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It’s now 22 months of consecutive growth for AOL

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AOL websites continued to see strong growth in November, extending year-over-year growth in unique visitors to 22 consecutive months, according to the November 2008 comScore Media Metrix report.

Unique visitors to AOL’s programming content sites grew 3% year-over-year to 54 million in November. In addition, page views climbed 66% year-over-year to 3.8 billion and engagement (total minutes) grew 33% year-over-year in November, showing AOL consumers are actively engaging with the sites. Advertising revenues on AOL’s programming sites have had double-digit growth year-over-year in Q3 2008.

In addition, the recently completely redesigned AOL.com, which opened the site to third-party content, e-mail, social networks and more, grew 14% in page views, 13% in unique visitors and 29% in total minutes, year-over-year.

Originally posted on December 16, 2008 @ 10:57 am

Shop.com adds more merchants in time for shopping season

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Shop.com has added 24 new merchant partners to its already vast offering of online brands. The latest merchants include Barnes and Noble, RedEnvelope, FTD.com and Target.

As Shop.com continues to add to its always-growing list of partners, consumers can find everything from beauty products and luxury knitwear to hunting and camping gear and sports fan merchandise, and take care of all of their shopping needs at a one-stop destination on the web.

Shop.com’s CPC (Cost-Per-Click) program allows consumers to purchase directly from hundreds of partner stores. Through Shop.com’s CPO (Cost-Per-Order) program, consumers can browse and purchase items using the site’s proprietary universal shopping cart, OneCart.

Originally posted on December 18, 2008 @ 12:44 pm

Mobile game ads drive high response for Jeep on Greystripe Network

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Greystripe has come out with their third brand lift study in one year, detailing some excellent results for Jeep as an advertiser in their network. The GS.Engagement campaign, which ran from March to April of 2008, saw a 10.8% increase in unaided brand awareness and 14.6% increase in online ad awareness, two figures both comparatively larger than the current InsightNorms mobile averages of 6.6% and 13.8%, respectively.

Jeep partnered with Greystripe to increase awareness and purchase consideration for the Jeep brand, and Greystripe tapped InsightExpress as the research provider. The goal of the study was to test the effectiveness of the Jeep mobile campaign at increasing awareness and persuasion metrics and provide the industry with even more concrete results of success in mobile game advertising. While multiple brand metrics increased at a statistically significant level, the analysis also looked at various specific audience segments exposed to the campaign, including gender, age and vehicle type purchase consideration.

The Jeep campaign resonated best among males, respondents between the ages of 25 and 34, and respondents already interested in purchasing an SUV. With males, mobile ad awareness increased by 18.1%, with purchase consideration rising 10.8%. Respondents between the ages of 25 and 34 saw an 18.5% increase in mobile ad awareness, with a 12.3% increase in purchase consideration. Finally, respondents who were most likely to consider purchasing an SUV saw a 19.6% increase in mobile ad awareness, with a 13.9% increase in purchase consideration.

—
Jenna Britton

Originally posted on December 17, 2008 @ 12:04 pm