Amazon.com, Inc. announced that diamond sales in its jewelry store increased more than 100 percent in fourth quarter 2007 compared with fourth quarter 2006.
Everything from pendants to stud earrings to create-your-own engagement rings were extremely popular with Amazon customers this past holiday season. The 14k White Gold Journey Curve Pendant, Platinum Diamond Stud Earrings and the 2 Carat Round Cut Stone were among the top sellers. Diamond-encrusted watches and various black diamond jewelry also did very well; Amazon added over 150 new black diamond styles in the fourth quarter alone. One of the leading top sellers was the Black and White Diamond Infinity Pendant, and top-selling diamond watches in the fourth quarter included the Cartier Tank Divan 18k Yellow Gold Diamond Mini Ladies Watch, the Chopard Happy Sport Ladies Watch and the Movado Kara Watch.
In addition to the increase in retail diamond sales, gemstones did extremely well during the fourth quarter. Top-selling gemstone styles included the 14k White Gold Coated Swiss Blue Topaz Teardrop Earrings, the 14k White Gold Round Blue Topaz and Diamond Pendant and 14k Yellow Gold Channel Set Round Coated Blue Topaz Hoop Earrings.
Originally posted on February 12, 2008 @ 6:38 am