Barnes & Noble is intent on bringing its nook devices to a broader market and take the attention away from Amazon’s Kindle Fire, which is enjoying phenomenal sales. The company is doing this by offering discounts for a number of its Nook devices.
For example, buyers of the new Nook Tablet can get a $50 discount if they also buy one year subscription to the electronic edition of People Magazine, which costs $9.99 per monthly issue. With the discount, the Nook Tablet now comes out at the same price as the Kindle Fire, which is $199.
The discounts are even more significant for Barnes & Noble’s ereaders. If you purchase a Nook Color along with a one year subscription to the New York Times (which costs $19.99 a month), you’ll get a $100 discount, which reduces the price of the Nook Color to just $99.
The crazy discount even applies to the Nook Simple Touch. Get the same one year subscription to the New York Times and you get a $99 discount. Yes, the discount means you’ll get the Nook Simple Touch for free.
According to reports, the cost of providing the discounts to consumers is being absorbed by both Barnes & Noble and the publishers of the magazines. This would be Time, Inc. for People Magazine.
Barnes & Noble’s latest salvo in the ereader/tablet sales war is certain to bring a bump in sales for the company, which has already reported that it has enjoyed strong sales during the holiday shopping season. B&N has announced that sales of its tablet and ereaders increased by 70 percent compared to the same period in 2010.
The discount offer will be available until March 9.
Originally posted on January 10, 2012 @ 6:47 pm