional pre- and post-roll advertisements. Available through Blinkx AdHoc, the contextual advertising platform for online video, the Un-roll integrates a brand with relevant, professionally-produced programming on the web and serves up multiple touch-points, including contextual overlay ads and logos, throughout the viewing experience. This ability to weave a brand into online television is extremely powerful, not only in terms of enhancing viewer experience, but also in generating higher rates of engagement.

The Un-Roll works like this:

• The unit begins with a branded curtain that draws back to reveal the video and a branded blinkx video player when the video has fully buffered.

• As the video plays, touch-points such as overlay ads and logos appear at contextually relevant moments within the video

• The video ends with a clear call-to-action and the viewer has the option to continue the experience on the brand’s web site.

Originally posted on December 29, 2008 @ 11:30 am

Filed Under: Advertising, Search, Video

Dogpile.com users raise $100,000 for pets in need

March 20, 2023 By Dennis Bouchand Leave a Comment

Dogpile.com has raised the first $100,000 toward its goal in raising at least $1 million to help pets in need. The Dogpile.com donations are being funded through its Search & Rescue Program, a creative online philanthropy program designed to aid pets in tough economic times by donating a portion of the revenue generated by the search engine to animal-related charities.

In addition to searching on Dogpile.com, a search engine that piles results from all major search engines into one (Google, Yahoo!, MSN Live, Ask.com), consumers can search using the Search & Rescue toolbar or invite a friend to help out through the Dogpile Search and Rescue Facebook application.

Dogpile.com’s Search and Rescue program has a goal of raising at least $1 million for pets in need through the end of 2009.

Originally posted on December 10, 2008 @ 11:09 pm

Filed Under: Search, Web

Zoovision taps Taptu for social search

March 20, 2023 By Dennis Bouchand Leave a Comment

US-based streaming mobile video portal ZooVision has replaced its existing mobile search provider with social search engine Taptu. ZooVision has chosen Taptu to enhance its offering by providing first class search experience and super fast search results.

The partnership allows ZooVision viewers to have the best possible mobile experience when searching for media such as music videos, anime, cartoons, video podcasts, audio podcasts and to stream live video directly to your mobile phone, within the ZooVision portal. Taptu finds the relevant and mobile friendly content fast, which encourages users to return and trust in the ZooVision brand.

Originally posted on December 8, 2008 @ 4:25 pm

Filed Under: Mobile, Search

Multimedia people search directory launches in the UK

March 20, 2023 By Dennis Bouchand Leave a Comment

Multimedia people search 123people.co.uk has launched in the UK. The site finds and identifies people’s information from publicly available sources.

123people is also socially interactive, applying crowd wisdom to search results. Users can rate and add information to every single search result, giving it more relevance with details that are not yet found on the Internet, taking the quality of people search to the next level. An “Update Newsletter Service” provides users with information about new search results on the Internet.

123people outperforms existing search sites by using an innovative search function that finds peoples’ contact details, images, videos, web links, biographies, news, blogs, documents and social network profiles from hundreds of international and social media sources.

The site also organizes the relevant information in a dynamic hub where users can find the most up-to-date information on anyone.

Originally posted on December 3, 2008 @ 6:03 am

Filed Under: Search, Web

KickApps integrates ClipBlast! video search and embedding

March 20, 2023 By Dennis Bouchand Leave a Comment

ClipBlast! has partnered with KickApps to integrate ClipBlast!’s video search into the KickApps Platform.

Using ClipBlast!, members of a KickApps powered website can easily search and embed online videos from premium video publishers, YouTube and other video sharing websites onto KickApps powered blogs, message board posts, member-to-member messages, comments on other member profiles, and the “About Me” section of their profile.

To enable ClipBlast! search and embed, KickApps Affiliates must activate the 3rd Party Video Embeds option from the KickApps Affiliate Center. Their website members will then be able to perform searches using ClipBlast! through the KickApps rich-text editor, and can simply embed videos into blogs and posts with a single click.

Originally posted on December 3, 2008 @ 5:50 pm

Filed Under: Search, Video

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