b5media recently announced a partnership with Glam Media, regarding a bunch of blogs aimed at women. The press release left us a bit unsatisfied, though, so b5media CEO Jeremy Wright went on record for this 901am exclusive.
You recently announced a partnership with the Glam Network, which says that select blogs will join their network. How does this work for b5 and the bloggers in terms of ownership and revenue share?
To be fair, the wording of the press release, and the way Glam has operated in the past has probably created a bit of confusion. What’s really going on here is simply a partnership. They sell our ads and get to resyndicate our content on their network, and we get better ad sales than we can currently do while providing some promotional space for their network in return. It’s a real win-win and basically a no-brainer all around. Just over 25 of our blogs now make more money than they did last week and their content gets pushed to a wider audience at the same time. This isn’t like we’re selling the blogs, giving up any control, passing things off, etc.
So, to answer your last question, content ownership doesn’t change (bloggers own their content) and the revenue share doesn’t change as a result of this (though, very soon, we’ll have an announcement on a new blogger pay structure, anyways, heh).
Overall it’s a simple relationship, and one that benefits both parties. They sell ads and sell them really well, while providing some more exposure for our bloggers. We get them more revenue by virtue of having a greater reach, and provide exposure for their network.
Originally posted on January 11, 2007 @ 8:42 am