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New Media News Every Morning

Statusplug, the service to sell advertising on your Facebook page

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Some days ago I announced the upcoming PayPerFacebookStatusUpdate rather tongue in cheek. Now it seems that this area already covered is for Facebook Page administrators. If you have a rather popular Facebook page with thousands of fans and want to earn a quick buck from the effort you put in to maintaining your page, StatusPlug is an advertising network offering exactly this.

Advertisers can share media files or just links. Publishers have the freedom to refuse campaigns they do not wish to promote. Right now the statusplug directory does not offer many opportunities yet, but several rather large pages such as Laughing when someone falls (almost 2million fans) and Chocolate chip cookies (more than 1million fans) are present already.
Prices start at $50 and go up to $800 right now (Laughing when someone falls).

It will be interesting to see if this service grows or if other players will join this space, accelerate their efforts to own the Facebook Status Updates advertising market.
@TedMurphy, yes we are looking at you.

Over at The Blog Herald Thord D. Hedengren reported another way of selling advertisements on Facebooks: via ebay.

Originally posted on June 10, 2009 @ 10:18 am

Burst Media gets into behavioral targeting program for auto advertisers

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Burst Media has launched the adConductor-powered Burst Auto Intenders Network. This network consists of an advertising program that moves beyond content to include behavioral targeting of ads to consumers who have exhibited purchase-intent behaviors such as a price search or configuration by make and model on in-market automotive sites. Ads are shown to these in-market auto shoppers when they visit any of 4,600 highly-targetable web sites in Burst Network.

The behavioral component of the Burst Auto Intenders Network allows advertisers to take advantage of the broad reach provided by Burst Network to potentially reach over 50% of all in-market auto consumers. Additionally, the Network includes auto specific content that appeals to auto buyers and enthusiasts, and can be packaged with lifestyle content to reach valuable demographic segments such as moms, men, environmentally aware consumers, and luxury seekers.

Originally posted on November 12, 2008 @ 6:19 am

AdMob raises $15.7 million funding to increase lead in mobile advertising

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AdMob announced that it has achieved cash flow positive results and secured a new $15.7 million Series C investment round, led by Sequoia Capital’s Growth Fund with existing investor Accel Partners participating, to expand its global leadership position. The company has experienced strong growth over the past year, more than tripling the number of ads served on a monthly basis to 4.5 billion in September 2008.

Fueled by this funding, AdMob will make significant strategic investments to increase the company’s clear lead in mobile advertising, including:

• Accelerating the growth of worldwide operations by hiring local staff in key markets and adding new language interfaces, with an emphasis in Western Europe, India, South Africa and Japan;

• Deepening the investment in the company’s mobile technology platform, including its targeting, optimization and ad serving algorithm;

• Expanding the breadth of offerings for both publishers and advertisers; and

• Increasing leadership position in the U.S. by growing AdMob’s sales and business development teams

AdMob also announced that its publisher network now includes more than 6,000 partners worldwide giving it an unmatched scale. New publishers in 2008 include MySpace and MovieTickets.com.

Originally posted on October 22, 2008 @ 6:59 am