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Marketing Physical Equipment with a Virtual Presence

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Sometimes you have to get creative when it comes to marketing different types of items. And if you sell physical equipment, one way to approach your audience is through having a specific type of virtual presence.

To give a few examples, consider if you have a physical product like exercise equipment, and the options that you have like publishing video reviews, creating training videos, using social media to your advantage, and focusing on the fact that you understand your audience. All of those different marketing options can give you a broad range of promotional opportunities. [Read more…]

Using Webinars as an E-Marketing Tool

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Studies have shown that webinars are an effective and cost efficient tool in reaching out to people. Small business owners and companies have recognized its importance and are now utilizing it for marketing and list building purposes.

Image: techwench
Image: techwench

While it’s true that the most popular social media platforms are doing a great job in helping businesses market their products and services, the webinar system has its own advantage over them. For one, it generates a low cost for every lead and a high level of engagement with target audience. Secondly, it is considered the second most effective method in terms of content marketing and thirdly, it promotes greater satisfaction among students thereby contributing to a higher study success rate.

Webinar vs Podcast

Compared to the podcast, the webinar has an edge in that it allows real time interaction with the attendees. This is efficient in clarifying certain issues clients and potential clients have about a particular product or service. Engagement is also assured in this method of communication. [Read more…]

Video Chat Service ooVoo Now Offers Four-Way Video Chat

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Social networking services have been popping up all over the place, with most of them presenting their own take on the social networking game. Of course, with so many services out there, features are bound to overlap one another.

One social networking service that’s trying to catch people’s attention is the weirdly named ooVoo. It’s a social video call app that is available for both the Android and iOS operating systems. OoVoo is getting very popular. [Read more…]

Google Gives YouTube Channels a Moderator

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If you want to transform an otherwise “one-way” content site to a “tw0-way” community site, you have to do it one step at a time. And that’s what Google is trying to achieve with its priceless possession – YouTube. After rolling out some social sharing features, Google now deems it just about the right time to encourage more social participation not only to the YouTube site as a whole but to individual content channels created by its users. Hence, to facilitate real-time feedback and discussion on YouTube channels, Google Moderator has just been made available to everyone.

Google Moderator is a versatile, social platform that allows any YouTube user to collect comments, questions or ideas on their channels.  What’s fun about this feature is that your channel viewers can watch a particular rise to the top via this Google Moderator commenting/voting feature. Google has been using Moderator as part of its previous interviews with President Obama as well as Canadian Prime Minister Stephen Harper.

In case you’re interested in using Google Moderator on your YouTube channels, here’s how Google describes how Google Moderator works:

” You set the parameters for the dialogue, including the topic, the type of submissions, and the length of the conversation. Watch as submissions get voted up or down by your audience, and then respond to the top-voted submissions by posting a video on your channel. The platform operates in real-time, and you can remove any content that you or your audience flag as inappropriate. You can also embed the platform on your own website or blog.”

To find out some more examples of how people used Google Moderator on YouTube, watch 11 more videos from users who were asked by Google to try out the Google Moderator. It’s kind of fun, actually.

Justin.TV Finally Arrives on the iPhone

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For Justin.TV’s take on the iPhone market, it’s better late than never. While others have already made some applications that allowed online video streaming a long time ago, Justin.TV is banking on its million of users to make their iPhone venture a successful one.

Unfortunately though, Justin.TV’s iPhone doesn’t allow you to record your own video and stream it live yet. Although this feature is set for a future release. Still, the application is worth taking a look at as it brings some pretty good features.

The app lets you connect to your existing Justiv.TV account or create an account if you’re new to Justin.TV within the application.  The moment you logged in to Justin.TV via the app, you will be presented with a list of featured videos and screen caps.  You can tap on any of these videos and watch it stream on your iPhone. If you want to watch more videos other than the ones suggested by the app, you can always use the app’s search function. The app will also let you delete video channels from the menu initially given to you.

Another major feature of the Justin.TV iPhone app is the chat facility that you can find at the bottom right-hand corner of the video screen. It allows you to chat from within the app. You can also share channels with friends via the iPhone’s email facility. Future plans include sharing on Facebook, Twitter and other social networks.

The Justin.TV app is available now for free download from the iTunes Apps Store.

Via NewTeeVee