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Web 2.0’s Inability To Market To Adults

May 7, 2007 By Curtiss Thompson

A study conducted by Pew Internet & American Life Project called, A Typology of Information and Communication Technology Users, shows how people use technology to socially interact with others, as reported by News.com.

Their findings clearly show that despite adults accessibility and capability to use various forms of technology for communications purposes, very few engage in public forms of communication. They instead use private means of communication, such as cell phone text messaging and online instant messaging. This seems to be indicative of the generational divide, where the older generations value their personal privacy far more than the younger generations, who actively engage in social networking sites that broadcast personal information and communication in a more public manner.

With all the venture capital funding being thrown at new Web 2.0 start ups, if they fail to market themselves to the broader Internet population they will find that they can’t become successful enough to meet the expectations of investors and may end up shutting down.

This study’s findings could be significant in terms of the success or failure of social networking sites and the Web 2.0 movement as a whole. If the Web 2.0 movement continues to be unable to market beyond the younger generations and the tech savvy demographics, then their ability for market growth will be significantly limited, which could ultimately signal the bursting of the bubble for Web 2.0.

Filed Under: Online Community, Social Network, Web

Webby In-Motion Contest announced

May 4, 2007 By Minic Rivera

adobewebby.jpgThe Webby Awards announced the launch of “Webby In-Motion,” a contest, sponsored by Adobe Systems, that challenges Adobe users to take “creative license” in designing motion graphics for this year’s Webby Awards ceremony.

The Webby In-Motion contest gives anyone equipped with Adobe software and a creative vision the opportunity to produce the twenty second videos, or interstitials that will be used to introduce key categories throughout The 11th Webby Awards ceremony.

One winning video will be selected for each of the ten topic clusters, under which the 100 Webby Awards are divided. Of these ten finalists, a grand prize winner will be selected and awarded with the special honor of attending the awards gala event in New York City on June 5, 2007. Also included will be airfare and accommodations for two, plus a copy of the new Adobe Creative Suite 3 Master Collection software, combining the best professional creative tools from Adobe with exceptional integration and productivity.

Filed Under: Web

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