Known for ABC’s “Shaq’s Big Challenge”, an American reality series featuring Shaquille O’Neal, RDF USA enters the online video scene for the first time, and by partnering with DailyMotion, they get an access to 37.5 million unique users around the world.
With DailyMotion being launched officially in the US last month, YouTube could be facing a big threat. DailyMotion overtook YouTube last May in France; and got 3.2 million unique users in the U.S. second to YouTube.
“While it will clearly be very difficult for any video site to replicate what YouTube has accomplished, DailyMotion.com is stating the strongest case at the moment, both domestically and internationally,” said Erin Hunter, executive vp media and entertainment solutions at comScore.
Max Benator, head of RDF USA’s digital division, commented: “It’s really exciting because they have amazing traffic. It’s been untapped by the entertainment community, so we see this as a great opportunity to be one of the first producers to get access to those eyeballs.”
Originally posted on July 28, 2007 @ 3:16 am