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5 Tips To Increase Your Marketing Presence Organically

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No matter what industry you’re in, marketing effectively is going to be one of the keys to your success, especially concerning online products and services. In addition, more general marketing procedures aren’t going to be very effective if you’re in a competitive industry.

And, since consumers are getting smarter about how marketers manipulate human psychology, that’s another hurdle to overcome. To help you with these issues, consider the five following tips – give the SMS pathway a try, organic product placement can be very effective, piggyback on events that your product or service would naturally be at, create a relatable personal blog for people to read, and avoid marketing words and terms. [Read more…]

2013 Australian Tech Events to Participate In

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eventsThe technology scene is booming all over the world, more so in certain places than others. The success of areas like Silicon Valley has prodded many others from different locations to emulate rock stars in the tech scene. While it might work for others, it doesn’t always apply.

The fact remains, though, that local tech communities have to find their own way by building their own scene and adapting strategies and techniques to their own particular circumstances. In Australia, the tech scene is just as prolific, with a considerable number of events slated to happen this year. If you are looking at expanding your knowledge and your network, here are some Australian tech events scheduled for 2013. Take your pick! [Read more…]

Apple returns to EPEAT after realizing mistakes, goes green again

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The Electronic Product Environmental Assessment Tool or EPEAT® is a rating system that is a concerted effort between activists, agencies (government) and manufacturers and tells you how environmentally friendly your electronic equipment(desktops, monitor and laptops) truly is. Through this you can make conscious choices to protect the environment by going green. Products that are endorsed by EPEAT carry less mercury, have less toxic products and can be recycled efficiently. They also help you reduce your energy consumption (and expenses), backed as they are by ENERGY STAR® specifications. Thus the emphasis is on energy consumption and recyclability. [Read more…]

AOL launches When.com online event guide

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AOL announced the launch of when.com, a new hyper-local online event guide that enables users to search and browse for a wide range of events in their local area, including kids and family activities, community events, live performances, sporting events and many others.

Each event listing includes detailed information, reviews, maps and directions from MapQuest, and when applicable, links to purchase tickets. Users can also easily bookmark events or add them to their AOL, Google, Outlook or Yahoo Calendar.

Events on when.com are searchable by time (today, tomorrow, next seven days, etc.), type (Arts and Crafts, Community, Dance, etc.) and by geographic area. Users can easily browse through events by using navigation tabs along the top and left-hand side of the page, or search for events by using the convenient search box at the top of the page.

In the coming weeks, additional when.com features will be rolled out including a when.com widget that can be added to any social networking page and a new “MyWhen” feature that will enable users to save events to their own when.com calendar and receive alerts and reminders for upcoming events. In addition, content from when.com will be integrated across MapQuest Local, AOL CityGuide, AOL Travel and other AOL websites.

When.com is powered by Zvents, a local search engine powering a network of hundreds of Web and mobile partners, featuring event listings to promote local businesses.