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New Media News Every Morning

Personal Life Media launches more shows, hits million markers, and adopts podcast ad standards

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Lifestyle podcasts and blogs publisher Personal Life Media announced that four new shows have debuted the self-empowerment free pdcast network.

The latest programming installments include: “Philosophers Notes: Get Your Wisdom On,” “Business Success Tips: Entertaining Insights in Management, Finance, Marketing and Revenue,” “The North Bay: Rock and Roll Music | Blues | Progressive Rock | Folk | Alternative,” and “ Learning Digital Photography: Digital SLR | Great Shots | Easy Techniques | Cool Accessories | Creative Ideas from the Canon Blogger.”

In addition, two existing shows celebrate achieving over 1 million cumulative downloads: “Inside Out Weight Loss: Aligning Mind, Body and Spirit for Lasting Change” and “Expanded Lovemaking: Sensuality, Love and Consciousness” podcasts.

Further, the company announces adoption of the podcast advertising unit standards and audience measurement guidelines of the Association for Downloadable Media (ADM) for their free podcasts. Susan Bratton, CEO of Personal Life Media is a founder of the Association and serves as Vice Chairman. The organization facilitates the monetization of episodic consumer-downloaded content (aka podcasts and vidcasts). Now marketers can run ads in all Personal Life Media online audio shows (podcasts) with standard ad formats that are also accepted by more than 30 additional podcast networks and publishers.

Originally posted on March 16, 2009 @ 8:26 am

Platform-A expands strategic partnership with Scottrade

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AOL’s Platform-A announced a strategic partnership with Scottrade, a branch-supported online investment firm that offers a full line of investment products, online trading services and market research tools to help investors take control of their financial future. This year’s partnership extends Scottrade’s Platform-A relationship to reach consumers via advertising and distribution solutions within MediaGlow’s financial-related content properties, such as AOL Money & Finance, Walletpop.com, Bloggingstocks.com, and AOL News. As part of the deal, Scottrade has also been included as a Featured Broker on AOL Money & Finance.

Scottrade is targeting media on leading sites within MediaGlow, AOL’s recently formed publishing business that lets marketers leverage branding opportunities across more than 70 high-quality publishing assets. In 2009, MediaGlow is expected to increase its offerings with the creation of more than 30 editorially curated sites. MediaGlow joins Platform-A, the industry’s largest domestic digital advertising platform, and People Networks, the company’s social media unit, as the third core business for AOL, signaling the completion of the company’s transformation to an advertising-supported business.

Originally posted on March 15, 2009 @ 10:53 am

Greystripe secures $5.5 million new funding to unify online and mobile ads as one solution

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Mobile advertising network Greystripe has raised an additional $5.5 million in Series C funding led by its existing investor Incubic Venture Capital, with Steamboat Ventures and Monitor Ventures participating. The company is now aiming to solve the biggest problem in mobile advertising.

Despite massive industry projections around mobile advertising’s growth, many brands and agencies have debated the additional value in creating mobile-centric advertising formats and campaigns. Greystripe is looking to solve this issue by integrating its mobile inventory directly into industry-accepted online media buying software. This integration allows for ad agencies to simply click to add mobile and also allows for Flash advertisements, normally only available on the web, to appear on the iPhone.

Originally posted on March 11, 2009 @ 10:18 am

AdDogs goes live

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addogsAdDogs announced that it is now open for business with more than 9,000 newspapers, trade publications, magazines and web advertising opportunities available for the Advertiser to create and buy advertising. With an initial focus on 25 states, the media available through AdDogs cover an audience in excess of 180,000,000.

AdDogs is a new patent-pending, on-line service and is the first advertising technology platform designed to use the internet to make the process of finding target markets, choosing media serving those markets, ad creation and ad placement into a seamless integrated process.

AdDogs allows an advertiser to create or upload an ad, search geographically and demographically for target audiences, and choose media for placement using flexible search criteria. With the target market defined, the system either guides the advertiser through an ad building process using the experience of seasoned ad agency talent designed into AdDogs, or allows the advertiser to upload a custom advertisement, created specifically to fit a media product for placement through AdDogs. Advertisements created in AdDogs will be automatically resized by the AdDogs technology for insertion in multiple media, each time adjusting the ad to show the advertiser exactly how it will appear in the target media. All ads created and placed through AdDogs will be stored and available to the advertiser for future use.

Originally posted on March 4, 2009 @ 9:59 am

Yahoo! introduces new ad products with greater reach precision

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Yahoo! Inc. has introduced three new targeting products for brand and performance marketers that are designed to help them reach the audiences that matter most when advertising online.

The new products include:

• Search Retargeting, which gives advertisers the ability to target display advertising based on user search activities;

• Enhanced Retargeting, which allows advertisers to deliver dynamically generated display ads across the Yahoo! network based on user activity on an advertiser’s site; and

• Enhanced Targeting capabilities for search advertising, including ad scheduling and demographic targeting within search.

“As the economy continues to put pressure on advertising budgets, marketers are looking for increased accountability for every dollar they spend. Yahoo!’s new targeting products significantly improve the ability for search and display advertisers to reach their target audience, providing increased efficiency and accountability,” said Michael Walrath, senior vice president, Advertising Marketplaces Group, Yahoo!.

Originally posted on February 24, 2009 @ 12:11 pm