Fox Televisions Stations Inc has announced a deal with Critical Mention Inc to syndicate local content from Fox Network stations to bloggers, for free.
The LA Times reports that content such as a local news story about fire safety would be offered to bloggers and other web site owners, with the bonus of a revenue sharing model that would see some of the profits from advertising either imbedded or with in the story shared with the sites showing it.
The deal is a positive step forward in providing a legal framework for content sharing, at a time when companies such as Viacom are actually going in the opposite direction and threatening fans with DMCA notices, often without grounds.
It’s also a clever move by Fox, extending the reach of local TV station content to a global audience which previously had no access to it.
(via The Blogging Journalist)
Originally posted on February 6, 2007 @ 5:28 pm