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Digital Marketing Design Tips For Novice Entrepreneurs

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If you’re new to owning your own business, then you should know that you need a well-built website. Tapping into the digital community is crucial to your success in business, and your organization’s website is the door to tap.

Marketing your organization’s existence is also quite necessary for longevity in business. Your website serves many purposes, and marketing is one of the most important to consider. Here are a few design elements that will help make your digital marketing operations much more effective. [Read more…]

Online Marketing Tips For Small Business Entrepreneurs

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Small business entrepreneurs have their work cut out for them in today’s digitally driven market. The internet reigns over the marketing world as the most efficient tool in advertising, sales, and many other functions of business.

The days of traditional print advertising are over. Online marketing is more efficient than print advertisements in virtually every way. For small businesses, and even some mid-sized businesses, a strong digital marketing effort can mean the difference between success and failure. [Read more…]

3 Ways Using Big Data Can Help WIth Your Digital Marketing Efforts

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With the amount of information businesses can track using modern technologies, it’s amazing what can be accomplished from a marketing standpoint now as opposed to just a few years ago. The miracle of Big Data makes it possible for marketers to know so much more about so many areas of their business now. But just how can you use that information in the most beneficial way for your business? To help you out, here are three ways learning about Big Data and using that information can help with a business’s digital marketing efforts. [Read more…]

3 Ways Digital Marketing Differs From Traditional Marketing

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When it comes to marketing, there are a lot of different ideas and strategies out there that have been “proven” to be most effective. However, with all the new advances in technology over recent decades, and especially in just the last few years, one form of marketing really has emerged as the forerunner for marketing your business: digital marketing.

What Digital Marketing Encompasses

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Digital marketing is a term that truly encompasses almost every aspect of marketing using the Internet, also known as Internet or online marketing. According to Angela Hausman, a contributor to Business2Community.com, the facets of digital marketing include areas such as search engine optimization, social media marketing, email marketing, content marketing, short message service marketing and any other marketing that comes in a digital form. [Read more…]