TurnHere, Inc. announced a deal with the Hawaii Visitors and Convention Bureau (HVCB) to distribute GoHawaii videos across the Internet. The videos showcase stories about people who live in Hawaii, and through broad distribution will introduce Hawaii visitors to the unique diversity of activities and culture that awaits them on the islands.
TurnHere has built a YouTube channel for seven GoHawaii videos, a GoHawaii travel blog and is loading the videos into all the major search engines. TurnHere will also be announcing other distribution agreements with travel destination sites in the near future. HVCB looked to TurnHereâ€™s solution to help extend its brand across the Web and expand its audience by tapping into popular video and travel sites. TurnHereâ€™s distribution model also allows HVCB to showcase videos without using traditional ad models, enabling them to engage customers with compelling content early in the decision making process.