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Statusplug, the service to sell advertising on your Facebook page

June 26, 2023 By Franky Branckaute

Some days ago I announced the upcoming PayPerFacebookStatusUpdate rather tongue in cheek. Now it seems that this area already covered is for Facebook Page administrators. If you have a rather popular Facebook page with thousands of fans and want to earn a quick buck from the effort you put in to maintaining your page, StatusPlug is an advertising network offering exactly this.

Advertisers can share media files or just links. Publishers have the freedom to refuse campaigns they do not wish to promote. Right now the statusplug directory does not offer many opportunities yet, but several rather large pages such as Laughing when someone falls (almost 2million fans) and Chocolate chip cookies (more than 1million fans) are present already.
Prices start at $50 and go up to $800 right now (Laughing when someone falls).

It will be interesting to see if this service grows or if other players will join this space, accelerate their efforts to own the Facebook Status Updates advertising market.
@TedMurphy, yes we are looking at you.

Over at The Blog Herald Thord D. Hedengren reported another way of selling advertisements on Facebooks: via ebay.

Originally posted on June 10, 2009 @ 10:18 am

Filed Under: Advertising, Facebook Tagged With: Advertising, Facebook, Ted Murphy

YuMe launches new ‘InSynch’ Video Takeover ad unit

June 23, 2023 By Cristina Ledesma

Video advertising platform and video ad network YuMe has launched a new innovative video ad unit called InSynch Video Takeover, the first ever ad placement that allows an in-stream video ad and an in-page banner ad to be synchronized, enabling an advertiser’s message to bounce back-and-forth between not only the two ad placements, but across the entire web page.

InSynch is powered by YuMe’s leading video ad management platform. How does the InSynch Video Takeover work? While the in-stream video ad is playing, the entire page where the player resides turns into an advertising canvas where anything is possible. For example, marketers can have objects jump out of the video ad and into a companion banner placement or have these elements fly across the web page, temporarily taking over the page and captivating the viewer’s attention.

Originally posted on May 3, 2009 @ 11:08 pm

Filed Under: Advertising, Video

Top 10 tips for advertising online in this bad economy

June 23, 2023 By Dennis Bouchand

Tough economic times are forcing many companies to shift their advertising from traditional print and television to less expensive, more efficient online media outlets. However, before companies dive in they should have a clear strategy to make sure they get the best return on their investment. The following tips from AdCommunal Inc., an online ad agency network, will help companies large and small as they venture into the world of online advertising.

Top 10 Tips for Advertising Online in a Bad Economy:

1. Understand your audience. Choose an advertising approach that best suits your goals, and select an agency that can deliver to your goals.

2. Pay for leads, not impressions or clicks. The best way to do this is through a performance-based program where you pay a set amount per lead generated; regardless of how many times the ad is shown or clicked on.

3. Maximize your investment. Not only does a lead-based performance approach generate leads, it provides free brand visibility through banner placements and free site visibility through clicks, while generating leads that you can contact repeatedly.

4. Avoid set-up fees. There is no reason for you to pay set-up fees for your online campaign. If an ad agency tries to charge you set-up fees, look elsewhere.

5. Look for exclusivity. Most advertising agencies will tell you that they do not handle competing accounts – check if the agency has a smaller division or a separate department that’s serving your competitor.

6. Consistency through smaller agencies. Make sure that the agency representative you deal with is also responsible for the distribution of your campaign, thus giving them a direct handle on both sides of the transaction. Smaller ad agencies tend to allow for this, are often hungrier and can provide better attention and service.

7. Target niche sites and bloggers. Make sure the ad agency you select has access to a network of various traffic sources including social media, search engines, niche sites and bloggers – as they can be valuable sources of traffic.

8. Avoid extra costs of hiring a dedicated affiliate/program manager, and instead, appoint the ad agency as the exclusive program manager or agency of record to promote your campaign.

9. Monitor your success. Make sure the agency you choose provides advertiser and publisher reporting interfaces so that you can login and see real time ad tracking data like the number of leads generated, ads run and sites reached.

10. Make improvements as you go. Select an ad agency that can differentiate between sources of traffic so advertisers and publishers can optimize campaigns, fuel profitable sources and avoid wasting ad time and money on the wrong sites.

Originally posted on May 3, 2009 @ 11:00 pm

Filed Under: Advertising, Web

VideoEgg exposes value of online media with AttentionRank

June 23, 2023 By Dennis Bouchand

VideoEgg has released AttentionRank, an innovative ad delivery approach to optimize the placement of brand advertising and maximize user attention and engagement. AttentionRank is a systematic approach that identifies when and where users are most receptive to a brand’s message—evaluating media not on an impression basis but on its ability to capture attention. By analyzing three key factors — engagement with the ad, time spent with a brand message and secondary user actions such as click-through rates — AttentionRank enables VideoEgg to understand where to place brand messages to capture user attention, increasing the time users spend with an advertisers’ content by an average of 15 percent.

AttentionRank enables the company to provide brand advertisers more time spent with their content. Having delivered hundreds of brand campaigns, VideoEgg has gained insight into how time on page, ad size and placement, content and user mode influences the attention value of media.

Originally posted on May 2, 2009 @ 11:23 pm

Filed Under: Ad Network, Advertising, Web

AdMarvel launches ad mediation for Apple iPhone

June 23, 2023 By Cristina Ledesma

Mobile advertising mediation services AdMarvel announced the availability of its iPhone Advertising Toolkit that enables application developers to easily integrate advertising from virtually any ad network into their applications. Advertising metrics and analytics are provided via a web console giving a near real-time view of the application’s advertising performance. To answer the diverse needs of iPhone developers with an expanding international user base; AdMarvel can also act as a fully functional ad-server, supporting the provisioning and management of direct-sourced or in-house advertising.

AdMarvel works on behalf of mobile publishers to source and manage advertising from a variety of global and regional ad Networks including AdMob, Admoda, BuzzCity, Google, JumpTap, Millennial Media, mKhoj, Mojiva, Movoxx, Nokia, Quattro Wireless, Ringleader Digital, RingRing Media, Smaato, Third Screen Media, and Zestadz.

Originally posted on April 6, 2009 @ 7:43 am

Filed Under: Advertising, iPhone, Mobile

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