Despite the popularity of video downloading, particularly the unlicensed ones, most consumers are not satisfied with this service even with licensed online services like iTunes. The culprits are high prices and low quality.
According to a new research by Park Associates, only 16% say the selection of videos available online is good and only 13% say video downloads are sold at a reasonable price.
“People don’t see a reason to use video downloading services,” said John Barrett, director of research at Parks Associates. “Sure, it saves a trip to the video store, but it takes longer, looks worse, and you end up watching it on a 17″ screen. No wonder consumers are dissatisfied with the experience.”
Currently, there are only 2 methods available to consumers â€“ licensed online services and peer-to-peer (P2P). This is a glimmer of hope both to DVD makers and brick-and-mortar rental stores against the seemingly insurmountable online downloading trend. Additionally, this is a good marketing handle for these companies to play up this current dissatisfaction.
Originally posted on August 10, 2007 @ 2:47 pm