AdPerk, a new kind of advertising network that rewards consumers who view online video advertising and other forms of sponsored content, announced its launch.
Dwell Magazine is the first publisher to partner with AdPerk and is using the new network to grow its paid circulation. Consumers are invited to watch online video ads from a range of marketers in exchange for three free issues or a discounted annual subscription. The next magazine that will use AdPerk is Popular Science, scheduled to roll out next month.
Unlike pre-roll ads that are limited by the host site, AdPerk enables consumers to choose which companiesâ€™ ads and video content they wish to view and then watch them on their own time. By rewarding consumers for participating in the ad process and capturing their attention in a related environment, marketers gain a unique opportunity: the ability to reach a motivated and demographically relevant consumer who has chosen its ad over others and willingly taken the time to watch the ad. At the same time, the publisher is paid a real rate for issues of the magazine fulfilled by AdPerk. Advertisers currently in the AdPerk network include Duxiana, LG Electronics, Delta Faucet Company, Disney Mobile, Kleenex and others.
This new approach to advertising is premised on the idea that consumers should receive something for their time and attention. â€œIt comes down to respect, user choice, benefit and relevance,â€ says Barry Soicher, CEO and co-founder. â€œWe engage users at the right time and place and give them the control theyâ€™re looking for,â€ adds Soicher.
Originally posted on June 27, 2007 @ 5:19 am