One of the more difficult aspects of creating a successful event is having some sort of consistent blogging and advertising to go along with it. It’s a particular kind of skill set that is a little hard to wrap your mind around if it isn’t something you’ve done before.
To counteract that lack of experience, think about the following five tips next time you want to specifically attach a blog to a particular event: choose the right setting from the very beginning, follow consistent rules concerning images, match the tone of the event to the tone of the blog, be sure to keep size and scale appropriate with the purpose, and find other events that have been successful in the past to emulate.
Choose the Right Special Event Setting
The best event in the world is going to fall flat if you don’t find the right special events setting. This is your most important first decision, and with that decision, you’ll also be starting to consider associating a blog with it, and giving yourself a push in the right direction when it comes to online marketing as well.
Consistency With Images
After a setting is chosen, when putting together your blog and marketing tools, make sure that imagery is super consistent. Think about adjectives that describe the setting and the service that is being marketed, and find images to put on all platforms that are super consistent with that idea. Search modern graphic design sites to help you with your initial planning, and you might find some good color schemes as well to set up the overall feel.
Make the Tone Match the Purpose
The tone of your language used in the blog in question is going to have a big impact on the desired audience. By using appropriate words and phrases that match your goal, the purpose of the event being planned, and the desired results of the overall experience, you’ll be narrowing your publicity down to a level that will achieve a much greater sense of connection with the demographic you want. For ideas, look for creative writing websites.
Be Sure Size and Scale Are Appropriate
A small event doesn’t need a huge website or blog presence. A large event needs touches and details that indicate spaciousness, even as far as length of writing or size of images goes. Making everything fit into the mold of the overall event planning and blog process is key to getting people to trust the presentation.
Search for Successful Past Events In Your Industry
If you’re stuck for what to do next, always fall back on research past projects of similar type that have been successful. Don’t copy cat, but following rules of formatting are always fair game.
Originally posted on August 9, 2015 @ 8:54 am