Pardon the momentary glitch a couple of hours after its official launch, but Vevo is up and running right now (if you’re in the U.S. at least since the site is not available in most countries). And judging by the way its launch gig went and the support it is getting from major industry players including music artists, it looks like Vevo is headed for big time success.
What if you have Bono, Lady Gaga, John Meyer, Mariah Carey Â and Adam Lambert promoting it? Plus Google’s Eric Schmidt Â allowing all views of Vevo videos on YouTube to be attributed to Vevo? It’s a clear shot to video site stardom, right? Â It looks like Vevo might become the no.3 video site next to YouTube and Hulu perhaps.
Vevo executives expect their site to get more than 400 million video views in the site’s first month of operation. While Mariah hopes Vevo can help salvage something that used to be amazing. Advertisers are joining in as well with the likes of AT&T, McDonalds and other industry players coming on board.
Could Vevo give Hulu a run for its money? Only time can tell. What Vevo needs to do right now is to prepare its site for unsurmountable traffic in the days to come and avoid downtimes as much as possible because that will somehow determine the site’s future.
Originally posted on December 9, 2009 @ 5:07 pm