Capitalizing on the tremendous interest in the 2008 presidential campaign, CBSNews.com announced sharp increases in unique visitor and user engagement, experiencing a 38% month-over-month increase in unique visitors and a 57% month-over-month increase in visits. Also, CBSNews.com saw a significant 129% year-over-year increase in visits to the site, and a 57% year-over-year increase in unique visitors, along with a 96% year-over-year increase in page views.
CBS News also announced that Katie Couric will anchor an additional live Webcast on Election Night, November 4th, which will commence immediately following CBS News’ live broadcast coverage of the election results and once again incorporate questions from the online audience received before and during the Webcast.
Over the past month and half, CBSNews.com has produced a total of 11 live Webcasts, including following the Democratic and Republican National Convention primetime coverage, the Vice Presidential debate, and the three Presidential debates. Anchored by Couric, the Webcasts begin online on CBSNews.com and CNET.com immediately after CBS News’ broadcast coverage concludes. The Webcasts last approximately 30-45 minutes and feature interviews, special guests, real-time reaction from uncommitted voters, and extended analysis from the CBS News political team, which also responds to viewer questions submitted online before and during the webcast.
Originally posted on October 17, 2008 @ 10:47 am
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