AOL sites hit all-time high traffic numbers and marked the 21st month of consecutive year-over-year growth for unique visitors, according to the October 2008 comScore Media Metrix report.
Unique visitors to AOLâ€™s programming content sites grew 7% year-over-year to 54.3 million in October, and page views more than doubled, up 101% year-over-year to 4.2 billion. Engagement (total minutes) grew 51% year-over-year in October. Total minutes reached an all-time high on AOL.com, growing 27% year-over-year. Additionally, AOL.com page views grew 27%, and unique visitors and total visitors were up 9%, year-over-year, as the site further opened up to third-party content, services and features. In addition, AOL Webmail, reached an all-time high of 3.5 billion page views marking a 31% year-over-year growth.
AOL showed growth in sites that reach men 18-34 such as Asylum, Engadget, FanHouse, and GameDaily, as well as sites that target women 18-54 such as the AOL Living, sites which include Lemondrop, StyleList, ParentDish, Home, and Food.
Now, we will just have to see how this would be translated to earnings.
Originally posted on November 13, 2008 @ 12:25 pm