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Evo.com opens world’s largest green shopping destination

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evo.pngJust in time for the holiday shopping season, EVO announced that evo.com is open for business to provide shoppers with the widest selection of green gift items on the web. EVO has prescreened millions of products for their green attributes and only offers products for sale on evo.com that earn an EVO rating of one to five leaves. evo.com features more than 100,000 green products and services from 1,200 retailers in one location to make it easy for holiday shoppers to find great green gifts for everyone on their list, from babies to grandparents to business associates.

In addition to toys, evo.com features gift baskets, clothing, jewelry, bath and body products, food, home accessories, gadgets, and even eco-travel packages, cars and solar energy products. Retailers offering products and services on evo.com range from specialty brands to large retail giants and include American Apparel, Baby Center, Burt’s Bees, Comet Skateboards, Eileen Fisher, GE, Hanna Anderson, HP, Home Depot, Macy’s, Method, No Sweat Apparel, Nordstrom, Patagonia, REI, Target, Toys “R” Us, Toyota, Under The Canopy, Whole Foods, Victoria’s Secret, Viva Terra, and more than a thousand other sellers.

EVO has partnered with Trees for the Future to plant a tree in the name of everyone who joins the evo.com community, and has pledged to plant at least 100,000 trees this holiday season.

Originally posted on November 30, 2007 @ 9:00 am

eckoTV launches into stores nationwide

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ecko.pngMarketing company, Channel M, today announced *eckoTV, a new in-store and online entertainment network uniquely developed for the popular youth clothing and lifestyle brand spearheaded by fashion vanguard Marc Ecko. *eckoTV debuts the *ecko unltd.’s rogue mascot “Raunchy the Rhino”, features user-created stunts and humorous programming that extends the experience of shopping at *ecko unltd into an entertaining event. The network has just recently begun to roll out in *ecko unltd. retail stores and branded shops in Macy’s stores nationwide.

“As we have seen with the recent growth of various community-based and video sharing websites, the number of young consumers testing their abilities as producers has never been stronger – whether creating simple customized homepages or filming, editing and sharing compelling video content. Through *eckoTV, we are able to highlight the very best of this new breed of talent, while also providing an excellent means of engaging today’s young, tech savvy consumer,” Marc Ecko, founder and Chief Creative Officer of Marc Ecko Enterprises, said.

*eckoTV programming consists of action sports, short interviews with bands, as well as stunts submitted by the *ecko unltd. community. In-store viewers are teased with clips that may not be appropriate on in-store video for public consumption but can be seen in their entirety online. The audience is also encouraged to submit their own user-generated content for consideration to be featured in upcoming episodes.

Originally posted on December 3, 2007 @ 11:57 am

PetGadgets.com offers at-home DNA test kit for pets

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pawsite1.pngA new DNA test that genetically screens pets for dozens of inherited diseases is now available at PetGadgets.com.

Pawsitive I.D. identifies more than two dozen hereditary diseases, including Progressive Retinal Atrophy and Von Willebrand Disease. The at-home test also reveals a pet’s DNA fingerprint – a unique genetic code that never changes, giving owners a permanent and positive form of identification.
The Pawsitive I.D. kit contains a Pet Profile with customer ID number and sterile cheek swabs. Owners simply fill out the profile, and rub the swab against the inside of their pet’s cheek for about 10 seconds. A postage paid envelope is provided.

Pawsitive ID uses a complex system of DNA Single Nucleotide Polymorphisms (pronounced SNiPs) to test for your pet’s susceptibility to certain genetic diseases. The cheek samples are examined by lab professionals who analyze selected regions of the chromosomes in the DNA. Within the regions, scientists can identify an individual within a species and compare the genotypes to identify the potential for genetic disorders.

Test results take about two weeks. Owners receive a certificate with DNA disease and trait screening information as well as fingerprint data. An interpretive guide explains the results and what action should be taken if a positive or carrier results is listed. Pawsitive I.D. keeps a duplicate certificate for up to 15 years, in a secure database, for owners in case their pet becomes lost or legal ownership needs to be proven.

Originally posted on November 29, 2007 @ 4:34 pm

Filed Under: Web

Aggregate Knowledge inks deal with LA Times on user-driven content

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pique.pngAggregate Knowledge announced a deal with the Los Angeles Times Media Group to deliver user-driven content suggestions on The Times web site. Pique Onsite Discovery from Aggregate Knowledge will be deployed on the new Travel section of latimes.com, as well as forthcoming sections, to help users discover new and exciting content. That rollout will occur in coming months.

Pique Onsite Discovery provides user-driven content suggestions in the form of “People Who Viewed This Also Viewed That,” across media web sites. The Pique Onsite offering drives suggestions for many types of content including breaking news, articles, videos, photos, and blogs. With each click, Pique Onsite delivers content suggestions based on what visitors are actually viewing on the site.

Pique Onsite is part of the Pique Discovery Network by Aggregate Knowledge, which is a set of offerings that enable media companies to drive content and product suggestions on their own sites, through email, and to and from partner, retail and advertiser sites in the network. The Pique Discovery Network helps companies improve engagement, create new revenue opportunities, drive more traffic, and maximize the value of all their content assets.

Originally posted on November 30, 2007 @ 10:06 am

KickApps integrates with Drupal

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drupal.pngKickApps announced the availability of a Single Sign-On (SSO) module that enables a seamless member login experience between Drupal powered sites and KickApps hosted social media sites. Developers and publishers using the open source content management system (CMS) can now easily integrate social media experiences, such as social networking, user-generated content, programmable video players and widgets for content syndication, with their sites to fuel audience growth and engagement.

The module includes support for versions 6.x, 5.3 and 4.7 of Drupal. When developers enable the KickApps SSO module for their Drupal sites, registered site members will be auto-registered into the site’s KickApps powered community during sign in, requiring no initial user import by the developer. Once logged in and on the community site, the member is brought over to his or her profile page, where they can start uploading video, photos and audio, and manage their media.

Originally posted on November 29, 2007 @ 4:11 pm

Filed Under: Web